Voice is currently one of the topics that you hear about everywhere: voice bots, voice assistants, voice devices. However, voice always has been around as a means of communication. So Voice as in the media today is just a new old touchpoint of brands and vendors interacting with their audience. Plus: even if you are in retail and want to sell your products via Amazon Alexa, classic marketing communication via TV/radio/print is not obsolete.
This presentation was held as a 45 minute lecture to Corporate Communication master students of Business Academy Fresenius (Germany) on June 6th, 2018. The feedback of students and professor was very positive.
Established in 2016 (US). Budgets shift.
Established in 2016 (globally). … but not everywhere yet
Established in 2015 (globally).
Messenger: 3 out of Top 5.
Facebook: 4 out of Top 5.
Messenger, WeChat, Viber
The Customer Journey gets more complex
Source: * Voice Labs 2017 Voice Report, January 2017.
Voice, the new AI-driven channel.
„ Google says 20% of mobile queries
are voice searches. “
Search Engine Land
Voice Assistants are gaining traction …
mini Home Max
June 2015 Nov 2016
4 devices in 2 years
10 devices in 6 months
Coding a brand’s voice pioneering Google Home
Major French retail chain
Not only did the recommendation algorithm
work beyond our expectations but marketers
were amazed by the brand’s voice capturing
Monoprix’s very own style.
As Monoprix aimed to pioneer Google Home
services, we gathered data scientists and
creatives to identify a valuable use case. They
came up with the idea of a predictive shopping
I think I
Did I forget
… and the race is on
Alexa Cortana Assistant Siri
Source: Barclays Connected Home / Ovum Digital Consumer Insights 2017: Smart Living
Most common Virtual Assistant
Amazon Echo Devices
Biggest market share in Voice Devices
The question is: who wins the race?
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