The document discusses the approach of StartTech Ventures, a Greek company, for helping technology startups go global. It emphasizes the importance of having an entrepreneurial ecosystem that supports knowledge sharing and synergies. Key aspects of the StartTech approach include planning for scalability, prototyping in Greece, focusing on key customers and support, using incentives for partners, and establishing "antenna offices" in major target markets to provide local market intelligence and support. StartTech Ventures has seen success with this model, with portfolio companies now generating over 95% of their revenue from international markets like the US, Canada, and Australia.
12. The ingredients necessary
Customer orientation
Agility
Excellence – Quality
Efficiency
Commitment
Patience
Ready to Change
Become a marketing guru!
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Planning for scalability
Prototype in Greece
Key Customers in Greece
Open Source and/or Free Version
Focus to Customer Support
Incentives for Partners
Aggressive Pricing
Local “antenna offices” to major target
markets
20. Entrepreneurial
Ecosystem
• StartTech Ventures invests only in IT
companies…
• …which are NEVER competitors to
the existing portfolio
• Know-how sharing
• Business development synergies
• Business Development <> Sales
21. StartTech Ventures
Today
• Presence in Spain, Brussels, US
• VAR Partners in 60+ Countries
• Epignosis, AbZorba Games
– 95% ++ revenues coming from
international markets
– USA, Canada, Australia
– EU