4. Strength
• What do you well
• What unique resources can you draw on
• What do others say your strengths are
Challenges
• What can you improve
Strength Challenges • Where do you Have fewer resources than others
• What do others feel your weaknesses are
Opportunity
Opportunity Threat • How can you turn your strengths into
opportunities
• What opportunities are open to you
• What trends could you take advantage of
Threat
.What threats do your challenges expose you to
.What trends could harm you
.What is your competition doing
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9. Overview of the Process
STRATEGIC AND BUSINESS PLANNING PROCESS
FOR NON-PROFIT ORGANIZATIONS
BASIC FOUNDATION
STRATEGIC PLAN Philosophy Values & Principles
Vision (3-5 years)
EXTERNAL ASSESSMENT
Fundraising Segments & INTERNAL ASSESSMENT
Opportunities A Look at Other Non- Best Practice Analysis Internal
Profit Organizations Charitable Organization Strengths and
Dollar Trend Analysis Limitations
MISSION
What the organization will achieve at a
defined point in the future BUSINESS PLAN
(Probably 12-18 months)
CRITICAL SUCCESS FACTORS:
Organization Goals, Action Plans, Responsibilities and, Time lines
PROCESS FOR THE TOTAL ORGANIZATION
& EACH SUPPORT DEPARTMENT
FUNDRAISING PLAN ADMINISTRATIVE PLAN BUDGETARY / FINANCE PLAN
Segment Strategies (donors, Volunteer Development Internal Fundraising Volume
foundations, corporate, Staff Resource Enhancement and Administrative Costs and Expenses
private) Communications Structure On-going Best Practice Capital Requirements Key
Fundraising Support Process Assumptions
REVIEW PROCESS
30-60-90 Days
Evaluation
Reports
Follow-ups
Meetings
Revisions as Required
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12. Action steps (what will be done)
People responsible (by whom)
Date completed (by when)
Resources required (costs)
Collaborators (who should know)
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13. Current or potential resources
Current human resources
Current financial resources
Current activities & products, its benefits &
competition
SWOT
Strengths
Weaknesses
Opportunities
Threats
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14. Who will carry out these changes
What actions or changes will occur
By when they will take place, and for how
long
What resources (i.e., money, staff) are
needed to carry out these changes
Where do resources/people need to be
Why are taking and/or changing actions
Communication (who should know what?)
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16. "I don't know how to do an
evaluation."
"I don't have time."
"The results may be negative or
hurt us."
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17. Success is reinforcing
Failure is instructive
To make you feel good
To raise the chances of further
action
To understand important aspects of
the initiative
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18. 1. Decide you want to evaluate
2. Evaluate in terms of objectives or goals
3. Identify criteria that provide ways to
measure your objectives
4. Collect data on each of these indicators
5. Use the results to adjust the program as
necessary
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20. Engage stakeholders
Describe the program
Focus the evaluation design
Gather credible evidence
Justify your conclusions
Ensure use and share lessons
learned
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21. Utility
The utility standards are to be certain the evaluation is truly useful -
that is, that it answers questions the end users need (and want) to
know.
Feasibility
The feasibility standards are to ensure that the evaluation makes
sense - that the steps that are planned are both viable and
pragmatic
Propriety
The propriety standards ensure that the evaluation is an ethical one,
conducted with regard for the rights and interests of those involved.
Accuracy
The accuracy standards ensure that the evaluation findings are
considered correct.
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22. Investigation of the merit and
significance of activities of community
groups
Helps clarify program plans
Improves communication among
partners
Gathers feedback needed for program
effectiveness
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23. WHY ARE YOU DOING THE
THINGS YOUR DOING
AND
WHO ARE YOU
DOING THEM FOR!
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26. Goal 3: To provide trainings to 10
homeless/formerly homeless individual’s city-
wide/community-wide on the issues related to
homelessness, along with how to be an effective
storyteller/speaker.
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27. Goal 4: To educate 500 (middle school, high
school and college age) youth, and 100 adult’s
city-wide/community-wide about homelessness
monthly. To give 10 panel presentations a
month to middle school, high school and college
age youth and 2 presentations a month to adult
group’s city-wide/community-wide.
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28. Goal 5: To evaluate the impact of the Speakers'
Bureau.
Goal 6: To publicize the Speakers' Bureau through
mailings, NCH's website, a brochure, emails, phone
calls, the media and the Internet.
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29. Goal 7: To fundraise to support the long-term
capacity of the Speakers' Bureau (to provide a
year-round permanent staff position, a vehicle,
larger honorariums for homeless speakers, and
the production of a new Faces of Homelessness
video).
Goal 8: To enlist individual and organizations in
the goal of ending homelessness in Florida and
the United States.
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32. Month Youth Adults Total S.E.A.D
January 72 0 72 1200
Febuary 70 130 200
March 0 145 145
April 0 112 112
1000
May 11 35 46
June 73 475 548
July 293 0 293
August 347 418 765 800
September 114 564 678
October 1000
November 600
December
Year End
Total 980 1879 3859
400
200
0
Septemb
January Febuary March April May June July August October
er
Youth 72 70 0 0 11 73 293 347 114
Adults 0 130 145 112 35 475 0 418 564
Total 72 200 145 112 46 548 293 765 678 1000
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33. HCHC Unexpected Faces Unexpected Places
Speaking Engagements Totals
Month S.E.T.
January 2
February 4
March 3
April 4
May 3 19 19
June 11 20
July 12 18
16
August 19
16
September 16
October 19 14
12
November 12 11
December
10
Year End Total 93
8
6
4 4
4 3 3
2
2
0
S.E.T.
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