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SNOOK



designing with vision
     in scotland


     SARAH DRUMMOND


       Transformater - 23/01/13
Hello Stockholm
You look amazing today
Rule #1
Always sweet talk your audience
LIE FS
     R BE
O U
            I PL ES
    P RI NC
&
W E
 O W
H
      RATE
OP  E
SNOOK
                        ENSEMBLE

                                            SNOOK
    SNOOKSTERS                              BOARD




                     SNOOK
                     SNOOK CORE TEAM


EVENTS                                              CONSULTANCY




          PRODUCTS                     VENTURES

                        COLLABO
                        -RATIONS
SNOOK
  LAB
SNOOK
 ENSEMBLE
SNOOK
 TRAINING
T       EST
                           AB
             LEC             LIS
          REF                   H




                    n oo k•
             •S




                                    DISCOVER
DELIVER




                 cess
            p ro
                P         DE
              LO            FIN
          DEVE                 E
O OK
 SN


     ma kes


        PACT
     IM
AN
S C OT T I S H
PARLIAMENT
   The festival of Politics

DEBATE CHAMBER, HOLYROOD
PERSONAL DEMOCRACY FORUM
    GOOGLE FELLOWSHIP
SOCIAL
INNOVATION
   CAMP
  CAIRO, EGYPT
IDEA
INCUBATOR
  ITU telecom World

GENEVA, SWITZERLAND
DESIGN
CAMP
   GLASGOW 2014
COMMONWEALTH GAMES
YOUNG
ENTERPRISE
 AWARD
YOUNG SCOT AWARDS 2012
ALIA ONLINE
 AUSTRALIA

  FEBRUARY 2013
N ERS
            DE SIG
  RV ICE
SE

            th ings
       do


            EN TLY
     IF FER
 D
1
Prototype
2
 Visualise
     &
Tell Stories
day, 15 August 2012




 Wednesday, 15 August 2012
3
CoCreate
Fuzzy Front End Problem Solving
          - Liz Sanders
so you play with lego,
hang out with people and draw stuff

   but what do you actually do?
O K
S NO

     EC TS
 RO J
P
INSIDE OUT
Post 16 Education
OUTSIDE IN
MyPolice
The Matter
The Client
The City of Edinburgh
       Council
Total Craigroyston
TOTAL
 craigroyston                        About | Activities | What’s on | Host your own group | News | Get in touch | Map of area                                                         Search...




                                                                                                  news                                         find out what's on daily

         Total                                                                                                                                 Monday         morning          afternoon              evening



         Craigroyston
                                                                                                                                               tuesday        morning          afternoon              evening
                                                                                                                                               wednesday      morning          afternoon              evening
                                                                                                Total Craigroyston holds                       thursday

         is you
                                                                                                                                                              morning          afternoon              evening
                                                                                                idea camp                                      friday         morning          afternoon              evening
                                                                                                Yesterday we brought together a slice of the   saturday       morning          afternoon              evening
                                                                                                community and organisations to look at how
                                                                                                we can improve Craigroyston and make
                                                                                                                                               sunday         morning          afternoon              evening
                                                                                                futures brighter for children and young
                                                                                                people...
                                           0:00 / 4:59                                          Posted by Christine Mackay                     local residents recommend


                                                                                                                                                             On a weekly basis I go to;
 Search activities and services                                           Get involved in total craigroyston                                   John Doe
                                                                                                                                                             Peep groups on a tuesday morning, and in the
                                                                                                                                                             evening I take my kids swimming at Craigroyston
 I’m looking for...                                                                                                                                          High School between 5 and 7pm. There is also

                                                                                                          Start up                                           activities on a Saturday morning at North Edinburgh

                                                                           Total
                                                                                                                                                             arts for me and my wee girl.


                                                                           Craigroyston
                                                                                                          your own




                                                                                                                                                                                                                   start start?
 Days                                           Time of day


                                                                           Meetings                       club/                                activities and groups in craigroyston

                                                                                                          group
 Mon Tues Wed Thurs      Fri   Sat   Sun




                                                                                                                                                                                                                        up
 Topic

                                                    I just want to know


                                                                            use an                        use an
 Parenting
                                                    about events
   Mental Health


                                                                            empty                         empty
   Activities for kids
   Health

                                                                            space                         space
   Education                                         Search




                                                                                                      Central Craigroyston
                                                                                                      Website (and offline
“Working in the way we have done with the Total
Craigroyston initiative feels like we have actually
been listened to. It feels different this time”
                                              - Local Resident at Co-Creation session
Start Up Street
PUBLIC SECTOR = NO DESIGN
GOING BACK TO BASIC SKILLS
HANDING OVER TOOLS
“FIRST OF ALL DESIGN
 CANNOT BE SEEN.”

   - PETER GORB
Here is the science bit...
Policy
Framing wicked problems
 Catalysts of new futures
                            Designforgov
                              Do tank



  Interpreting Action
    Briefs not policys
 Forming partnerships to
       develop UI
                            Designforgov
                              Do tank




Internal Design Capacity
   Companies who can
respond to user needs and
create awesome customer

                             Embedding
                              design




         Grassroots
   Closing feedback loops   Communication
         Responding           Platforms
GOVERNMENT


                                                   RESEARCH
              PUBLIC




                                                     PUBLIC
          FUNDERS                                    BODIES




                               Dotank
PARTNERSHIP                                                   ACCESS TO
 PROJECTS                                                     THE PUBLIC




                  DEVELOPING
                                             PROTOTYPING
                   PRODUCTS
                                 TRAINING
                                   (CPD)
About           Order a                                                              Contact
                                      Dearest           letter    See all                              Updates               Dear
                                      Scotland         writing   our letters                                                Scotland
   Country . Vision . Voice                              kit




                                                                                Tell us what you would write to
Dearest Scotland...                                                             scotland and we’ll publish it


brings together the
                                                                                            #dearscotland I’d like to see people
                                                                                            working as a community more. #scotland
                                                                                            #dearscotland I would like more attention


voices of Scotland to
                                                                                            put onto sustainable ways of living
                                                                                            #dearscotland I’d like to see people
                                                                                            working as a community more. #scotland


share visions for the
                                                                                            #dearscotland I’d like to see people
                                                                                            working as a community more. #scotland
                                                                                            #dearscotland I’d like to see people


future of our country
                                                                                            working as a community more. #scotland


                                                                                                                             124
                                                                                 #dearestscotland I’d like to see



                                                                               {keep it to 140 characters}                 Share




‘A vision by the people, for the people of Scotland’                                                                                    powered by

- Guardian
Country . Vision . Voice
SNOOK
COLLABORATIONS
This isn’t just service design

        Empathy
       New Skills
    New relationships
    New business cases
    Changing Mindsets
Questions | Questions


       Political Consideration?
Role (Facilitator, persuader, politician?)
       Ethical considerations?
    Shift in government structures?
             Procurement?
Doing

If we talk about something all day,
     it probably won’t happen
“A rat race is for rats. We are not rats.
           We are Humans”

             - Jimmy Reid
“Give people tools that guarantee their right
 to work with high, independent efficiency”

                - Ivan Illich
“We should become architects of the future,
         not victims of the past ”

          - Buckminster Fuller
FERMENTING
A REVOLUTION
IN SCOTLAND
   WE ARE SNOOK
SNOOK



     Thanks
   stockholm!
WWW.WEARESNOOK.COM                @WEARESNOOK

            Idox - 13th December 2012

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Frukostseminarium 24 januari 2013 hos Transformator Design

  • 1. SNOOK designing with vision in scotland SARAH DRUMMOND Transformater - 23/01/13
  • 2. Hello Stockholm You look amazing today
  • 3. Rule #1 Always sweet talk your audience
  • 4.
  • 5. LIE FS R BE O U I PL ES P RI NC &
  • 6.
  • 7.
  • 8.
  • 9. W E O W H RATE OP E
  • 10. SNOOK ENSEMBLE SNOOK SNOOKSTERS BOARD SNOOK SNOOK CORE TEAM EVENTS CONSULTANCY PRODUCTS VENTURES COLLABO -RATIONS
  • 14. T EST AB LEC LIS REF H n oo k• •S DISCOVER DELIVER cess p ro P DE LO FIN DEVE E
  • 15. O OK SN ma kes PACT IM AN
  • 16.
  • 17. S C OT T I S H PARLIAMENT The festival of Politics DEBATE CHAMBER, HOLYROOD
  • 18.
  • 19. PERSONAL DEMOCRACY FORUM GOOGLE FELLOWSHIP
  • 20. SOCIAL INNOVATION CAMP CAIRO, EGYPT
  • 21. IDEA INCUBATOR ITU telecom World GENEVA, SWITZERLAND
  • 22. DESIGN CAMP GLASGOW 2014 COMMONWEALTH GAMES
  • 24. ALIA ONLINE AUSTRALIA FEBRUARY 2013
  • 25. N ERS DE SIG RV ICE SE th ings do EN TLY IF FER D
  • 26.
  • 27.
  • 28.
  • 29.
  • 31.
  • 32.
  • 33.
  • 34. 2 Visualise & Tell Stories
  • 35. day, 15 August 2012 Wednesday, 15 August 2012
  • 37.
  • 38. Fuzzy Front End Problem Solving - Liz Sanders
  • 39. so you play with lego, hang out with people and draw stuff but what do you actually do?
  • 40. O K S NO EC TS RO J P
  • 41.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 54.
  • 55.
  • 56.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64. The Client The City of Edinburgh Council
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75.
  • 76.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84.
  • 85.
  • 86. TOTAL craigroyston About | Activities | What’s on | Host your own group | News | Get in touch | Map of area Search... news find out what's on daily Total Monday morning afternoon evening Craigroyston tuesday morning afternoon evening wednesday morning afternoon evening Total Craigroyston holds thursday is you morning afternoon evening idea camp friday morning afternoon evening Yesterday we brought together a slice of the saturday morning afternoon evening community and organisations to look at how we can improve Craigroyston and make sunday morning afternoon evening futures brighter for children and young people... 0:00 / 4:59 Posted by Christine Mackay local residents recommend On a weekly basis I go to; Search activities and services Get involved in total craigroyston John Doe Peep groups on a tuesday morning, and in the evening I take my kids swimming at Craigroyston I’m looking for... High School between 5 and 7pm. There is also Start up activities on a Saturday morning at North Edinburgh Total arts for me and my wee girl. Craigroyston your own start start? Days Time of day Meetings club/ activities and groups in craigroyston group Mon Tues Wed Thurs Fri Sat Sun up Topic I just want to know use an use an Parenting about events Mental Health empty empty Activities for kids Health space space Education Search Central Craigroyston Website (and offline
  • 87.
  • 88. “Working in the way we have done with the Total Craigroyston initiative feels like we have actually been listened to. It feels different this time” - Local Resident at Co-Creation session
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99. PUBLIC SECTOR = NO DESIGN
  • 100.
  • 101. GOING BACK TO BASIC SKILLS
  • 103. “FIRST OF ALL DESIGN CANNOT BE SEEN.” - PETER GORB
  • 104.
  • 105.
  • 106. Here is the science bit...
  • 107. Policy Framing wicked problems Catalysts of new futures Designforgov Do tank Interpreting Action Briefs not policys Forming partnerships to develop UI Designforgov Do tank Internal Design Capacity Companies who can respond to user needs and create awesome customer Embedding design Grassroots Closing feedback loops Communication Responding Platforms
  • 108. GOVERNMENT RESEARCH PUBLIC PUBLIC FUNDERS BODIES Dotank PARTNERSHIP ACCESS TO PROJECTS THE PUBLIC DEVELOPING PROTOTYPING PRODUCTS TRAINING (CPD)
  • 109. About Order a Contact Dearest letter See all Updates Dear Scotland writing our letters Scotland Country . Vision . Voice kit Tell us what you would write to Dearest Scotland... scotland and we’ll publish it brings together the #dearscotland I’d like to see people working as a community more. #scotland #dearscotland I would like more attention voices of Scotland to put onto sustainable ways of living #dearscotland I’d like to see people working as a community more. #scotland share visions for the #dearscotland I’d like to see people working as a community more. #scotland #dearscotland I’d like to see people future of our country working as a community more. #scotland 124 #dearestscotland I’d like to see {keep it to 140 characters} Share ‘A vision by the people, for the people of Scotland’ powered by - Guardian
  • 110. Country . Vision . Voice
  • 111.
  • 112.
  • 114. This isn’t just service design Empathy New Skills New relationships New business cases Changing Mindsets
  • 115. Questions | Questions Political Consideration? Role (Facilitator, persuader, politician?) Ethical considerations? Shift in government structures? Procurement?
  • 116. Doing If we talk about something all day, it probably won’t happen
  • 117. “A rat race is for rats. We are not rats. We are Humans” - Jimmy Reid
  • 118. “Give people tools that guarantee their right to work with high, independent efficiency” - Ivan Illich
  • 119. “We should become architects of the future, not victims of the past ” - Buckminster Fuller
  • 120.
  • 122. SNOOK Thanks stockholm! WWW.WEARESNOOK.COM @WEARESNOOK Idox - 13th December 2012