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ĐI QUA COVID
Văn hóa doanh nghiệp
& Sáng tạo công nghệ
Insightful Development
Lễ trao thưởng Lắc Xì 2020 tổ chức tại VP MoMo
Hành trình phía trước tưởng chừng thẳng băng
…cho đến khi “Cô Vy” lộ diện
Virus Corona
đang dẫn dắt công cuộc chuyển đổi
từ bên ngoài cửa sổ phòng họp hội đồng quản trị
UAN Marketing • Productivity for Marketers
Scan here
Đặt câu hỏi
bất cứ lúc nào:
pulsely.app.link/57ghjl
57ghjl
Scan here
UAN Marketing • Productivity for Marketers
1. An toàn sức khỏe tâm lý
2. An toàn tương lai nghề nghiệp
3. Giữ năng lượng cao trong Tổ chức,
với tinh thần nhân văn
4. Giải phóng sức mạnh công nghệ
để tái tạo Tổ chức
PROBLEM SPACE
aka Autonomy ~ Tự quản
Flat Organization – Network of teams
Phẳng hóa tổ chức
2-pizza team
We now live in
a Digital
economy
#shifthappens
End-to-end Digital Product Builder
Business Research
Understand business goal, and user
needs to explore and validate
solution
Product Conceptualization
Explore & conceptualize product idea
to form product concept and features
User Research
Understand insights and behaviours
of target users to design product
features
User Experience Design
Design solution that not only solves
user needs but also matches with the
business goal & product concept
Visual Design
Shape and improve user experience
through product usability & styling
Interaction Design
Craft interactions & animations to
create delightful moments &
effortless user interactions
Product
Implementation
Deliver product with the right tech
foundation to satisfy product concept &
design
Product Operation - Launching
Launching Product
A better approach
AGILE
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
Enhance the
Delivery
Domains to
help enhance
Product
Delivery
Domains to
help enhance
Client Delivery
Domains to
help enhance
Geek Delivery
Domains to
help enhance
Business
Delivery
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
Enhance the
Delivery
Enhance the
Capacity
Domains to
help enhance
Product
Delivery
Domains to
help enhance
Client Delivery
Domains to
help enhance
Geek Delivery
Domains to
help enhance
Business
Delivery
Domains to help enhance
GU Capacity
Domains to
help enhance
Product
Capacity
Domains to
help enhance
Client
Capacity
Domains to
help enhance
Geek Capacity
Domains to
help enhance
Business
Capacity
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
Enhance the
Delivery
Enhance the
Capacity
Domains to
help enhance
Product
Delivery
Domains to
help enhance
Business
Delivery
Domains to
help enhance
Product
Capacity
Domains to
help enhance
Client
Capacity
Domains to
help enhance
Geek Capacity
Why do we have to do this?
Alignment
GEEK Up Architecture
3 cột trụ
Kiến trúc tổ chức
mạng lưới
Tư duy Agile Đòn bẩy hệ thống
công nghệ
Để kích hoạt năng lực tổ chức đi qua COVID
Adapt & E V O L U T E
UAN Marketing • Productivity for Marketers
1. An toàn sức khỏe tâm lý
2. An toàn tương lai nghề nghiệp
3. Giữ năng lượng cao trong Tổ chức,
với tinh thần nhân văn
4. Giải phóng sức mạnh công nghệ
để tái tạo Tổ chức
PROBLEM SPACE
UAN Marketing • Productivity for Marketers
1. An toàn sức khỏe tâm lý
2. An toàn tương lai nghề nghiệp
3. Giữ năng lượng cao trong Tổ chức,
với tinh thần nhân văn
4. Giải phóng sức mạnh công nghệ
để tái tạo Tổ chức
PROBLEM SPACE
UAN Marketing • Productivity for Marketers
1. An toàn sức khỏe tâm lý
2. An toàn tương lai nghề nghiệp
3. Giữ năng lượng cao trong Tổ chức,
với tinh thần nhân văn
4. Giải phóng sức mạnh công nghệ
để tái tạo Tổ chức
PROBLEM SPACE
Circle of Influence
Vòng tròn gây ảnh hưởng
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
Waitrr
Singaporean F&B startup, wanted to find
a dedicate product team who can move
with a fast-pace product development
cycle of a startup while maintaining
high-standard product ops.
#casestudy
#casestudy
We combined our expertise in
Digital Product with business
insights from Waitrr team to
successfully launch & operate
Waitrr since 2015.
Solution: F&B E-commerce
Output: Disruptive product –
Mobile App, Web App, Enterprise
System
Services: Product Consult &
Analysis, UX Design, UI Design,
Product Implementation, Product
Operations
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
UAN Marketing • Productivity for Marketers
1. An toàn sức khỏe tâm lý
2. An toàn tương lai nghề nghiệp
3. Giữ năng lượng cao trong Tổ chức,
với tinh thần nhân văn
4. Giải phóng sức mạnh công nghệ
để tái tạo Tổ chức
PROBLEM SPACE
Product
Deliver world-class
software products
Client
Attract, build & maintain
partnership with clients
Geek
Acquire, retain &
enable Geeks
Business
Capture & optimise all
business costs & benefits
GU Mission
UAN Marketing • Productivity for Marketers
1. Dựng “móng nhà” về triết lý phát
triển Tổ chức vững chắc trước
khủng hoảng
2. Coi tổ chức là thực thế sống, giữ
năng lượng cao với tinh thần cấp
tiến
Key Takeaways
3. Kết hợp nhuần nhuyễn sức mạnh
công nghệ & giá trị văn hóa với sự
nâng đỡ của 2 trục trung tâm:
Autonomy ft. Alignment
4. Giữ tinh thần nhân văn & cởi mở
trong mọi tình huống (Don’t be
evil)
Say ‘Congrats’ to our teammate & cheer!
In the midst of every crisis,
lies great opportunity
Albert Einstein
In the midst of every crisis,
lies great opportunity
Albert Einstein
UAN Marketing • Productivity for Marketers
Download slides
tại chỗ
truonghang297
Bomi’sSlides
Scan here
Appendix
UAN Marketing • Productivity for Marketers
Feedback
cho phần chia sẻ:
Scan here
li1wbl
We are experts in crafting
digital products that creates
real impact on your
business.
Insightful Development
Crafting digital products
that creates real impact
on businesses &
organizations.
Insightful Development
Breakthrough ideas & world-class products,
stemming from deep understanding of digital
transformation & industry insights.
Business research
Understand business goal, and user
needs to explore and validate
solution.
Product conceptualisation
Explore & conceptualize product idea
to form product concept and
structure.
UX Research
Understand insights and behaviours
of target users to design product
features.
UX Design
Design solution that not only solves
user needs but also matches with the
business goal & product concept.
Visual Design
Shape and improve user experience
through product usability & styling.
Interaction Design
Craft interactions & animations to
create delightful moments &
effortless user.
Product Implementation
Deliver product with the right tech
foundation to satisfy product concept &
design.
Product Operations
Launch, operate & monitor product
performance against business goal &
gain insights for future improvement.
What support the vision, shape
the culture and reflect what GU
values & believes. They are the
essence of GU’s identity – the
principles, beliefs or philosophy.
Core Values
…that drive GEEK Up ahead
Honesty
Live with passion, act truly as
yourself and work toward a
common goal.
Geeks Get It Done
Stay resourceful to deliver
great work that meets
requirement.
High Standard
Always challenge yourself to
level up professional
excellence.
Stay Hungry Stay Foolish
Start with beginner’s mind
and never feel satisfied with
the status quo.
UAN Marketing • Productivity for Marketers
Kết nối với mình
và GEEK Up nhé!
Geek Adventure
fb.com/GEEKUpAdventure
Scan here

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Đi qua COVID - Văn hóa doanh nghiệp & Sáng tạo công nghệ ở GEEK Up, Hanoi - 2020.10.22 UAN Workshop (Truong Bomi)

  • 1. ĐI QUA COVID Văn hóa doanh nghiệp & Sáng tạo công nghệ Insightful Development
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  • 5. Lễ trao thưởng Lắc Xì 2020 tổ chức tại VP MoMo
  • 6. Hành trình phía trước tưởng chừng thẳng băng
  • 7. …cho đến khi “Cô Vy” lộ diện
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  • 32. Virus Corona đang dẫn dắt công cuộc chuyển đổi từ bên ngoài cửa sổ phòng họp hội đồng quản trị
  • 33. UAN Marketing • Productivity for Marketers Scan here Đặt câu hỏi bất cứ lúc nào: pulsely.app.link/57ghjl 57ghjl Scan here
  • 34. UAN Marketing • Productivity for Marketers 1. An toàn sức khỏe tâm lý 2. An toàn tương lai nghề nghiệp 3. Giữ năng lượng cao trong Tổ chức, với tinh thần nhân văn 4. Giải phóng sức mạnh công nghệ để tái tạo Tổ chức PROBLEM SPACE
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  • 38. aka Autonomy ~ Tự quản
  • 39. Flat Organization – Network of teams Phẳng hóa tổ chức
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  • 42. We now live in a Digital economy #shifthappens
  • 43. End-to-end Digital Product Builder Business Research Understand business goal, and user needs to explore and validate solution Product Conceptualization Explore & conceptualize product idea to form product concept and features User Research Understand insights and behaviours of target users to design product features User Experience Design Design solution that not only solves user needs but also matches with the business goal & product concept Visual Design Shape and improve user experience through product usability & styling Interaction Design Craft interactions & animations to create delightful moments & effortless user interactions Product Implementation Deliver product with the right tech foundation to satisfy product concept & design Product Operation - Launching Launching Product
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  • 47. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission
  • 48. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission Enhance the Delivery Domains to help enhance Product Delivery Domains to help enhance Client Delivery Domains to help enhance Geek Delivery Domains to help enhance Business Delivery
  • 49. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission Enhance the Delivery Enhance the Capacity Domains to help enhance Product Delivery Domains to help enhance Client Delivery Domains to help enhance Geek Delivery Domains to help enhance Business Delivery Domains to help enhance GU Capacity Domains to help enhance Product Capacity Domains to help enhance Client Capacity Domains to help enhance Geek Capacity Domains to help enhance Business Capacity
  • 50. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission Enhance the Delivery Enhance the Capacity Domains to help enhance Product Delivery Domains to help enhance Business Delivery Domains to help enhance Product Capacity Domains to help enhance Client Capacity Domains to help enhance Geek Capacity
  • 51. Why do we have to do this? Alignment GEEK Up Architecture
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  • 53. 3 cột trụ Kiến trúc tổ chức mạng lưới Tư duy Agile Đòn bẩy hệ thống công nghệ Để kích hoạt năng lực tổ chức đi qua COVID
  • 54. Adapt & E V O L U T E
  • 55. UAN Marketing • Productivity for Marketers 1. An toàn sức khỏe tâm lý 2. An toàn tương lai nghề nghiệp 3. Giữ năng lượng cao trong Tổ chức, với tinh thần nhân văn 4. Giải phóng sức mạnh công nghệ để tái tạo Tổ chức PROBLEM SPACE
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  • 59. UAN Marketing • Productivity for Marketers 1. An toàn sức khỏe tâm lý 2. An toàn tương lai nghề nghiệp 3. Giữ năng lượng cao trong Tổ chức, với tinh thần nhân văn 4. Giải phóng sức mạnh công nghệ để tái tạo Tổ chức PROBLEM SPACE
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  • 61. UAN Marketing • Productivity for Marketers 1. An toàn sức khỏe tâm lý 2. An toàn tương lai nghề nghiệp 3. Giữ năng lượng cao trong Tổ chức, với tinh thần nhân văn 4. Giải phóng sức mạnh công nghệ để tái tạo Tổ chức PROBLEM SPACE
  • 62. Circle of Influence Vòng tròn gây ảnh hưởng
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  • 64. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission
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  • 68. Waitrr Singaporean F&B startup, wanted to find a dedicate product team who can move with a fast-pace product development cycle of a startup while maintaining high-standard product ops. #casestudy
  • 69. #casestudy We combined our expertise in Digital Product with business insights from Waitrr team to successfully launch & operate Waitrr since 2015. Solution: F&B E-commerce Output: Disruptive product – Mobile App, Web App, Enterprise System Services: Product Consult & Analysis, UX Design, UI Design, Product Implementation, Product Operations
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  • 72. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission
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  • 74. UAN Marketing • Productivity for Marketers 1. An toàn sức khỏe tâm lý 2. An toàn tương lai nghề nghiệp 3. Giữ năng lượng cao trong Tổ chức, với tinh thần nhân văn 4. Giải phóng sức mạnh công nghệ để tái tạo Tổ chức PROBLEM SPACE
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  • 79. Product Deliver world-class software products Client Attract, build & maintain partnership with clients Geek Acquire, retain & enable Geeks Business Capture & optimise all business costs & benefits GU Mission
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  • 81. UAN Marketing • Productivity for Marketers 1. Dựng “móng nhà” về triết lý phát triển Tổ chức vững chắc trước khủng hoảng 2. Coi tổ chức là thực thế sống, giữ năng lượng cao với tinh thần cấp tiến Key Takeaways 3. Kết hợp nhuần nhuyễn sức mạnh công nghệ & giá trị văn hóa với sự nâng đỡ của 2 trục trung tâm: Autonomy ft. Alignment 4. Giữ tinh thần nhân văn & cởi mở trong mọi tình huống (Don’t be evil)
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  • 93. Say ‘Congrats’ to our teammate & cheer!
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  • 95. In the midst of every crisis, lies great opportunity Albert Einstein
  • 96. In the midst of every crisis, lies great opportunity Albert Einstein
  • 97. UAN Marketing • Productivity for Marketers Download slides tại chỗ truonghang297 Bomi’sSlides Scan here
  • 99. UAN Marketing • Productivity for Marketers Feedback cho phần chia sẻ: Scan here li1wbl
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  • 101. We are experts in crafting digital products that creates real impact on your business. Insightful Development
  • 102. Crafting digital products that creates real impact on businesses & organizations. Insightful Development
  • 103. Breakthrough ideas & world-class products, stemming from deep understanding of digital transformation & industry insights. Business research Understand business goal, and user needs to explore and validate solution. Product conceptualisation Explore & conceptualize product idea to form product concept and structure. UX Research Understand insights and behaviours of target users to design product features. UX Design Design solution that not only solves user needs but also matches with the business goal & product concept. Visual Design Shape and improve user experience through product usability & styling. Interaction Design Craft interactions & animations to create delightful moments & effortless user. Product Implementation Deliver product with the right tech foundation to satisfy product concept & design. Product Operations Launch, operate & monitor product performance against business goal & gain insights for future improvement.
  • 104. What support the vision, shape the culture and reflect what GU values & believes. They are the essence of GU’s identity – the principles, beliefs or philosophy.
  • 105. Core Values …that drive GEEK Up ahead
  • 106. Honesty Live with passion, act truly as yourself and work toward a common goal.
  • 107. Geeks Get It Done Stay resourceful to deliver great work that meets requirement.
  • 108. High Standard Always challenge yourself to level up professional excellence.
  • 109. Stay Hungry Stay Foolish Start with beginner’s mind and never feel satisfied with the status quo.
  • 110. UAN Marketing • Productivity for Marketers Kết nối với mình và GEEK Up nhé! Geek Adventure fb.com/GEEKUpAdventure Scan here