Presentation delivered as a workshop at EUPRIO 2009 conference in Aveiro, Portugal on 27 June. The subject of this presentation is looking how how social media is impacting on universities and the role of the PR professional within universities.
Learning new tricks: how social media is revolutionising the role of the PR professional
1. Learning new tricks: how social media is revolutionising the role of the PR professional Tracy Playle MCIPR [email_address] Saturday 27 June 2009 EUPRIO conference, Portugal
2. Please read out loud ... “ I may have had one too many beers last night, but I promise that this morning I am ready to be creative.
3. Please read out loud ... “ I am ready to think about how social media may change some of the way in which I work.
4. Please read out loud ... “ I promise that if I have a question, I will ask it, and if I have a story to tell, I will tell it.
5. Please read out loud ... “ Finally, if I like Tracy’s session today I will tell others about it and I will buy Tracy a beer tonight to say thank you.”
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7. Today What is social media and why is it important to universities? What does this mean for the PR professional working in a university? Let us ‘tweet’: a brief lesson in using Twitter
11. What is social media? Blogs Online video Podcasts Social bookmarking Social networks Wikis Micro-blogging Forums Slidecasts Individuals in conversation with other individuals, online
12. What is social media? “ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Charlene Li and Josh Bernoff, Groundswell
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14. Part 2 What does this mean for the PR professional working in a university?