2. What is Web 2.0
Web 2.0 is the term given to describe a second generation of the World
Wide Web that is focused on the ability for people to collaborate and
share information online. Web 2.0 basically refers to the transition from
static HTML Web pages to http://. http:// is a more dynamic Web that is
more organized and is based on serving Web applications to users. Other
improved functionality of Web 2.0 includes open communication with an
emphasis on Web-based communities of users, and more open sharing of
information. Over time Web 2.0 has been used more as a marketing term
than a computer-science-based term. Blogs, wikis, and Web services are
all seen as components of Web 2.0.
3. What are the characteristics of web 2.0 ?
Web 2.0 websites allow users to do more than just retrieve
information. By increasing what was already possible in "Web
1.0", they provide the user with more user-interface, software and
storage facilities, all through their browser. This has been called
"network as platform" computing. Major features of Web 2.0 include
social networking sites, user created web sites, self-publishing
platforms, tagging, and social bookmarking. Users can provide the data
that is on a Web 2.0 site and exercise some control over that data.
These sites may have an "architecture of participation" that
encourages users to add value to the application as they use it.
4. How is web 2.0 relevant to media and film marketing ?
Web 2.0 offers film making institutions abundant opportunities to
engage with customers. Networks such as Twitter, YouTube, Google +
and Facebook are now becoming common elements of multichannel
and customer loyalty strategies, and companies are beginning to use
these sites proactively to spread their messages. Small film production
companies such as “working titles” and “warp X” have become more
competitive by using web 2.0 marketing strategies to compete with
larger and more powerful film companies. As new technology is used
to decrease the gap between the producers and the consumers. Social
networks have become more intuitive and user friendly to provide
information that is easily reached by the end user. For example,
someone might use Facebook or Twitter to spread the word about a
low budget film they have produced that will be released in a small
cinema such as picturevill in the coming days so that they can get there
friends to go and see their film.
