Presented with Laura Johnson for the Northeast Florida Library Information Network (NEFLIN) on 13 November 2014.

2. What is UX?
User experience is
how someone feels
when using a
product or
service.
http://www.flickr.com/photos/36993742@N00/4773946797/

3. What they want
http://www.flickr.com/photos/73207064@N00/404319562/

4. What they get
http://www.flickr.com/photos/83955435@N00/638393901/

8. What do you
think your
users want?
http://www.flickr.com/photos/32595872@N02/4195880838/

9. Have you
asked
them?
http://www.flickr.com/photos/73645804@N00/1431384410/

10. What are they actually doing?
http://www.flickr.com/photos/55046645@N00/314989744/

12. Principle of Least Effort
[Zipf's Law]
https://www.flickr.com/photos/spackletoe/90811910

13. What do
your patrons
want?
https://www.flickr.com/photos/a2gemma/1448178195

14. http://www.flickr.com/photos/77144005@N00/24986220/
Signs, signs,
everywhere
are signs!

22. How would
you describe
your library’s
signage?
https://www.flickr.com/photos/a2gemma/1448178195

23. Physical
Layout
http://www.flickr.com/photos/libraryman/414960752/

24. http://www.flickr.com/photos/douglascountylibraries/7726155664/

25. http://www.flickr.com/photos/jsyk/8497974727/

26. Books Circulated from
One Section of Shelves
18
29
18
28
16
13
5
Top
Row 2
Row 3
Row 4
Row 5
Row 6
Bottom
Source: “The Influence of sloping shelves on book circulation” by Ralph R. Shaw, The Library Quarterly, Vol. 8, No. 4,
October 1938, pp. 480-490.

27. Shelves just inside the door circulate 24% more
books than shelves 15 feet inside the door.
(98) (74)
Shaw, 1938

28. https://www.flickr.com/photos/vladocar/3273456654/

30. https://www.flickr.com/photos/53795104@N00/6339701038/

31. https://www.flickr.com/photos/cevincat/1174631634

32. https://www.flickr.com/photos/abhi_ryan/2476059942

33. https://www.flickr.com/photos/dafnecholet/5374200948/

34. https://www.flickr.com/photos/ppl_ri_images/4019188259/

35. https://www.flickr.com/photos/h-k-d/4291413264/

36. https://www.flickr.com/photos/ben_grey/4380871348

37. Should there be an app for that?

38. Responsive Web Design
One design,
multiple platforms

41. Personas
• Personas are representative
of larger groups with
detailed attributes to enable
a focused approach to
usability and design.
• Personas are
representatives, defined
with “significant rigor and
precision”, and built on a
combination of assumptive
reasoning and data, which
allows for focusing
requirements.
(http://www.prescientdigital.com/articles/strategic-design/
focusing-on-your-website-user-by-developing-personas)

42. Persona #1: Ethel
• 65 years old
• Has been the town librarian
since 1968
• Generally afraid of computers
• Library does not have a Web
presence
• Staff all says that the library
needs a Web site
• Patrons keep asking if there is a
Web site
• Writes a weekly column for the
town paper about the library
http://www.flickr.com/photos/chelmsfordpubliclibrary/3542465095/

43. Persona #2: Joan
• 52 years old
• Empty-nester who’s been with
the library since her kids left
home 15 years ago
• Uses Facebook and e-mail to
see pictures of the
grandchildren
• Comfortable with helping
patrons with the basics of Word
and Excel
• No Web design experience
• The library has a page on the
town’s Web site that the library
has no control over
• Wants the library to move into
the 21st century
http://www.flickr.com/photos/shankbone/6224521826/

44. Persona #3: Amy
• 35 years old
• Has been with the library for
five years
• Completely comfortable with
computers
• Used to work for a library
technology vendor
• Has Web design experience
• Wants to take the library’s Web
site from a “hand-coded
monster” to an easy-to-update
CMS
• Once she gets the new site up
and running she will train
additional staff on how to
contribute content including
audio and video

45. Needs Assessment
Users
• No coding required but
available
• No back-end updating needed
• Simple to use, but powerful for
advanced users
• Good technical support both
from NLC and other sources
Back-end people
• Easy installation
• Easy upgrades
• Low server overhead

49. So, what
can you
do in your
library?
https://www.flickr.com/photos/86979666@N00/7623744452/

50. weaveux.org

51. walkingpaper.org

52. uxmag.com

53. Laura Johnson
laura.johnson@nebraska.gov
Michael Sauers
michael.sauers@nebraska.gov
http://travlinlibrarian.info
https://www.flickr.com/photos/jenosaur/4051305996/