Personal Information
Organization / Workplace
Phoenix, Arizona Area United States
Industry
Technology / Software / Internet
Website
http://twitter.com/ctreadwell
About
As the Senior Director of Digital Marketing, I lead the team responsible for advertising, paid search, SEO, social media, email marketing and online events at Symantec. Our team is focused on developing both outbound and inbound digital marketing strategies to generate awareness, engage B2B customers, nurture prospects, and generate demand resulting in measurable contribution to sales revenue.
In my previous role with Cisco, I managed the social media brand campaign for the Internet of Everything, and built the Cisco Social Media Listening Center, a Forrester Groundswell 2012 award winner, that tracked social media programs, triaged social media conversations, and generated a 281% ROI, ...
Tags
social media marketing
social media
content marketing
real-time marketing
social crm
b2b
business to business
active listening
radian6
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twitter
linkedin
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Presentations
(8)Likes
(23)Neuromarketing overview and business cases
Patrick Renvoise
•
7 years ago
Solving Today's B2B Multi-channel Marketing Challenges
eMarketing Strategy
•
9 years ago
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marketing Programs
G3 Communications
•
11 years ago
Building an Agile for Marketing Strategy by CMG Partners for MENG
CMG Partners
•
9 years ago
Mo Accounts, Mo Problems.
Thom Lytle
•
9 years ago
Agile in Distribution
cleverpig
•
15 years ago
Bringing Effectiveness and Sanity to Highly Distributed Agile Teams
Wojciech Seliga
•
12 years ago
CCA Design MBA Talk - Jascha Kaykas-Wolff - @kaykas - @mindjet
Jascha Kaykas-Wolff
•
10 years ago
Whitepaper: Integrating market research into the Agile Sprint Cycle
Jacob Brown
•
9 years ago
Agile for Marketing
HubSpot
•
12 years ago
Creativity, Community & Impact Through Collaboration
Crowdsourcing Week
•
9 years ago
Start-up of You, Visual Summary
Reid Hoffman
•
11 years ago
Agile Marketing: Managing Marketing in High Gear
ion interactive
•
10 years ago
Executive Master Marketing & Advertising - Paid Owned Earned - Hugues Rey - April 2014
Hugues Rey
•
9 years ago
Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13
Jeremiah Owyang
•
11 years ago
An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)
Michael Brito | Zeno Group
•
9 years ago
The New Rules of Selling
David Meerman Scott
•
9 years ago
What is Comms Planning?
Julian Cole
•
10 years ago
The Future of Business Models #FutureOf
Jeremiah Owyang
•
10 years ago
Your Mobile Experience Is Not Theirs (Chui Chui Tan)
cxpartners
•
11 years ago
10 Content strategy visuals that changed the world
Sue Davis
•
11 years ago
The Science behind Lead Generation
HubSpot
•
13 years ago
Social Media Has Changed Marketing Forever
Tristan Bishop
•
11 years ago
Personal Information
Organization / Workplace
Phoenix, Arizona Area United States
Industry
Technology / Software / Internet
Website
http://twitter.com/ctreadwell
About
As the Senior Director of Digital Marketing, I lead the team responsible for advertising, paid search, SEO, social media, email marketing and online events at Symantec. Our team is focused on developing both outbound and inbound digital marketing strategies to generate awareness, engage B2B customers, nurture prospects, and generate demand resulting in measurable contribution to sales revenue.
In my previous role with Cisco, I managed the social media brand campaign for the Internet of Everything, and built the Cisco Social Media Listening Center, a Forrester Groundswell 2012 award winner, that tracked social media programs, triaged social media conversations, and generated a 281% ROI, ...
Tags
social media marketing
social media
content marketing
real-time marketing
social crm
b2b
business to business
active listening
radian6
facebook
slideshare
twitter
linkedin
partners
symantec
content
inbound marketing
big data
marketing cloud
ioe
salesforce
cisco
command center
See more