PR & Communication Skils - presentation ,2004

1. Basics of PR/Communication Skills Ninth Meeting of the SEE Health Network Chisinau, Republic of Moldova, 8-10 November, 2004 SOCIAL COHESION INITIATIVE

2. “ Public Relations practice is the deliberate,planned and sustained effort to establish and maintain mutual understanding between an organisation and it’s public. ” The Institute of Public Relations (IPR) SOCIAL COHESION INITIATIVE What Public Relations Is?

3. “ Public Relations consists of all forms of planned communication, outward and inwards, between an organisation and it’s publics for the purpose of achieving specific objectives concerning mutual understanding. ” Frank Jefkins SOCIAL COHESION INITIATIVE What Public Relations Is?

4. The Age of Mass Communication /after Gutenberg/ and The Age of the Global Information /McInformation Age/ SOCIAL COHESION INITIATIVE Communication is the core of Public Relations!

5. “ Raison d’aitre” of Communication is Understanding! SOCIAL COHESION INITIATIVE Communication is the core of Public Relations!

7. Our main task is to transform: Ignorance into Knowledge , Apathy into Interest , Prejudice into Acceptance , Hostility into Trust ! SOCIAL COHESION INITIATIVE Methodology of public relations

18. You need a Channel! SOCIAL COHESION INITIATIVE How to disseminate the messages?

21. Think like a journalist, write for your reader! SOCIAL COHESION INITIATIVE Dealing with the Media

38. Successful interviews are message-driven! Don’t be afraid! Interviews are an opportunity for You, for Your message to reach the audience! SOCIAL COHESION INITIATIVE Successful Interviewing

53. Don't think that because print reporters have more space they may use longer quotes. Don't fall for the "when did you stop beating your wife" or the "isn't it true that"( put you on the defensive) line of questioning . There is no such thing as “Off the record” - assume all you say will be published; always make a record to your interviews. Do not relax until the reporter has gone - some of the best quotes /and worst blunders/ come from a passing shot at the door. SOCIAL COHESION INITIATIVE Specific Guidelines for Print Interviews

54. SOCIAL COHESION INITIATIVE Crisis PR-Communication Crisis communication planning can help you deal effectively with those unexpected disasters, emergencies or other unusual events that may cause unfavourable publicity for your organisation.

60. SOCIAL COHESION INITIATIVE Health communication Health communication encompasses the study and use of communication strategies to inform and influence individual and community decisions that enhance health.

64. SOCIAL COHESION INITIATIVE Communicate the Right Way!