1. International Business Trip
Brittany Hendricks
and
Tiffany Peoples

2. Brittany & Tiffany Co.
 Our
company is dedicated to providing our
customers with quality apparel, that will meet
the climate needs of our customers.
 Brittany & Tiffany Co. sells products such as
sweaters, boots, and winter accessories, like
scarves, mittens, and hats.

3. Selling In Sweden
Selling our product in Sweden would be good because:

The climate goes from cool to freezing making our
line of apparel needed year round.
Stockholm, the capital, is where we will be traveling to:

It’s a large city with an active cultural life, including
theater, arts, and fashion, which is what we are
selling.

4. Brittany & Tiffany Co.
In the company we have the positions of:
 Top
Sales Executives, we do most of the
international travel
 And
the company is named after us.

5. Our Products
Our line of apparel includes:
 Sweaters
 Boots
 Scarves
 Gloves/Mittens
 Hats

6. 7 Steps to Marketing Our Product
1.
We are in the fashion business, we want a fashionable and
good quality image, our target buyers are people in Sweden,
and they can be in contact with in Sweden. Customers can buy
all of our merchandise from our international business trips
2.
We are dedicated to providing the best quality and best looking
clothes, that you can get.
3.
Our target buyers are the upper middle class to high class
Sweden people, that want to be in style.

7. 7 Steps to Marketing Our Product
4. We would want to stimulate a purchase decision
5. In all of our ads we will state that Brittany & Tiffany Co. clothes
will make you look good and in fashion.
6. Our marketing ideas would be to send out catalogs with our
merchandise and have TV & radio commercials.
7. We would evaluate our marketing effectiveness after we have
completed the trip and we would see the profit we made using
this type of advertising.

8. Going To Sweden
General Facts:



Capitol: Stcokholm
Language: Swedish
Currency: Swedish Krona

9. Getting To Know Sweden
Essential Phrases
Yes
No
Thank You
Hello
Goodbye
I do not understand
Nice to meet you
Where Is …?
Airport
How much does this cost?
Ja
Nej
Tack
Hej
Hej då Adjö
Jag förstår inte
Trevligt att råkas
Var ligger…?
Flygplats
Hur kostar det hår?

10. Swedish Gestures & Body Language

Keep emotions to a minimum; cool, calm, and matter of fact is
the preferred way in Sweden under all circumstances.

In dealing with the Swedes, speak in a subdued, modulated
tone of voice, as Swedes are a generally quiet people

Avoid conducting a private conversation in public areas.

Swedes tend to stay slightly farther apart than North
Americans. Never speak with your hands in your pockets;
always keep them firmly at your side when standing.

Shake hands with everyone individually in a group when being
introduced and when departing--the American 'group wave' is
not appreciated.

11. Food & Drinks In Sweden
Foods:
 Fruktsoppa (Fruit Soup)
 Potato Pancakes
 Spritz Cookies
 Pepparkakor (Ginger
Cookies)
 Koettbullar (Swedish
Meatballs)
Beverages:
 Absolut Kurant
 Fruit – Syrup
 Hot Spicy Wine
 Wolf’s Paw

12. Special Sweden Customs
Country
Holiday
“Flag Day”
June 6

Sweden Flag

13. Sweden’s Economy

G.N.P. (Gross National Product)
–

G.D.P. (Gross Domestic Product)
–

$258,881,820,000 US Dollars
$301,605,680,000 US Dollars
C.P.I. (Consumer Price Index)
–
At an inflation rate of .7%
Sweden is neither a rich or poor country if you look at
the different statistics, G.N.P., G.D.P., C.P.I., etc.
You will notice that Sweden falls in between most
countries.

14. Sweden’s Currency
The National Currency is the Swedish Krona
1 US Dollar  7.9 Swedish Kronas
Swedish Products
Cd- 85 Kronas ~ $10.75 US Dollars
Bread- 12 Kronas ~ $1.50 US Dollars
Cell Phone- 1,000 Kronas ~ $126. US Dollars

15. International Business Terms

Imports - commodities (goods or services) bought from a
foreign country

Exports - Goods and services produced domestically and
sold to customers in other countries

Tariff - A tax applied to goods transported from one
country to another, or on imported products. Tariffs raise
the prices of imported goods, making them less
competitive within the market of the importing country.

Trade Restrictions – Are constraints put on what
countries can import or export goods or services with that
country

16. Travel Arrangements: Airfare
Airfare for two travelers: $1,194
Airline: KLM
Flight #: 658
Arriving Flight
Depart: Feb. 18, 2006 – 6:30PM -- Newark, NJ
Layover In: Amsterdam, Netherlands
Arrive: Feb 19, 2006 – 12:05 PM – Stockholm, Sweden
Duration: 11hr. 35min.
Departing Flight
Depart: Feb. 24, 2006 – 7:30 PM – Stockholm, Sweden
Layover In: Amsterdam, Netherlands
Arrive: Feb. 25, 2006 – 12:30 PM – Newark, NJ
Duration 22hr. 40 min.

17. Travel Arrangements: Hotel




Rica Hotel Kungsgatan
 4 Star Rating
2 Guests – 1 Room
$131.00 Per Night
Total Hotel Costs: $751.80

18. Travel Arrangements: Rental Car
 Midsize
Convertible
 Hertz
Total Rental Cost: $431.00

19. Expense Report
Meals
Date
Automobile
Lodging
2/19/06
L
D
Total
Amount
Other
Total
Room
Other
Total
$50
B
Air
Fare
Mis.
Grand
Total
$100
$160
$71.83
$0
$ 72
$131
$0
$131
$199
$0
$562
2/20/06
$40
$50
$100
$200
$71.83
$0
$ 72
$131
$20
$151
$199
$0
$622
2/21/06
$40
$50
$100
$200
$71.83
$0
$ 72
$131
$0
$131
$199
$0
$562
2/22/06
$40
$50
$100
$200
$71.83
$0
$ 72
$131
$0
$131
$199
$0
$562
2/23/06
$40
$50
$100
$200
$71.83
$0
$ 72
$131
$30
$161
$199
$0
$632
2/24/06
$40
$50
$100
$200
$71.83
$35
$107
$0
$0
$0
$199
$0
$506
$3,445
This is an expense report for both of the travelers combined.

20. The End