What is Business Analytics? Why using Business Analysis? How to execute Business Analysis? 3 Examples

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Business
Analytics
Fundamental

2. What is Business Analytics?
Managerial
Marketing
Identify & understand PATTERNS
…and make them WORK for us
for today…

3. Why using Business Analysis?
Since we always have to
measure something
in decision process…

5. The data received from sensors is used to accurately
identify other road users, their BEHAVIOR PATTERNS, and
more.

6. Big data backed by powerful analytics HOLD THE KEY TO
UNDERSTANDING:
1. Why some patients never responds to treatment
2. Why some patients initially respond and then relapse
3. Why some patients have long-lasting responses

7. Acquisition Activation Retention Revenue
37%
28%
45%
1000
370
104
47
You need to measure CONVERSIONS at each step

8. How to execute Business Analysis?
Problem
Definition
Data Study
Data
Preparation
Analysis &
Modeling
Evaluation
Reporting &
Deployment
Determine
problem
objectives
Assess situation
Determine data
mining goals
Produce project
plan
Collect data
Explore data
Verify data
quality
Clean data
Construct data
Format data
Select analysis/
modeling
technique
Build model
Generate analysis
outcomes
Evaluate result
Review process
Determine
what’s next
Plan deployment
Plan monitoring
and maintenance
Produce final
report

9. EXAMPLES

11. 156 applicants
57%
43%
Male Female
Male Female Total
89 67 156
135 Americans
0
6
29
41
36
21
4
6
2
4 4
1 0 0 0 0 0 0 0 0 0 0 0
2
Younger
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
Older
Demographic by Age
154 people
from 18 - 39
Total
Americans
87%
Non-
American
13%
Demographic by Nationality
DEMOGRAPHIC

12. BEVERAGE COMSUMPTION BEHAVIOR
0
20
40
60
80
100
120
140
160
180
1 2 3 4 5 6
Beverage Preferences
Coffee Soda Energy Drink Tea Juice Water
Rankings (1-6), 1 = highest
7
83
3
53
2
26
Coffee
Tea
Energy Drink
Juice
Soda
Others
Which Drink Do You Think is Most
Healthy?
4%
48%
2%
30%
1%
15%
Coffee Tea Energy Drink
Juice Soda Others

13. WHY NON-TEA DRINKERS SAID
THEY DON’T DRINK TEA
55
27
5
22
3
7
31
4
Tasteless
It’s too weak to make me energetic
Tea is for British, not for Americans
Brewing process is complicated
Drinking tea is a waste of time
It’s not a cool drink in social events
Others
N/A
36%
17%
3%
14%
2%
5%
20%
3%
Tasteless
It’s too weak to make me energetic
Tea is for British, not for Americans
Brewing process is complicated
Drinking tea is a waste of time
It’s not a cool drink in social events
Others
N/A

14. 10%
42%
48%
Drink Hot Tea vs. Cold Tea vs. Both
Hot
Cold
Both
46%
8%
6%
35%
5%
What kind of tea do you usually drink?
Tea bags
Loose tea leaves
Tea powder
Bottled tea beverages
Others
WHAT KIND OF TEA DO AMERICANS DRINK?
18%
63%
5%
1% 13%
Where do you usually get your tea?
Coffee shop
Grocery or
Convenience store
Vending machine
Online store
Others
WHERE DO YOU USUALLY GET YOUR TEA?

15. EXAMPLES

16. RAW DATA

17. 128
12
8
3
0 20 40 60 80 100 120 140
Thường
Đông lạnh
Pha lóc
Pha lóc + Đông lạnh
Số lượng PO theo loại hàng
ANALYSIS

18. 85%
8%
5% 2%
Tỷ lệ PO theo loại hàng
Thường Đông lạnh Pha lóc Pha lóc + Đông lạnh
ANALYSIS
85%
15%
Tỷ lệ ĐH thường vs. tươi sống
ĐH thường ĐH tươi sống

19. 7%
93%
Tỷ lệ ĐH qua ngày
ĐH qua ngày ĐH ngày mới
ANALYSIS

20. EXAMPLES

21. RAW DATA

22. What is the average number of reservations per month?1
562 604 455 688
Which color appears maximum number of times as the most dominant color of they
day through 2014?2
Blue Green Yellow Red
Which day of the week below had the most reservations in 20114 when the
dominant balloon color is Black?3
Wed Fri Sat Sun
If you could add 5 hot air balloons to any day of the week in the month of May,
which day of the week you should add them to (reservations vs. total balloon
capacity)?
4
Thu Fri Sat Sun

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