Corporate brands, product brands and employer brands. Companies are great a managing brands but what about the unsung hero that delivers the brand experience - the employee brand? Time to close the gap and create a more authentic brand for business.
Employee Advocacy involves enabling and encouraging employees to engage and share via social media.
An employee advocate is someone who:
Generates positive exposure and raises awareness for the brand via social media
Recommends their employer to others
Represents the best interests of the brand
Encourages a social business culture internally
Is an expert on your product or service – a potential thought leader for the brand
According to the Edelman Trust Barometer, leveraging employee ambassadors is a great way to build trust between employees and the organization. Having an advocacy program gives employees the authority and company support to talk about the brand on social, which in turn makes employees feel like they are vital to the company and creates trust and respect between the two. And having that trust between the organization and its employees is key to employee engagement.