L&D professionals often think only about one single training program instead of looking at the entire journey that learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance but also helps with knowledge transfer knowledge after training. Creating a content strategy is about creating the right content at the right time for the right audience, and it is time for L&D professionals to take a page out of marketing's playbook.
4. Trello TakeawaysIntro
Think of an area or topic you would like
to create a content strategy for. It could
be a current or upcoming project that you
are very familiar with.
Content Strategy Plan
@biancabaumann
2 mins
6. @biancabaumann
Intro Topic 1 Plan Trello Takeaways
What’s available and what’s needed?
Drive an individual’s performance
Right content, audience, time and place
Content is a business asset
Intro Content Strategy
7. Trello TakeawaysIntro
Think back to the topic you had selected
earlier. Now that you learned more about
content strategy, will you be able to still
use it to build out your own?
Content Strategy Plan
@biancabaumann
1 min
11. @biancabaumann
Intro Topic 1 Topic 2 Topic 3 Takeaways
Create a content taskforce
Summarize what you already have
Repurpose content
Intro Content Strategy Plan Trello
12. Trello TakeawaysIntro Content Strategy Plan
Content strategy plan...it’s easier
than you think!
@biancabaumann
www.biancabaumann.com/resources
13. Trello TakeawaysIntro Content Strategy Plan
@biancabaumann
3 mins
How would you create your own content
strategy plan? What else would you add
to your plan?
15. Trello TakeawaysIntro Content Strategy Plan
Let’s explore Trello together!
➔ Sign up for Trello
➔ Copy my board https://bit.ly/contentstrategytrello
➔ Start using it for your own purposes
@biancabaumann
5 mins
16. Create engaging, reusable and sustainable content
Manage content as business asset
Right content, right time, right audience
Analyze, create, deliver, measure, and maintain
Start small and graduate to Trello
Use example and tips and tricks boards
Intro Content Strategy Plan Trello Takeaways