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Content Strategy Isn’t
Just For Marketers
DIGITAL EDUCATION SUCCESS
Bianca Baumann, CTDP, M.Sc.
www.biancabaumann.com
Tweet about this session!
@biancabaumann
#TICE2018
Content Strategy
Content Strategy Plan
Use Trello
Trello TakeawaysIntro
Think of an area or topic you would like
to create a content strategy for. It could
be a current or upcoming project that you
are very familiar with.
Content Strategy Plan
@biancabaumann
2 mins
Trello Take AwaysIntro Content Strategy Plan
Content Strategy?
@biancabaumann
Intro Topic 1 Plan Trello Takeaways
What’s available and what’s needed?
Drive an individual’s performance
Right content, audience, time and place
Content is a business asset
Intro Content Strategy
Trello TakeawaysIntro
Think back to the topic you had selected
earlier. Now that you learned more about
content strategy, will you be able to still
use it to build out your own?
Content Strategy Plan
@biancabaumann
1 min
Content Strategy Plan Process
@biancabaumann
Intro Topic 1 Topic 2 Trello Takeaways
Analyze
Create, curate and collaborate
Deliver, publish and share
Measure
Intro Content Strategy Plan
Maintain, expire, destroy
Trello TakeawaysIntro
65%
Content Strategy Plan
25% 10%
Create Curate Syndicate
@biancabaumann
@biancabaumann
Intro Topic 1 Topic 2 Topic 3 Takeaways
Create a content taskforce
Summarize what you already have
Repurpose content
Intro Content Strategy Plan Trello
Trello TakeawaysIntro Content Strategy Plan
Content strategy plan...it’s easier
than you think!
@biancabaumann
www.biancabaumann.com/resources
Trello TakeawaysIntro Content Strategy Plan
@biancabaumann
3 mins
How would you create your own content
strategy plan? What else would you add
to your plan?
Trello TakeawaysIntro Content Strategy Plan
Take it to the
next level:
Trello
@biancabaumann
Trello TakeawaysIntro Content Strategy Plan
Let’s explore Trello together!
➔ Sign up for Trello
➔ Copy my board https://bit.ly/contentstrategytrello
➔ Start using it for your own purposes
@biancabaumann
5 mins
Create engaging, reusable and sustainable content
Manage content as business asset
Right content, right time, right audience
Analyze, create, deliver, measure, and maintain
Start small and graduate to Trello
Use example and tips and tricks boards
Intro Content Strategy Plan Trello Takeaways
Questions?
DIGITAL EDUCATION SUCCESS
www.biancabaumann.com @biancabaumann www.linkedin.com/in/biancabaumann/
Content Strategy: Not Just for Marketers

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Content Strategy: Not Just for Marketers