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The Complete Web Design Strategy Checklist
Define Your Goal
• What is the purpose of your site?

Define Your Goal
• What is the purpose of your site?
• Your website needs to center around specific business development goals – do you
want to engage with your audience, demonstrate thought leadership, display your
portfolio, generate leads, or sell products?

Define Your Goal
• What is the purpose of your site?
• Your website needs to center around specific business development goals – do you
want to engage with your audience, demonstrate thought leadership, display your
portfolio, generate leads, or sell products?

• Write down your primary goals and build everything else with those key objectives in
mind.

Define Your Goal
Define Your Audience
• Who are you trying to attract with your website?

Define Your Audience
• Who are you trying to attract with your website?
• What are the primary tasks your visitors want to accomplish on your site?

Define Your Audience
• Who are you trying to attract with your website?
• What are the primary tasks your visitors want to accomplish on your site?
• Do they want your contact information, your physical address, a description of your
products or services, reviews from other customers, the ability to purchase your
products online, or are they looking for content that you’ve produced?

Define Your Audience
• Who are you trying to attract with your website?
• What are the primary tasks your visitors want to accomplish on your site?
• Do they want your contact information, your physical address, a description of your
products or services, reviews from other customers, the ability to purchase your
products online, or are they looking for content that you’ve produced?
• Profile your ideal website visitors and define their needs.

Define Your Audience
Define Your Brand
• How do you want to position your organization and build your image?

Define Your Brand
• How do you want to position your organization and build your image?
• What are the emotions you want to invoke in your users? Write down the high-level
branding goals – values you want to convey, emotions you want to trigger, the type of
user relationships you want to pursue, but also jot down specific tactics to achieve
your goals – colors, images, typography, etc.

Define Your Brand
Define Your Situation
• With goals in place to position your business in a certain way in front of a defined
target audience, what are the obstacles in your way?

Define Your Situation
• With goals in place to position your business in a certain way in front of a defined
target audience, what are the obstacles in your way?
• Is it time limitations, financial constraints, or a lack of internal resources?

Define Your Situation
• With goals in place to position your business in a certain way in front of a defined
target audience, what are the obstacles in your way?
• Is it time limitations, financial constraints, or a lack of internal resources?
• Write down your priorities, your time frame, your budget, and all the restrictions you
can think of that stand between you and success.

Define Your Situation
Define Success
• What metrics tell you whether your website is succeeding or failing?

Define Success
• What metrics tell you whether your website is succeeding or failing?
• Is it the number of website visitors (traffic), qualified new prospects (leads), or net
new business (sales)?

Define Success
• What metrics tell you whether your website is succeeding or failing?
• Is it the number of website visitors (traffic), qualified new prospects (leads), or net
new business (sales)?
• Write down your definition of success so that you can objectively measure ROI at any
time.

Define Success
Define Your Process
• You now have a defined goal, an audience, brand ideals, a list of obstacles, and the
metrics of success. All that’s left is problem solving. Now it’s time to fit the pieces
together into a coherent, dynamic strategy.

Define Your Process
A redesigned website isn't helpful unless it's
converting traffic to leads.
If you'd like to...
 Put client attraction on auto-pilot (so you have more clients calling you)
 Take the guesswork out of conversion optimization
 Create automated systems that will help nurture warm leads (immediately
increasing the number who are ready to buy)

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The Complete Web Design Strategy Checklist

  • 3. • What is the purpose of your site? Define Your Goal
  • 4. • What is the purpose of your site? • Your website needs to center around specific business development goals – do you want to engage with your audience, demonstrate thought leadership, display your portfolio, generate leads, or sell products? Define Your Goal
  • 5. • What is the purpose of your site? • Your website needs to center around specific business development goals – do you want to engage with your audience, demonstrate thought leadership, display your portfolio, generate leads, or sell products? • Write down your primary goals and build everything else with those key objectives in mind. Define Your Goal
  • 7. • Who are you trying to attract with your website? Define Your Audience
  • 8. • Who are you trying to attract with your website? • What are the primary tasks your visitors want to accomplish on your site? Define Your Audience
  • 9. • Who are you trying to attract with your website? • What are the primary tasks your visitors want to accomplish on your site? • Do they want your contact information, your physical address, a description of your products or services, reviews from other customers, the ability to purchase your products online, or are they looking for content that you’ve produced? Define Your Audience
  • 10. • Who are you trying to attract with your website? • What are the primary tasks your visitors want to accomplish on your site? • Do they want your contact information, your physical address, a description of your products or services, reviews from other customers, the ability to purchase your products online, or are they looking for content that you’ve produced? • Profile your ideal website visitors and define their needs. Define Your Audience
  • 12. • How do you want to position your organization and build your image? Define Your Brand
  • 13. • How do you want to position your organization and build your image? • What are the emotions you want to invoke in your users? Write down the high-level branding goals – values you want to convey, emotions you want to trigger, the type of user relationships you want to pursue, but also jot down specific tactics to achieve your goals – colors, images, typography, etc. Define Your Brand
  • 15. • With goals in place to position your business in a certain way in front of a defined target audience, what are the obstacles in your way? Define Your Situation
  • 16. • With goals in place to position your business in a certain way in front of a defined target audience, what are the obstacles in your way? • Is it time limitations, financial constraints, or a lack of internal resources? Define Your Situation
  • 17. • With goals in place to position your business in a certain way in front of a defined target audience, what are the obstacles in your way? • Is it time limitations, financial constraints, or a lack of internal resources? • Write down your priorities, your time frame, your budget, and all the restrictions you can think of that stand between you and success. Define Your Situation
  • 19. • What metrics tell you whether your website is succeeding or failing? Define Success
  • 20. • What metrics tell you whether your website is succeeding or failing? • Is it the number of website visitors (traffic), qualified new prospects (leads), or net new business (sales)? Define Success
  • 21. • What metrics tell you whether your website is succeeding or failing? • Is it the number of website visitors (traffic), qualified new prospects (leads), or net new business (sales)? • Write down your definition of success so that you can objectively measure ROI at any time. Define Success
  • 23. • You now have a defined goal, an audience, brand ideals, a list of obstacles, and the metrics of success. All that’s left is problem solving. Now it’s time to fit the pieces together into a coherent, dynamic strategy. Define Your Process
  • 24. A redesigned website isn't helpful unless it's converting traffic to leads. If you'd like to...  Put client attraction on auto-pilot (so you have more clients calling you)  Take the guesswork out of conversion optimization  Create automated systems that will help nurture warm leads (immediately increasing the number who are ready to buy)