Userdriven Innovation in the age of social
•
0 likes•375 views
PlanB customer event april 2010 - focusing on innovation with and for users
Recommended
More Related Content
Similar to Userdriven Innovation in the age of social
Similar to Userdriven Innovation in the age of social (20)
More from Trine-Maria Kristensen
More from Trine-Maria Kristensen (20)
Recently uploaded
Recently uploaded (20)
Userdriven Innovation in the age of social
- 1. Userdriven innovation in the age of social Trine-Maria Kristensen Adviser, Socialsquare www.socialsquare.dk
- 2. Trine-Maria Kristensen: - Master in Sociology and PR - Marketing & Communication - Blogging since 2004 - Author of “Weblogs”, Børsens Forlag, 2007
- 3. Socialsquare make participation happen! Thilde Vesterby Andreas Magnus Trine-Maria Thomas Andreas Martin Sønderlev Henrik Esben Thilde Jeppe Johannsen Christensson Kristensen Madsen-mygdal Lloyd Christensen Moltke Trier Westerby Kabell
- 5. worldview before INTERNAL EXTERNAL
- 6. worldview now PARTICIPATION process tools communication EXTERNAL INTERNAL business EXTERNAL market
- 7. PEOPLE PROCESS PLATFORM 7 7
- 9. Innovation ”ideas applied successfully in practice” ”Process by which an idea or invention is translated into a good or service for which people will pay.”
- 10. What is userdriven innovation?
- 11. Userdriven innovation Innovation that happens with customers, partners, citizens, vendors, stakeholders involved Userdriven innovation = decidedly involving customers 70% of innovation comes from customers, users and stakeholders…
- 13. Userdriven innovation happens when users help us find a new idea, a concept and get it to market…
- 15. 10.000+ ideas +200 implementet – 45.000 registered users - 2 employees
- 18. So how do we motivate users to share their new ideas ?
- 19. traditional… Letter-box E-mail-adress Availability
- 23. Motivation Trust Longterm relations Feedback Acknowledgement
- 25. traditional… Workshops Focus-groups Labs
- 28. 28
- 31. Motivation The greater good I can fix this Personal benefits Listen & engage
- 33. traditional… Word of mouth Ambassador programs Member get member
- 34. 34
- 35. Chevy – Tahoe – customermade video
- 36. 36
- 37. Search and usergenerated marketing • 25% of search for 20 biggest brands lead to sites with usergenerated content • 34% of all bloggers writes about service and products • 78% trust recommandations from friends • 14 % trust commercials Source: socialnomics.com presentation: ”Social Media Revolution”
- 39. Source: forrester.com/groundswell Blog + book: Groundswell af Josh Bernoff & Charlene Li Some people are motivated by creating Some people will talk about your product Some people will join your cause
- 40. Motivation Be open Make it shareable Promote critics Enable comments
- 41. To sum it up…
- 42. Userdriven innovation is motivated by your own… Network Sharing Presence Identity Conversations Trust Collaboration
- 43. SOCIALSQUARE Questions? Trine-Maria Kristensen trinemaria@socialsquare.dk 27 29 17 04 Website = www.socialsquare.dk Linkedin = dk.linkedin.com/in/trinemaria Facebook = facebook.com/trinemaria Blog = www.hovedetpaabloggen.dk