Symantec

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As the Senior Director of Digital Marketing, I lead the team responsible for advertising, paid search, SEO, social media, email marketing and online events at Symantec. Our team is focused on developing both outbound and inbound digital marketing strategies to generate awareness, engage B2B customers, nurture prospects, and generate demand resulting in measurable contribution to sales revenue. In my previous role with Cisco, I managed the social media brand campaign for the Internet of Everything, and built the Cisco Social Media Listening Center, a Forrester Groundswell 2012 award winner, that tracked social media programs, triaged social media conversations, and generated a 281% ROI, ...

social media marketing social media content marketing real-time marketing social crm b2b business to business active listening radian6 facebook slideshare twitter linkedin partners symantec content inbound marketing big data marketing cloud ioe salesforce cisco command center

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About

Symantec

Presentations

Dreamforce 2012 Cisco Social Media Listening Center

Cisco Shares Making the Case for B2B Social Media

Cisco EBC Social Media Listening Center Launch Event

Social Media Marketing for B2B

Why Real-time Marketing isn't Fast Enough for the Internet of Everything #IoE

Cisco RTM

Social Content Marketing Best Practices

Social Media Marketing Intro for Symantec Partners

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Neuromarketing overview and business cases

Solving Today's B2B Multi-channel Marketing Challenges

2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marketing Programs

Building an Agile for Marketing Strategy by CMG Partners for MENG

Mo Accounts, Mo Problems.

Agile in Distribution

Bringing Effectiveness and Sanity to Highly Distributed Agile Teams

CCA Design MBA Talk - Jascha Kaykas-Wolff - @kaykas - @mindjet

Whitepaper: Integrating market research into the Agile Sprint Cycle

Agile for Marketing

Creativity, Community & Impact Through Collaboration

Start-up of You, Visual Summary

Agile Marketing: Managing Marketing in High Gear

Executive Master Marketing & Advertising - Paid Owned Earned - Hugues Rey - April 2014

Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13

An Analytics-Driven Approach to Becoming a Brand Publisher - White paper (CaaS)

The New Rules of Selling

What is Comms Planning?

The Future of Business Models #FutureOf

Your Mobile Experience Is Not Theirs (Chui Chui Tan)

10 Content strategy visuals that changed the world

The Science behind Lead Generation

Social Media Has Changed Marketing Forever