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internet of
caring things
trendwatching.com
april 2014 Trend briefing
Why consumers will embrace
connected objects with a clear
mission: to actively care for them.
Consumers don’t
care about the
Internet of Things.
Okay, most of them don’t.
All too often, the Internet of Things looks like this.
The Samsung T9000 is a wifi-enabled
smart fridge that allows users to Tweet via a
touchscreen embedded on the door. It retails for
USD 4,000.
Is tweeting via a fridge the next wave of the
social web? Our bet is no.*
* We know, yet another bashing for smart fridges. Which
innovator will nail the smart fridge that truly serves the
eternal need for useful information and greater convenience?
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 2
Let’s focus on
people for a minute.
At heart, human beings have a set of unchanging,
fundamental needs and wants. Just a few:
•	 Physical health
•	 Mental wellbeing
•	 Safety and security
•	 Connection to loved ones
Consumers will lavish love and attention on
products, services and experiences that unlock
new ways to serve these (and other) imperatives.
In 2014, then, consumers will embrace a network
of connected objects that does just that. An
INTERNET OF CARING THINGS.
What do consumers care about?
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 3
INTERNET OF CARING THINGS
A network of connected objects
brought to life by a clear
mission: to actively care for
consumers – their physical and
mental wellbeing, homes, loved
ones, and more.
DEFINITION
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 4
The INTERNET OF THINGS is
happening now. And it’s only
going to get bigger.
1. Some numbers
WHY NOW?
In 2005, there were 2.5 billion connected
devices, most PCs, smartphones, tablets. By
2020, there will be over 30 billion connected
devices, most not PCs, smartphones, tablets.
100 ‘things’ are coming online every second.
(GARTNER, NOVEMBER 2013)
(CISCO, JULY 2013)
2005
2020
2.5bn
30bn
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 5
Four forces are paving the
way for the explosion of the
INTERNET OF THINGS in 2014.
2. Technologies
converge
WHY NOW?
•	 Cheaper and more efficient wireless connectivity
chips. Making it viable to add connectivity to more
objects, from toothbrushes to bike locks.
•	 Rising adoption of cloud storage means more
consumers will have a place to put all the data that
the INTERNET OF CARING THINGS will create.
•	 Ultra-precise geo-location now allows a
consumer’s physical location to be known with
ultra-precision (Apple’s iBeacon, part of iOS7,
allows location to the nearest centimeter): a
necessary condition for some interactions with the
INTERNET OF CARING THINGS.
•	 The crowdfunding revolution. All kinds of objects
are being made smart; consumers can choose the
winners.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 6
These changes are driving the
demand for a network of CARING
objects, designed to protect and
assist people in their daily lives.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 7
At last, smart objects that put
people first.
Caring Objects
THE RESULT?
The INTERNET OF CARING THINGS means
connected objects that serve consumers’ most
important needs: physical and mental wellbeing,
safety, security, oversight of loved ones, and
more.
You’re probably already familiar with the
innovations that have blazed an early CARING
trail. The Nest smart thermostat*, NIKE fuelband
and Fitbit, for example.
But now, the INTERNET OF CARING THINGS will
evolve in exciting new directions.
Check out the examples below – divided into five
categories of CARING – for a glimpse of these...
* Indeed, just after we first wrote about this trend in
December 2013, Google placed a USD 3.2 billion bet on it
with their purchase of Nest Labs. Signal enough that this is
a trend worth following? ;)
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 8
INTERNET OF HEALTHY THINGS
EXAMPLES
Connected objects that weave self-tracking through daily
life will supercharge self-improvement of fitness and
physical wellbeing.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 9
INTERNET OF HEALTHY THINGS
Cuptime
Chinese smart cup allows users to
track hydration levels
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 10
INTERNET OF HEALTHY THINGS
Athos
Smart fitness suit tracks and visualizes
muscle activity
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 11
INTERNET OF HEALTHY THINGS
Stir Kinetic Desk
Smart desk tracks health data and
encourages activity
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 12
INTERNET OF MINDFUL THINGS
EXAMPLES
Stressed, time-poor, over-stimulated consumers will expect
the INTERNET OF CARING THINGS to attend to their
mental wellbeing, too.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 13
INTERNET OF MINDFUL THINGS
NeuroOn
Smart sleep mask increases
productivity by promoting power
napping
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 14
INTERNET OF MINDFUL THINGS
Vigo
Wearable device tracks and optimizes
individuals’ alertness
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 15
INTERNET OF SAFETY THINGS
EXAMPLES
Physical safety is one of the most fundamental human
needs. Now, a network of CARING objects can unlock new
ways to serve it.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 16
INTERNET OF SAFETY THINGS
Skully
Smart motorcycle helmet helps
eliminate blindspots using cameras
and an HUD display
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 17
INTERNET OF SAFETY THINGS
Nest
Google buys smart home appliance
manufacturer for USD 3.2 billion
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 18
We obviously offer much more
than monthly Trend Briefings...
Your complete trend and innovation solution.
Introducing our
2014 Premium Service
Find out more
2014 Trend Report
Trend Framework Innovation Database
Industry Updates Apply Toolkit
Monthly Updates 1-page Trend Handouts
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INTERNET OF SECURITY THINGS
EXAMPLES
A truly smart network of connected objects means
enhanced oversight and control of valuable or cherished
possessions.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 20
INTERNET OF SECURITY THINGS
The Cricket
Smart bike alarm automatically sends
cellphone notifications
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 21
INTERNET OF SECURITY THINGS
Goji Smart Lock
Smart lock sends picture alerts to
cellphone
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 22
INTERNET OF FAMILY THINGS
EXAMPLES
Supercharged oversight of the physical world doesn’t only
apply to possessions. It will also help consumers stay
close to their loved ones.
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 23
INTERNET OF FAMILY THINGS
Toymail
Talking toys allow parents to send
voicemails to kids
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 24
INTERNET OF FAMILY THINGS
Mother
Smart device monitors home
and family
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 25
INTERNET OF FAMILY THINGS
T.Jacket
Smart jacket lets parents give
remote ‘hugs’
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 26
NEXT
What does the emergence of the INTERNET OF CARING
THINGS mean for brands?
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 27
When consumers live amid their own
personal network of caring objects,
they will naturally ask: how are brands
using their INTERNET OF CARING
THINGS to look after me – in store,
online, during delivery, and more?
1. Heightened
expectations of care
NEXT
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 28
Life amid an INTERNET OF CARING
THINGS generates an avalanche of
data: on daily movements, mood,
sleep, and interactions with the home.
Who will help consumers enhance
their lives by drawing actionable
insights out of their datasphere?
2. New data
NEXT
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 29
The data created by a network
of CARING objects means fresh
grounds for concern over privacy. Is
the INTERNET OF CARING THINGS
the phenomenon that finally brings
the privacy issue home to most
consumers?
3. Rising privacy
concerns
NEXT
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 30
A network of connected objects
means a network of upgradeable
objects – and that means a shift
away from the standard ‘purchase,
use, discard’ consumption model.
4. UPGRADIA
NEXT
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 31
The Internet of Things doesn’t have to
serve the deep human need for care –
there are plenty of other fundamental
needs and wants it can serve, too.
Go ahead: claim your own Internet of
Things!
5. INTERNET OF
_ _ _ _ _ _ THINGS
NEXT
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 32
The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 33
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About us
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trendwatching.com's INTERNET OF CARING THINGS

  • 1. internet of caring things trendwatching.com april 2014 Trend briefing Why consumers will embrace connected objects with a clear mission: to actively care for them.
  • 2. Consumers don’t care about the Internet of Things. Okay, most of them don’t. All too often, the Internet of Things looks like this. The Samsung T9000 is a wifi-enabled smart fridge that allows users to Tweet via a touchscreen embedded on the door. It retails for USD 4,000. Is tweeting via a fridge the next wave of the social web? Our bet is no.* * We know, yet another bashing for smart fridges. Which innovator will nail the smart fridge that truly serves the eternal need for useful information and greater convenience? The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 2
  • 3. Let’s focus on people for a minute. At heart, human beings have a set of unchanging, fundamental needs and wants. Just a few: • Physical health • Mental wellbeing • Safety and security • Connection to loved ones Consumers will lavish love and attention on products, services and experiences that unlock new ways to serve these (and other) imperatives. In 2014, then, consumers will embrace a network of connected objects that does just that. An INTERNET OF CARING THINGS. What do consumers care about? The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 3
  • 4. INTERNET OF CARING THINGS A network of connected objects brought to life by a clear mission: to actively care for consumers – their physical and mental wellbeing, homes, loved ones, and more. DEFINITION The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 4
  • 5. The INTERNET OF THINGS is happening now. And it’s only going to get bigger. 1. Some numbers WHY NOW? In 2005, there were 2.5 billion connected devices, most PCs, smartphones, tablets. By 2020, there will be over 30 billion connected devices, most not PCs, smartphones, tablets. 100 ‘things’ are coming online every second. (GARTNER, NOVEMBER 2013) (CISCO, JULY 2013) 2005 2020 2.5bn 30bn The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 5
  • 6. Four forces are paving the way for the explosion of the INTERNET OF THINGS in 2014. 2. Technologies converge WHY NOW? • Cheaper and more efficient wireless connectivity chips. Making it viable to add connectivity to more objects, from toothbrushes to bike locks. • Rising adoption of cloud storage means more consumers will have a place to put all the data that the INTERNET OF CARING THINGS will create. • Ultra-precise geo-location now allows a consumer’s physical location to be known with ultra-precision (Apple’s iBeacon, part of iOS7, allows location to the nearest centimeter): a necessary condition for some interactions with the INTERNET OF CARING THINGS. • The crowdfunding revolution. All kinds of objects are being made smart; consumers can choose the winners. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 6
  • 7. These changes are driving the demand for a network of CARING objects, designed to protect and assist people in their daily lives. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 7
  • 8. At last, smart objects that put people first. Caring Objects THE RESULT? The INTERNET OF CARING THINGS means connected objects that serve consumers’ most important needs: physical and mental wellbeing, safety, security, oversight of loved ones, and more. You’re probably already familiar with the innovations that have blazed an early CARING trail. The Nest smart thermostat*, NIKE fuelband and Fitbit, for example. But now, the INTERNET OF CARING THINGS will evolve in exciting new directions. Check out the examples below – divided into five categories of CARING – for a glimpse of these... * Indeed, just after we first wrote about this trend in December 2013, Google placed a USD 3.2 billion bet on it with their purchase of Nest Labs. Signal enough that this is a trend worth following? ;) The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 8
  • 9. INTERNET OF HEALTHY THINGS EXAMPLES Connected objects that weave self-tracking through daily life will supercharge self-improvement of fitness and physical wellbeing. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 9
  • 10. INTERNET OF HEALTHY THINGS Cuptime Chinese smart cup allows users to track hydration levels The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 10
  • 11. INTERNET OF HEALTHY THINGS Athos Smart fitness suit tracks and visualizes muscle activity The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 11
  • 12. INTERNET OF HEALTHY THINGS Stir Kinetic Desk Smart desk tracks health data and encourages activity The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 12
  • 13. INTERNET OF MINDFUL THINGS EXAMPLES Stressed, time-poor, over-stimulated consumers will expect the INTERNET OF CARING THINGS to attend to their mental wellbeing, too. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 13
  • 14. INTERNET OF MINDFUL THINGS NeuroOn Smart sleep mask increases productivity by promoting power napping The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 14
  • 15. INTERNET OF MINDFUL THINGS Vigo Wearable device tracks and optimizes individuals’ alertness The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 15
  • 16. INTERNET OF SAFETY THINGS EXAMPLES Physical safety is one of the most fundamental human needs. Now, a network of CARING objects can unlock new ways to serve it. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 16
  • 17. INTERNET OF SAFETY THINGS Skully Smart motorcycle helmet helps eliminate blindspots using cameras and an HUD display The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 17
  • 18. INTERNET OF SAFETY THINGS Nest Google buys smart home appliance manufacturer for USD 3.2 billion The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 18
  • 19. We obviously offer much more than monthly Trend Briefings... Your complete trend and innovation solution. Introducing our 2014 Premium Service Find out more 2014 Trend Report Trend Framework Innovation Database Industry Updates Apply Toolkit Monthly Updates 1-page Trend Handouts 1 2 3 4 5 6 7
  • 20. INTERNET OF SECURITY THINGS EXAMPLES A truly smart network of connected objects means enhanced oversight and control of valuable or cherished possessions. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 20
  • 21. INTERNET OF SECURITY THINGS The Cricket Smart bike alarm automatically sends cellphone notifications The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 21
  • 22. INTERNET OF SECURITY THINGS Goji Smart Lock Smart lock sends picture alerts to cellphone The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 22
  • 23. INTERNET OF FAMILY THINGS EXAMPLES Supercharged oversight of the physical world doesn’t only apply to possessions. It will also help consumers stay close to their loved ones. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 23
  • 24. INTERNET OF FAMILY THINGS Toymail Talking toys allow parents to send voicemails to kids The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 24
  • 25. INTERNET OF FAMILY THINGS Mother Smart device monitors home and family The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 25
  • 26. INTERNET OF FAMILY THINGS T.Jacket Smart jacket lets parents give remote ‘hugs’ The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 26
  • 27. NEXT What does the emergence of the INTERNET OF CARING THINGS mean for brands? The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 27
  • 28. When consumers live amid their own personal network of caring objects, they will naturally ask: how are brands using their INTERNET OF CARING THINGS to look after me – in store, online, during delivery, and more? 1. Heightened expectations of care NEXT The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 28
  • 29. Life amid an INTERNET OF CARING THINGS generates an avalanche of data: on daily movements, mood, sleep, and interactions with the home. Who will help consumers enhance their lives by drawing actionable insights out of their datasphere? 2. New data NEXT The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 29
  • 30. The data created by a network of CARING objects means fresh grounds for concern over privacy. Is the INTERNET OF CARING THINGS the phenomenon that finally brings the privacy issue home to most consumers? 3. Rising privacy concerns NEXT The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 30
  • 31. A network of connected objects means a network of upgradeable objects – and that means a shift away from the standard ‘purchase, use, discard’ consumption model. 4. UPGRADIA NEXT The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 31
  • 32. The Internet of Things doesn’t have to serve the deep human need for care – there are plenty of other fundamental needs and wants it can serve, too. Go ahead: claim your own Internet of Things! 5. INTERNET OF _ _ _ _ _ _ THINGS NEXT The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 32
  • 33. The interNEt of caring thingswww.trendwatching.com/trends/internet-of-caring-things 33
  • 34. 1. Our 2014 Premium ServiceOur free monthly Trend Briefings 2. Join the 250,000 subscribers who receive our free monthly Trend Briefings. SUbSCribe Me » MORE... If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 250,000 subscribers in 180 countries. More at www.trendwatching.com Should you be one of our 1,200+ Premium clients? Now... Enjoyed this Trend Briefing? Want more?