Can We Build A Future Workforce by Making Manufacturing Cool?

1. MAKING
Manufacturing
COOL
Solving the Manufacturing Workforce
Dilemma
BY TRACI BROWNE

2. !
US manufacturing
faces a two-
million-worker
shortage over the
next decade**Per The Deloitte and Manufacturing Institute study

3. 1 in 3 parents said
they would not
recommend a
career in
manufacturing*
*Per The Deloitte and Manufacturing Institute study

4. ?
Why not
• fear of jobs moving
offshore (75 %)
• lack of stability
(66 %)
*Per The Deloitte and Manufacturing Institute study

5. Federal government
leadership issues,
corporate tax policies,
and lack of STEM
education aside…

6. ?Is there an
opportunity we
are overlooking

7. The Cool Factor

8. Stay with me for
a minute…

9. Canmanufacturinghope
tocompetewithNASA,
BostonDynamicsand
DARPA?

10. Manufacturers need
to up their game –
show students
manufacturing is
cool too.

11. IsManufacturingCool?

12. “How It’s Made”
has over 230,000
subscribers on
YouTube.

13. “How It’s Made
Chains” has wracked
up 2,610,810 views
since it was posted
about a year ago.

14. I’d say a few people
already think
manufacturing is
pretty cool.

15. Before you can think
about making
Manufacturing cool…
you have to let
students know what
it’s all about

16. Get involved in
student robotics
programs.

17. Robotics clubs need:
• Funds
• Mentors
• Volunteers
• Supplies

18. Who knows…
you might just
find some great
interns.

19. Manufacturing
companies could
also arrange field
trips.

20. Create classroom
demonstrations
for STEM
students.

21. Participate in
Career Days.

22. Promote student &
teacher involvement
in Manufacturing
trade shows

23. Invite them to
hang out in your
booth.

24. Give them a
taste of what it
takes to get a
job in
manufacturing.

25. Show them all
the
opportunities
available to
them.

26. Create cool
content.

27. Take a look at
Emerson’s
Career Page.

28. Now…take a
look at your
company’s
career page.

29. ?What do
you think

30. Create content
that inspires

31. ?What Social
Media platforms
are you on

32. Do you have
accounts where
GenX is hanging
out?

33. Instagram
Snapchat
Vine
WhatsApp

34. Where will they be
tomorrow?

35. For Inspiration check
out Instagram:
@nasagoddard
@NOAAfisheries
@generalelectric
@usgs

36. Let's all work
together to up the
cool factor of
manufacturing.

37. Let's make
manufacturing a
place kids look
forward to working

38. For a more in depth
look into this idea…
read “Can We Build A
Future Workforce by
Making
Manufacturing Cool”

39. Traci Browne is a writer with a
specialty in manufacturing,
engineering, and science.
She works with B2B companies to
create content that is noticed and
read by their customers.
She also writes for various trade
publications under her own byline or
on behalf of clients.
In her past, Traci worked in the trade
show industry for over fifteen years
as an exhibitor and show organizer.
You can find more about how Traci
can help your company “rise above
the noise” at a trade show, or any day
of the year by visiting her website at
TraciBrowne.com.
Traci Browne
Freelance Writer
traci@tracibrowne.com
@TraciBrowne
610.331.2781