The goal of the presentation is to inspire talented and determined startup founders regarding the benefits of the UX Design, and how it can positively impact their business. Building upon the fact that Novelty and Repeatability increase chances to ensure long-term business success, the presentation highlights some key UX aspects that should be an integral part of every product or service. The presentation topic was inspired by the "Novelty and Innovation: UX Design for Long-Term Results" article posted on Medium by @DanoQualls. The presentation was delivered by Trebbble, a mobile agency that helps brands grow by creating unique mobile connections with their audience, in the scope of the Egg 2015 Workshops.

1. UX DESIGNFOR LONG-TERM RESULTS
VAGGELIS REKKAS
Head of UX & Co-founder
@erekkas

2. WE HELP BRANDS GROW BY CREATING UNIQUE
MOBILE CONNECTIONS WITH THEIR AUDIENCE.
TREBBBLE IS A MOBILE AGENCY.

3. QUESTION
HOW CAN WE CHANGE
PEOPLE’S BEHAVIOUR
FOR THE BETTER?
ANSWER
NOVELTY

4. Piano stairs - TheFunTheory, 2009
Want people to choose the stairs over the escalator?

5. Did it manage to encourage people to use the stairs?
NOIt was fun … it was exciting …
BUT IT COULD NOT STAND THE TEST OF TIME!!!

6. QUESTION
HOW CAN WE CHANGE
PEOPLE’S BEHAVIOUR
FOR THE BETTER?
ANSWER
NOVELTY + REPEATABILITY

7. Corby Lebson, Former President of UXPA / UXistanbul Conference 2015
“USER EXPERIENCE IS PEOPLE
CARING ABOUT PEOPLE”

8. UX DESIGNFOR LONG-TERM RESULTS

9. #1
THINKING PRODUCTS; NOT FEATURES
UNDERSTAND THE UX OF A PRODUCT AS A WHOLE

10. @jaf_designer, Medium

11. #2
SIMPLIFY YOUR UX THROUGH REDUCTION
REMOVE ELEMENTS - REMOVE CHOICE
(KEEP JUST THE MEANINGFUL)

13. #3
EMOTIONAL CONTAGION &
PERSONALISATION
MAKE YOUR AUDIENCE COMMIT TO A RELATIONSHIP WITH YOUR PRODUCT

14. www.airbnb.com

15. #4
WORK ON PRODUCT ONBOARDING
DESCRIBE HOW PRODUCT IMPROVES USER'S LIFE;
WIN THEM OR LOSE THEM DURING THE FIRST INTERACTION

16. www.useronboard.com

17. #5
GREAT UX IS EFFORTLESS & INVISIBLE

18. CUSTOMER HAPPINESS
IS THE #1 BUSINESS METRIC
CONTINUALLY INVEST AND INNOVATE TO MAKE PEOPLE HAPPY

19. UX DESIGNFOR LONG-TERM RESULTS
VAGGELIS REKKAS
Head of UX & Co-founder
@erekkas