Brand building

What is Brand building? Involves all the activities that are necessary to nurture a brand into a healthy cash flow stream for the company after launch

Advertising does a lot to help build brands ,[object Object],[object Object]

How to measure equity? ,[object Object],[object Object]

Building Brand Equity ,[object Object],[object Object]

Power Brands ,[object Object],[object Object]

What do power brands have that others don’t? ,[object Object],[object Object],[object Object]

Personality ,[object Object],[object Object]

Presence ,[object Object],[object Object],[object Object],[object Object]

Brand managers of market-savvy companies need ,[object Object],[object Object],[object Object],[object Object]

Tangibles of brand equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intangibles of brand equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value Proposition ,[object Object],[object Object],[object Object]

Creating the brand ,[object Object],[object Object],[object Object]

Porter’s strategic choices ,[object Object],[object Object],[object Object]

Positioning guards ,[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing a brand name ,[object Object],[object Object],[object Object]

Brand names should denote ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Associations ,[object Object],[object Object],[object Object],[object Object]

Brand Ambassadors ,[object Object]

Brand Status Esteem Familiarity Troubled brand. Product upgradation required Product should be phased out Cash cow. Need to sustain brand building activities Step up advertising

Brand Vitality ,[object Object],[object Object]

Brand Pitfalls ,[object Object],[object Object]

Brand building

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Brand building