Personal Information
Organization / Workplace
Greater New York City Area, NJ United States
Occupation
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/lisatrager
About
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Tags
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
See more
Presentations
(5)Likes
(13)Words + Pictures: Content Marketer’s Guide to Visual Storytelling | Annotated Version
Buddy Scalera
•
8 years ago
Wicked Ambiguity and User Experience
Jonathon Colman
•
9 years ago
Sine Qua Non: Core Values and Content Strategy
Jonathon Colman
•
10 years ago
The World Is The Screen
Andrew Hinton
•
11 years ago
Adapting Ourselves to Adaptive Content
Karen McGrane
•
12 years ago
Content Gone Wild!
Rachel Lovinger
•
14 years ago
Workhorse Strategy For Workhorse Content by Rahel Bailie
CHI*Atlanta
•
14 years ago
Communities of Practice Intro
Andrew Hinton
•
12 years ago
Message Matters: Confab 2011
Margot Bloomstein
•
12 years ago
Marrying Web Analytics and User Experience
Louis Rosenfeld
•
14 years ago
Semantic Web: A web that is not the Web
Bruce Esrig
•
14 years ago
Content Strategy: Content is King!
Karen McGrane
•
14 years ago
Representing Taxonomies: What am I looking at here?
Rachel Lovinger
•
15 years ago
Personal Information
Organization / Workplace
Greater New York City Area, NJ United States
Occupation
Senior Manager, Digital & Content Strategy
Verizon Wireless, Digital Operations, Support
Industry
Advertising / Marketing / PR
Website
www.linkedin.com/in/lisatrager
About
Results oriented senior Content and Digital Strategist who uses research, analysis, and strategy to engage the right audience at the right time through a unified omni-channel approach.
Core Competencies
• Develops comprehensive omnichannel strategies to be used across desktop, mobile, social,
CRM, and offline initiatives
• Expertise in the area of telecommunications, healthcare, pharma, and financial services
• Engages consumers through market and ethnographic research
• Delves into analytics and keyword research to gain empirical evidence
• Uses content as a driver to deliver relevant and engaging experiences for the targeted
audience
• Drives traffic through SEO, ...
Tags
content strategy
user experience design
strategy
change management
digital strategy
icc lsh 2014
omnichannel
intelligent content
analytics
users
competitive analysis
stakeholder interviews
metrics
competitive research
sitemaps
information architecture
uxd process
sharing information
sharepoint
online communities
social networking
work-communities
See more