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© www.tribalimpact.com
Closing The Gap….
Between Employee Brand & Business Brand
@sarahgoodall
© www.tribalimpact.com
Brand
© www.tribalimpact.com
Company
Brand
Employer
Brand
Employee Brand
© www.tribalimpact.com
57%#socialhr
57% of workers
now consider
‘social business’ to
be important when
choosing an
employer
(Source: MIT Sloan)
© www.tribalimpact.com
45%#socialselling
Leading social
sellers create 45%
more opportunities
and are 51% more
likely to achieve
quota
(Source: LinkedIn)
© www.tribalimpact.com
7x#socialmarketing
Leads developed
through employee
social advocacy
convert 7x more
frequently than
other leads
(Source: IBM)
© www.tribalimpact.com
39%#socialcomms
39% of employees
have already
shared positive
comments online
about their
employer
(Source: Weber
Shandwick)
© www.tribalimpact.com
Employee Advocacy “Dream Team”
HRCommsMktgSales
© www.tribalimpact.com
© www.tribalimpact.com
Lessons Learned
© www.tribalimpact.com
© www.tribalimpact.com
Close The Investment Gap
Build Your Case.
Find Your Sponsor.
2M
22M
Brand Reach
Employee Reach
© www.tribalimpact.com
Close The Skills Gap
Inspire Confidence.
Create A Training Program.
© www.tribalimpact.com
Close The Content Gap
Be Relevant.
Be Timely.
Be Valuable.
© www.tribalimpact.com
Close The Communications Gap
Simplify Sharing. Use Tools.
© www.tribalimpact.com
Close The Measurement Gap
Monitor Impact.
Reward Appropriately.
© www.tribalimpact.com
Table Task
© www.tribalimpact.com
Discuss & Map Your Employee Cards To
The Social Media Maturity Model Below
© www.tribalimpact.com
© www.tribalimpact.com
Finally…
WORKBOOK DOWNLOAD at… www.tribalimpact.com/cipr
sarah@tribalimpact.com
www.tribalimpact.com
@tribalimpact

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Closing The Gap Between Company Brand & Employee Brand Using Social Media

Editor's Notes

  1. Employee Advocacy involves enabling and encouraging employees to engage and share via social media. An employee advocate is someone who: Generates positive exposure and raises awareness for the brand via social media Recommends their employer to others Represents the best interests of the brand Encourages a social business culture internally Is an expert on your product or service – a potential thought leader for the brand
  2. According to the Edelman Trust Barometer, leveraging employee ambassadors is a great way to build trust between employees and the organization. Having an advocacy program gives employees the authority and company support to talk about the brand on social, which in turn makes employees feel like they are vital to the company and creates trust and respect between the two. And having that trust between the organization and its employees is key to employee engagement.