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Web 2.0 & Communications: Social Media, Blogs, Wikis and the Evolution of Online Collaboration

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Julian Matthews
Julian Matthews

Web 2.0 and communications in the banking industry

Technology
1 of 23
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The Internet circa 1993
Internet in 2008
 
WHAT HAPPENED? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: O’Reilly Media, 2005 1993 2008
Consumer >> producer
Consumer demography ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social Media ,[object Object],Many ways to snack: Blogs, podcasts, RSS, wikis, social networks, mobile networks, YouTube, Twitter. Amplifies virally: Two-way, lean-forward media, searchable, archivable, infinite replay, timeshifting Growing influence: 24/7, places higher expectations on speed, transparency and accountability
Use social media tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges?
 
 
 
"We already had a wiki that was heavily used by IT but we wanted to bring business people on board to enhance collaboration and communication between IT and the business. We wanted a platform for both groups, not something that's used just by IT,” Myrto Lazopoulou, Director of User Experience, Dresdner Kleinwort.
Wells Fargo ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Summary
THANK YOU e:anita@trinetizen.com

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