SlideShare a Scribd company logo
1 of 44
Download to read offline
OVERCOMING SOCIAL MEDIA
OBSTACLES IN FINANCIAL SERVICES MARKETING
OCTOBER 28, 2010
Ed Lee, Director, Social Media
1Thursday, October 28, 2010
New Realities
Barriers To Adoption
Social Media Planning
Best In Class
2Thursday, October 28, 2010
Social Media - how people socialize or interact
with each other, around a variety of shared
interests, throughout the World Wide Web
3Thursday, October 28, 2010
The
landscape
is changing
4Thursday, October 28, 2010
5Thursday, October 28, 2010
5Thursday, October 28, 2010
A New Battle Ground
6Thursday, October 28, 2010
7Thursday, October 28, 2010
CONSUMERABILITYTOPUBLISH
7Thursday, October 28, 2010
Being Social is
Nothing New
8Thursday, October 28, 2010
We’ve Been Looking for
Connections for Years
9Thursday, October 28, 2010
Barriers To Adoption
Why Your Executive May Hate Social Media
10Thursday, October 28, 2010
Social
Networking
11Thursday, October 28, 2010
Eagles
Don’t Flock
12Thursday, October 28, 2010
Geeks Baring
Gifts
13Thursday, October 28, 2010
Chaos
14Thursday, October 28, 2010
Fads
15Thursday, October 28, 2010
Social Media Planning
16Thursday, October 28, 2010
Choose Your Direction
17Thursday, October 28, 2010
AwarenessConsideration
Relationships
Listening / Insights WOM Customer Service
PRSales/Retention
Branding
18Thursday, October 28, 2010
Listen To Your Consumers
And Stakeholders
19Thursday, October 28, 2010
Don’t Be
Overwhelmed
20Thursday, October 28, 2010
Pick Your
Platforms
21Thursday, October 28, 2010
Educate Your
Stakeholders
22Thursday, October 28, 2010
Make It Contextually Relevant
Water Cooler Coffee Break Cigarette Break
23Thursday, October 28, 2010
Build a Data
Centric Argument
1.14m users 35+
As many u18 users as 55+
Over 3m users aged 40-55
42% A40-55 read blogs
(w/i prev 3 months)
4.6m CDNs aged 40+
40% of boomers members of
online communities/forums
6.1MM avg Canadian monthly visitors
Over 25% are 40+ yrs
24Thursday, October 28, 2010
Gain Alignment
25Thursday, October 28, 2010
Set Your Targets
26Thursday, October 28, 2010
Aim For
Quick Wins
27Thursday, October 28, 2010
Trumpet Your
Success
28Thursday, October 28, 2010
Best in Class
29Thursday, October 28, 2010
Compare
the Market
30Thursday, October 28, 2010
Compare
the Market
30Thursday, October 28, 2010
Attract
and Retain
31Thursday, October 28, 2010
Attract
and Retain
31Thursday, October 28, 2010
Axion Banner
Concerts
32Thursday, October 28, 2010
Directions
33Thursday, October 28, 2010
Corporate and
Social Responsibility
34Thursday, October 28, 2010
Product
Development
35Thursday, October 28, 2010
Product
Development
35Thursday, October 28, 2010
Mobile
36Thursday, October 28, 2010
THANk YOU
edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee
37Thursday, October 28, 2010
Resources
edlee.ca/ama-toronto
38Thursday, October 28, 2010
QUESTIONS?
edl@tribalddb.ca
@edlee
slideshare.net/edlee
linkedin.com/in/edlee
39Thursday, October 28, 2010

More Related Content

Viewers also liked

Ten Things Marketers Need to Know in '10
Ten Things Marketers Need to Know in '10Ten Things Marketers Need to Know in '10
Ten Things Marketers Need to Know in '10Eric Weaver
 
I want it now! How digital culture is changing expectations of customer service
I want it now! How digital culture is changing expectations of customer serviceI want it now! How digital culture is changing expectations of customer service
I want it now! How digital culture is changing expectations of customer serviceTribal DDB Worldwide
 
Ditching Communication for Engagement
Ditching Communication for EngagementDitching Communication for Engagement
Ditching Communication for EngagementTribal DDB Vancouver
 
Engagement lessons by intel and grape ukraine
Engagement lessons by intel and grape ukraineEngagement lessons by intel and grape ukraine
Engagement lessons by intel and grape ukraineGRAPE
 
SMBSeattle: Crafting an Engagement Strategy
SMBSeattle: Crafting an Engagement Strategy SMBSeattle: Crafting an Engagement Strategy
SMBSeattle: Crafting an Engagement Strategy SMB Seattle
 
T&T Budget Debate Social Media Analysis
T&T Budget Debate Social Media AnalysisT&T Budget Debate Social Media Analysis
T&T Budget Debate Social Media AnalysisDale Lutchman
 
KNEU course presentation 2013
KNEU course presentation 2013KNEU course presentation 2013
KNEU course presentation 2013GRAPE
 
Aimbulance http://www.aimbulance.com/
Aimbulance http://www.aimbulance.com/Aimbulance http://www.aimbulance.com/
Aimbulance http://www.aimbulance.com/Anastasiya Ganenko
 
DDB Being Agile
DDB Being AgileDDB Being Agile
DDB Being AgileLeo Rayman
 
Social Media Beer Monitoring 2014
Social Media Beer Monitoring 2014Social Media Beer Monitoring 2014
Social Media Beer Monitoring 2014GRAPE
 
Tribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital InspirationTribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital InspirationGeert Desager
 
GRAPE Ukraine Short 2015
GRAPE Ukraine Short 2015GRAPE Ukraine Short 2015
GRAPE Ukraine Short 2015GRAPE
 
A brand A Story A Channel An Audience?
A brand A Story A Channel An Audience?A brand A Story A Channel An Audience?
A brand A Story A Channel An Audience?Tribal DDB Worldwide
 
Зачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape Ukraine
Зачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape UkraineЗачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape Ukraine
Зачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape UkraineHUNGRY BOYS Creative agency
 

Viewers also liked (17)

Agency_Credentials
Agency_CredentialsAgency_Credentials
Agency_Credentials
 
Ten Things Marketers Need to Know in '10
Ten Things Marketers Need to Know in '10Ten Things Marketers Need to Know in '10
Ten Things Marketers Need to Know in '10
 
I want it now! How digital culture is changing expectations of customer service
I want it now! How digital culture is changing expectations of customer serviceI want it now! How digital culture is changing expectations of customer service
I want it now! How digital culture is changing expectations of customer service
 
Gucci for all
Gucci for allGucci for all
Gucci for all
 
Ditching Communication for Engagement
Ditching Communication for EngagementDitching Communication for Engagement
Ditching Communication for Engagement
 
Engagement lessons by intel and grape ukraine
Engagement lessons by intel and grape ukraineEngagement lessons by intel and grape ukraine
Engagement lessons by intel and grape ukraine
 
SMBSeattle: Crafting an Engagement Strategy
SMBSeattle: Crafting an Engagement Strategy SMBSeattle: Crafting an Engagement Strategy
SMBSeattle: Crafting an Engagement Strategy
 
T&T Budget Debate Social Media Analysis
T&T Budget Debate Social Media AnalysisT&T Budget Debate Social Media Analysis
T&T Budget Debate Social Media Analysis
 
KNEU course presentation 2013
KNEU course presentation 2013KNEU course presentation 2013
KNEU course presentation 2013
 
Aimbulance http://www.aimbulance.com/
Aimbulance http://www.aimbulance.com/Aimbulance http://www.aimbulance.com/
Aimbulance http://www.aimbulance.com/
 
Havas PR Kiev
Havas PR Kiev Havas PR Kiev
Havas PR Kiev
 
DDB Being Agile
DDB Being AgileDDB Being Agile
DDB Being Agile
 
Social Media Beer Monitoring 2014
Social Media Beer Monitoring 2014Social Media Beer Monitoring 2014
Social Media Beer Monitoring 2014
 
Tribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital InspirationTribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital Inspiration
 
GRAPE Ukraine Short 2015
GRAPE Ukraine Short 2015GRAPE Ukraine Short 2015
GRAPE Ukraine Short 2015
 
A brand A Story A Channel An Audience?
A brand A Story A Channel An Audience?A brand A Story A Channel An Audience?
A brand A Story A Channel An Audience?
 
Зачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape Ukraine
Зачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape UkraineЗачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape Ukraine
Зачем нужна стратегия в SMM? (с) Юрий Гладкий, Grape Ukraine
 

Recently uploaded

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 

Recently uploaded (20)

Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 

AMA Toronto - Financial Services Presentation: Overcoming Obstacles to Social Media Marketing