Presentation slides from Trevor Clendenin's remarks at the Deerfield Beach Chamber of Commerce Leads Lunch Group, sponsored by Sun Social SEO on Jan 22, 2014.
13. Search Engine Optimization?
http://www.use-keyword-rich-URLs-and-content.com
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Descriptive Keyword Rich Titles!
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How your keyword rich content is presented on a
page or blog post, making use of <h1>header tags</
h1> with bold and italic fonts, makes a big difference to
search engines. Even the file names and descriptions
of your images get “crawled” by the spiders.
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<meta>Keyword rich “Meta data” in the background also lets the
search engines know what your website is all about.</meta>