Are you tired of having to copy and paste all your leads into a form, write up an email for each new lead you get, and never getting out of the office? We have a solution. Try out an email autoresponder series. Here's a slideshow that will help you start one. Believe me, it's definitely worth it. It will save you loads of time so that you can re-direct it to more important things. A great way to build lasting relationships with your new leads and current subscribers is consistency, promptness and relative and useful material. An amazing way to create those leads is to build a quiz. At Interact, we integrate with most EAS's. So, try us out at: https://www.tryinteract.com

1. How to Set Up an Effective
Email Autoresponder Series

2. Why use a email autoresponder series?
✦ Here’s a few great reasons:
✦ It’s your welcome message to your new leads. Their
first impression of you is critical!
✦ An email autoresponder series (EAS) will not forget or
delay in sending important emails to your leads.
✦ When you pair an EAS with a great lead generation
tactics (like quizzes), you have a great start in creating
lasting, good impressions on your audience.

3. Where to start?
✦ First, what exactly is an EAS?
✦ By definition, it’s a series of email marketing messages that is
delivered to subscribers in the order and frequency of your
choosing.
✦ And the best part…
✦ You don’t have to lift a finger when that new lead comes in.
✦ It will automatically welcome them with an email of your
choosing.
✦ It’s a busy marketers secret weapon!

4. How to make it effective:
✦ To put it simply, the pressure lies in the content.
✦ Start by asking yourself these 3 questions:
✦ What actions do you want your readers to take?
✦ What’s the desired outcome of the campaign?
✦ What problem does it solve for your readers?

5. How to make it effective:
✦ Once you’ve answered those questions, you can start
with the content.
✦ The content that should be in these emails need to be
relevant to why the quiz was taken and useful.
✦ You need to put your best content here!
✦ This will help establish trust and credibility so that these
leads/customers are more likely to buy from you in the
future.

6. What type of content should be included? 1/3
✦ First, you need to create a
welcome email.
✦ Say hello! Make it
conversational.
✦ How did they get on your
mailing list? Was it through a
quiz? Well, include that in
the email. Often we forget
where and why we gave
away our email. So, it’s nice
to be reassured that you
aren’t creeping on them.

7. What type of content should be included? 2/3
✦ Maybe include some
incentive to stay on that list.
✦ Give them a discount on
your product! (And let
them know that there will
be more discounts if they
stay subscribed.)
✦ Or, put them in a
sweepstakes to win
something for free!

8. What type of content should be included? 3/3
✦ Or, just give them
something for free that will
give them a taste of how
wonderful your product is.
✦ Good things to give away
are PDF’s or Whitepapers.
✦ Also, you could give
educational resources like
videos or blog posts that
are relative and useful.

9. It will work for any business.
✦ It will work for you too.
✦ And, thankfully for our customers at Interact we
integrate with most of the major EAS’s.
✦ Go ahead and create a quiz that integrates with your
EAS at: https://www.tryinteract.com