This presentation is about rethinking your event tactics with the proven Sniper System.

1. how to hack events
Elia Mörling
for Swedish Growth Hackers Meetup
@tribaling

2. fresh learnings

3. HAVE A CLEAR OBJECTIVE
Increase marketing
Increase sales
Increase PR
Raise funds
Business development

4. set SMART GOALS
Increase marketing
Increase sales
Increase PR
Raise funds
Business development
Collect 500 suspects
Gain 20 pre-orders
1 new ”whale” deal
3 new partners
5 articles in top tier
media
Competitor analysis

5. rethink your tactics
Spray and pray
Small fish in a big pond
Like a bootstrapper

6. rethink your tactics
Spray and pray
Small fish in a big pond
Like a bootstrapper
Sniper
Big fish in a small pond
Like a boss

7. the sniper system

8. tune your event value prop
”Please book ASAP, we have limited slots in our
showroom at the Venetian”
SCARCITY
URGENCY

9. make a short list

10. ”Where do i start??”
• Google for TOP lists
• Check the keynote speakers
• Check the exhibitors list
• Examine your social networks
• PRO TIP: Setup a
mention.com

11. get your Crm in order
SUSPECT STATUS RESPONSIBILITY
GOOGLE Contacted Sherly
APPLE Booked Holmes

12. pimp your linkedin
Going to CES with Abracadabra
• Make sure your company
page is updated
• Join relevant groups
• Get your top skills in order

13. create a schedule
Create time slots and make them at least 1,5
hour
Keep 30 minutes between each time slot
People will be late and this gives you time to
make notes and re-charge

14. prepare a smashing 1 pager
sense of urgency
make it personal
make it easy to
browse
clear value prop
Most important!
Something you
will feel comfortable
forwarding
(your trojan horse)
call to action
Our crystal clear and
compelling value proposition
Letʼs meet at CES
We have a limited number of demo slots in our Showroom
at the Venetian. No drop in! Please book ASAP.
Elia Mörling
elia.morling@xxx.com
TEL: +46 70 751 59 64
HEADER 4
HEADER 3
HEADER 1
-
HEADER 2
LOGO
Est turpis dapibus urna in et a ac velit
turpis, nec dolor velit urna montes
dapibus vel mus turpis a, tortor sociis.
In pulvinar, pid enim! Cum odio, ac in
et mauris integer aenean porttitor .
Est turpis dapibus urna in et a ac velit
turpis, nec dolor velit urna montes
dapibus vel mus turpis a, tortor sociis.
In pulvinar, pid enim.
- turpis dapibus
- urna in et a ac velit turpis
- nec dolor velit urna montes
- dapibus vel mus turpiet
- mauris integer aenean porttitor .

15. research linkedin
Set current
company
search
company
and title
or expertise

16. who is cited in articles?

17. the outer circle
the
people
we want to
meet
the connectors

18. ask for an intro

19. send a friend request
Give some
love

20. send a friend request
To the point
and declare
intentions

21. send a friend request
Why you
can’t miss
out on this
mind blowing
benefit

22. send a friend request
Always
end with
a question

23. now simply wait…
Now is a good time to update your CRM…

24. nothing? send an inmail
Time to
drop the 1 pager
to have a new
reason to get in
touch

25. nothing? send an inmail
They may not
be going after
all, so we want
to create more
options

26. nothing? send an e-mail
Pro tip: use attach.io

27. how to find an email
Pro tip: use FindThatLead

28. nothing? move on to
the connectors
(and repeat)

29. finallY! Nail the meeting
Move the conversation to e-mail as soon as
possible
Ask: are there any other colleagues we should
invite?
Suggest a time and date
Send a calendar invite
Send a calendar reminder

30. how you can use the
sniper System
Journalists
VC:s
Clients
Partners

31. the sniper system
Value
proposition
What are we
offering?
Prerequisites
Objectives
& goals
What will we
achieve?
The short list
Who do we
want to meet?
CRM
What is the
status of
everyone we will
meet?
Smashing
1 pager
What will people
like to forward?
Messages
What will we
write in each
step?
The pimped
LinkedIn profile
Who will they
meet?

32. the sniper system
Meeting
Follow up
Add on LinkedIn
InMail
Can we book a
meeting?
Move conversation
to e-mail
Do you want to bring
any colleagues?
Send a calendar
invite
Email
no
no
no
Find a door
opener
yes
Ask for an intro Reminder

33. And if nothing else…
Get to know Swedens best connector
Tomas Bennich

34. i want your feedback
@TRIBALING
ELIA@TRIBALING.COM