Slide for any investor interested in TerraBook (http://terrabook.vn OR http://youtube.com/terrabookvn).

1. •
Sách giáo dục
TerraBook
Bùi Trung Hiếu
http://terrabook.vn
hieubt@terrabook.vn

2. The Pain
• Children loves mobile content
• Parents want to educate their children
TerraBook provides mobile digital edutainment content for
parents to educate their children while entertaining them.

3. Vietnamese Market
• 0-10 children: ~15 mil – CIA FactBook; parent: 25 – 34
years old (first-child market)
• 17 millions mobile users and the number is raising fast
• Vietnamese people are paying a lot for education (20-
25% revenue for small children)
• Multi-billions market

4. What is TerraBook?
aka The Cure
• The cure is for above pain is a digital mobile edutainment
content store
• Children under 10
• Multiple platform (HTML5): Android, iOS, Web (PC)
• A lot of content
• TerraBook provides over 300 content: interactive books,
educational games (Mathematics, Languages, etc.)
• TerraBook’s content follow Ministry Of Education’s guide line
for kindergarten & primary school curriculum.

5. TerraBook

6. TerraBook business model
• Business model:
• Mobile App
• Media
• Engine of growth: Stickiness
• Stage: Stickiness
• Key metrics to tune: Reduce Churn rate

7. Customer Life Cycle

8. TerraBook’s test bed
• TerraBook’s users: 90,000 app & web users
• TerraBook’s youtube channel: 25 millions views, 2-2.5
millions view per month (half of them from mobile
devices, 17k subcribers; 400,000 unique PC users per
month.
• TerraBook is providing teaching material for kindergarten
• B2B2C model

9. What makes TerraBook
special?
• In-house tool for making HTML5 animation
• Reduce cost (10 times, compared to market price)
• Quick development
• Drag & drop tool, easy training; *any one* can use
• In-house process & tool for making content
• Ease of scale
• Easy to pivot in case of hitting bad market. E.g:
• Pivot to K12 learning content
• Pivot to adult learning content, such as: cooking,
accounting, etc.

10. How to scale?
• Option 1: Expanding TerraBook’s content to other culture
• Children is alike globally, they speak the language of FUN
• Fun & knowledge is important, not the language
• Option 2: TerraBook provides tools and processes to
other content companies.

11. Awards
• 1st, educational mobile application, Mlab contest 2013
• 1st, Vietnam-Japan ICT week 2013
• 3rd, Vietnam contest for technology application 2013 (Nhan tai
dat viet 2013).
• 2nd, Hackathon Vietnam 2014
• 2nd, VYE Bootcamp 2014

12. • Website: http://terrabook.vn
• Where to find the product: search for TerraBook in AppleStore,
GooglePlay; WebApp for Chrome&Safari
(http://terrabook.vn/kho-sach/kho-sach), Youtube -
https://www.youtube.com/terrabookvn
• Contact:
Bùi Trung Hiếu
hieubt@terrabook.vn
+84 915585266
facebook: https://www.facebook.com/trunghieubui88
Thank you