Case Study: Traffic Generation Lessons

1. --Case Study--
3 Ways to
Increase
Website Traffic

2. I have a confession to make:
up to very recently I was
horribly disappointed with
the pace at which I have
(not) been able to increase
the traffic at BrightIdeas.co
and in this report, I want
to share with you some of
the lessons I’ve learned so
far, plus a startling
realization that has made a
massive difference in the
traffic to BrightIdeas.co.

3. The Pros of
Podcasting
1. Easy way to create
very high value
content
2. Get a “free hour of
consulting” from each
of the 80+ successful
entrepreneurs
interviewed
3. Learned at least one
“bright idea” from
every guest I’ve ever
had
4. Exposure
5. Best networking tool

4. The Pros of
Podcasting
1. Easy way to create
very high value
content
2. Get a “free hour of
consulting” from each
of the 80+ successful
entrepreneurs
interviewed
3. Learned at least one
“bright idea” from
every guest I’ve ever
had
4. Exposure
5. Best networking tool

5. The Pros of
Podcasting
1. Easy way to create
very high value
content
2. Get a “free hour of
consulting” from each
of the 80+ successful
entrepreneurs
interviewed
3. Learned at least one
“bright idea” from
every guest I’ve ever
had
4. Exposure
5. Best networking tool

6. The Pros of
Podcasting
1. Easy way to create
very high value
content
2. Get a “free hour of
consulting” from each
of the 80+ successful
entrepreneurs
interviewed
3. Learned at least one
“bright idea” from
every guest I’ve ever
had
4. Exposure
5. Best networking tool

7. The Pros of
Podcasting
1. Easy way to create
very high value
content
2. Get a “free hour of
consulting” from each
of the 80+ successful
entrepreneurs
interviewed
3. Learned at least one
“bright idea” from
every guest I’ve ever
had
4. Exposure
5. Best networking tool

8. The Pros of
Podcasting
1. Easy way to create
very high value
content
2. Get a “free hour of
consulting” from each
of the 80+ successful
entrepreneurs
interviewed
3. Learned at least one
“bright idea” from
every guest I’ve ever
had
4. Exposure
5. Best networking tool

9. The Limitations of
Podcasting
1. If you are only publishing a podcast
and not doing much in the way of
written text, you are going to have a
difficult time attracting a new
audience--because episodes take time
to listen to and if someone has never
seen any of my work, their desire to
invest even 10 minutes to see if my
show is worthwhile is limited
2. If they happen to find my show in
the iTunes store, they don’t need to
come to my website to listen to it.

10. The Limitations of
Podcasting
1. If you are only publishing a podcast
and not doing much in the way of
written text, you are going to have a
difficult time attracting a new
audience--because episodes take time
to listen to and if someone has never
seen any of my work, their desire to
invest even 10 minutes to see if my
show is worthwhile is limited
2. If they happen to find my show in
the iTunes store, they don’t need to
come to my website to listen to it.

11. The Limitations of
Podcasting
1. If you are only publishing a podcast
and not doing much in the way of
written text, you are going to have a
difficult time attracting a new
audience--because episodes take time
to listen to and if someone has never
seen any of my work, their desire to
invest even 10 minutes to see if my
show is worthwhile is limited
2. If they happen to find my show in
the iTunes store, they don’t need to
come to my website to listen to it.

12. And then.. I met James Clear

13. And then.. I met James Clear
3 Great
Ways to Increase Website
Traffic :
…he shared with me his ideas for

14. And then.. I met James Clear
3 Great
Ways to Increase Website
Traffic :
Know your Audience
…he shared with me his ideas for

15. And then.. I met James Clear
3 Great
Ways to Increase Website
Traffic :
Know your Audience
…he shared with me his ideas for
Write EPIC Content

16. And then.. I met James Clear
3 Great
Ways to Increase Website
Traffic :
Know your Audience
…he shared with me his ideas for
Write EPIC Content
Promote the Heck Out Of
Your Content

17. Idea #1
Know your Audience

18. I’ve actually already written a full
post on this topic already…
but in case you haven’t read my blog
before, I’m going to give you the
very quick summary: if you haven’t
yet selected a specific audience and
don’t fully understand exactly what
keeps them awake at night, you will
probably completely suck at thing
#2.
Idea #1
Know your Audience

19. Idea #2
Write epic

20. For me, the key word in thing #2 is “write“.
Like I said above, for me, podcasting alone has
been a weak strategy for attracting a new audience
because they have no reason to come to my site to
consume the content.
When you write content (like I’m doing now), first
time visitors can quickly scan the article’s
headlines (you are using headlines, aren’t you?)
to see if your content is something that they
actually want to spend 5 to 10 minutes to consume.
With a podcast, this is impossible to do….unless,
of course, you are creating extensive show notes
for each episode like they do over at the Social
Media Examiner whenever they publish a new podcast
episode.
Idea #2
Write EPIC Content

21. Idea #3
Promote
the Heck
Out of Your
Content

22. This is where the magic happens.
Without promotion, based upon my
recent results, I would say that
there is almost no point in even
creating the content in the first
place.
Idea #3
Promote the heck out of
your content

23. Where to Promote:
Medium.com
Quora.com
The Huffington Post
Lifehacker
Google +
business2community.com

24. Here’s what to remember:
You want to publish your content on high-traffic
sites whose visitors and subscribers match your
audience. That’s very important.
As you research sites, it’s essential that they allow you to
categorize your content with some kind of tag. Doing so
makes it that much easier for your target audience to find your
content on these high-traffic sites
Some sites like medium.com, quora.com,
and Google+ allow you to self-publish your
content without the need to gain anyone’s
approval.
Other sites, such as the Huffington Post and Life Hacker,
require that you submit your content for approval. Just
Google around a bit and you’ll figure out how to do
this.

25. Here’s what to remember:
You want to publish your content on high-traffic
sites whose visitors and subscribers match your
audience. That’s very important.
As you research sites, it’s essential that they allow you to
categorize your content with some kind of tag. Doing so
makes it that much easier for your target audience to find your
content on these high-traffic sites
Some sites like medium.com, quora.com,
and Google+ allow you to self-publish your
content without the need to gain anyone’s
approval.
Other sites, such as the Huffington Post and Life Hacker,
require that you submit your content for approval. Just
Google around a bit and you’ll figure out how to do
this.

26. Here’s what to remember:
You want to publish your content on high-traffic
sites whose visitors and subscribers match your
audience. That’s very important.
As you research sites, it’s essential that they allow you to
categorize your content with some kind of tag. Doing so
makes it that much easier for your target audience to find your
content on these high-traffic sites
Some sites like medium.com, quora.com,
and Google+ allow you to self-publish your
content without the need to gain anyone’s
approval.
Other sites, such as the Huffington Post and Life Hacker,
require that you submit your content for approval. Just
Google around a bit and you’ll figure out how to do
this.

27. Here’s what to remember:
You want to publish your content on high-traffic
sites whose visitors and subscribers match your
audience. That’s very important.
As you research sites, it’s essential that they allow you to
categorize your content with some kind of tag. Doing so
makes it that much easier for your target audience to find your
content on these high-traffic sites
Some sites like medium.com, quora.com,
and Google+ allow you to self-publish your
content without the need to gain anyone’s
approval.
Other sites, such as the Huffington Post and Life Hacker,
require that you submit your content for approval. Just
Google around a bit and you’ll figure out how to do
this.

28. Here’s what to remember:
You want to publish your content on high-traffic
sites whose visitors and subscribers match your
audience. That’s very important.
As you research sites, it’s essential that they allow you to
categorize your content with some kind of tag. Doing so
makes it that much easier for your target audience to find your
content on these high-traffic sites
Some sites like medium.com, quora.com,
and Google+ allow you to self-publish your
content without the need to gain anyone’s
approval.
Other sites, such as the Huffington Post and Life Hacker,
require that you submit your content for approval. Just
Google around a bit and you’ll figure out how to do
this.

29. Actions
Taken

30. Produce more text-based content

31. Ensuring that we interlink all our posts to other posts
(increases engagement)

32. Syndicate our content to Business2Community,
Medium, Quora, and Google+

33. In addition to the above, we have just started using
Hootsuite to pre-schedule our social shares a week in
advance (tweet every hour + 4 shares on FB and
LinkedIn/day). While we have been using Hootsuite up to
now, we have only been using it on a limited basis due to a
lack of making repeatedly sharing our content a top
priority.

34. The Results are In!

35. If you want more detailed
information on this topic,
Click here