The Conducttr Conference 2014: Immersive Storyworld Creative Process
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Alison Norrington gives a detailed examination of the creation and development of The Chatsfield, a persistent interactive living soap opera that integrates numerous characters, digital platforms, interactive games and user-generated content. She discusses the evolution and operation of this project, explaining how to tell a story across multiple platforms collaborating with different teams and partners.
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The Conducttr Conference 2014: Immersive Storyworld Creative Process
- 1. The Conducttr Conference 2014 Alison Norrington Immersive Storyworld: Creative Process Inside Out @storycentral #cdttr2014
- 2. “when power and money drive passions, can love conquer all?”
- 3. Storyworld Development “a website about a hotel… not a hotel website”
- 4. Holding page prior to launch
- 8. Scrolling vertically through The Chatsfield website you will come across 4 key characters: Jessie Loe, Exec PA to Lucilla Chatsfield
- 14. Jessie’s Inbox also opens new stories about her fitful relationship with her ex, Jason, and her struggles as she tries to encourage him to do what she does so well – online dating…
- 39. The Chatsfield has been crafted so that you choose your own experience – • short-form video, • conversations on social media, • immersive storytelling with easter eggs and clues through Jessie’s daily emails, • a deeper murder mystery that is delivered direct to your devices, • group chats, • or create your own stories. You choose how you enjoy the sprawling, exciting stories to be found at The Chatsfield.
- 42. The Making of The Chatsfield
- 43. Content creation & management
- 44. Night before launch 5 May 2014
- 45. Jessies Inbox emails by week
- 46. Content management, social media plan & release spreadsheet Over 800 pieces of content
- 67. Website Development “a website about a hotel… not a hotel website”
- 68. The Chatsfield Initial web mapping & functionality Mapping conversion to planogram by BTL Brands Final website
- 69. Jessie’s Inbox Early planning of 47 email story threads from 11 characters Production of email stories by week Final interactive inbox with over 500 email interactions (powered by Conducttr)
- 70. The Loedown The Loedown shooting script The Loedown Sheena Bhattessa as Jessie Loe Story mapping, writing & production of The Loedown
Editor's Notes
- The Chatsfield began as a fictional storyworld born as an 8-book series published by Harlequin Mills & Boon. At its’ core is an epic non-linear storyworld focusing on family, loyalty, love and revenge, with a core question,
- Wanted to look ‘secret cinema’ style – live event, costume, intrigue
- The Chatsfield Experience expands from the moment you check in at www.thechatsfield.com - put your name on the guest list, leave your baggage with the concierge and trust your secrets to the gilded halls of the world’s most lavish and lascivious hotel. NOT HYPERLINKED BUT EMBEDDED VIDEO
- At www.thechatsfield.com you step through the doors of the flagship London 5* hotel and, if you want the full experience, will CHECK IN. Checking in means creating your personal profile with your email address (and, if you want the full immersive experience) your telephone number. Checking in immediately welcomes you as a Chatsfield C-list VIP and you’ll receive a welcome pack in which there is a room key and a series of partner offers. Checking in also brings a more layered experience, but we’ll come back to that later.
- HYPERLINKED Enter her office and choose to click on her phone to dial her directly, her TV - which launches her mini blog web series The Loedown (in response to a challenge set by her best friend Katie Jones) https://www.youtube.com/jessiesloedown https://www.youtube.com/watch?v=1AEBSteF1Mc
- or, if you want to really dig into a host of stories you can click on her iMac and have direct access to Jessie’s Inbox. Jessie’s Inbox is what’s known as a ‘rabbit hole’ (think Alice In Wonderland) where you can access daily updates of emails from people close to Jessie - her Mum (June) as she joins Facebook and proceeds to question Jessie’s every status update, her best friend (New Yorker Katie Jones, who has set her this challenge to stay single for 3 months - which means closing her 7 dating site accounts and send a video diary 3 times a week).
- Jessie’s Inbox is an up-close-and-personal sneak peek at the people in Jessie’s life, how they talk to her, how she reacts and serves as 11 character storylines told in bite-sized chunks.
- You too can email characters for further information, personal questions, in-story puzzles and dilemmas and you will receive personal and direct replies in real time – click the links in the website to see where emails pop up for you to send and await personal responses from.
- 2nd character - Ally Gregory is a Chatsfield chambermaid with an exciting and illicit secret that’s just crying to be found out and you can dive in for more at www.blissundone.com
- confusingly flirtatious and then serious emails from our resident media mogul Adam Brightman (currently living in the Presidential Suite), as Jessie can’t figure out why he always wants to talk and whether he’s flirting with her, or just being nice…
- … and frustratingly observant emails from hunky new mixologist and bar manager Daniel Northman
- who plays cat-and-mouse with Jessie until the power shifts a few weeks into their relationship as she finds out his own personal quest and his dark secrets…
- Jessie’s Inbox also open the doors to another quandary – her sudden and mysterious ‘sekritadmirer’, who sends a courier with gifts to her office regularly, emails her and also couriers her a mobile phone loaded with riddles and obscure clues as to who he might be.
- For more insight into Jessie’s staying single challenge, check out The Loedown (accessed at www.youtube.com/jessiesloedown or through Jessie’s wall-mounted TV in her office). This is Jessie’s video diary as she documents her quest and struggle to remain single - a challenge that she initially thinks is ludicrous, but slowly realises is a well-timed rescue mission from her best friend Katie.
- Within The Loedown you will find a series of short episodes (1.5 to 2 minutes) that will give further bite-sized insights into Jessie’s life, her mood, her dilemmas and a host of emails that she receives from the ‘Bond-like’ Daniel Northman.
- Jessie is juggling a lot! A sudden influx of men who collectively tick her boxes, a friend on her back who has set this challenge along with an additional demand that she watch 24 Romantic Movies over the course of the 13 weeks, an overpowering and yet frustrating attraction to Daniel Northman, a new chambermaid friend with a big secret, a secret admirer and some dark ghosts from her past that she’s struggling to come to terms with…
- Back to the website www.thechatsfield.com Returning to The Chatsfield lobby at www.thechatsfield.com will allow you to scroll vertically again to find: Ally Gregory (our Chatsfield chambermaid with a family problem, a big secret and an acute eye for business), Daniel Northman (Bar Manager and mixologist - new recruit at The Chatsfield) who, as you follow emails in Jessie’s inbox and interact with characters you will find yourself at the heart of an exciting murder mystery story and Jessie’s additional quest to find out who Daniel Northman really is. Adam Brightman, media mogul and resident in the Presidential Suite is another confusing liaison for Jessie as he continues to buy her ‘Monday flowers’, always wants to ‘talk’, but constantly changes the plans at the last minute. There are many choices for how YOU want to experience The Chatsfield, through the 8-book series, bite-sized chunks of video in The Loedown, immersive storytelling by character in Jessie’s Inbox, through social media at www.facebook.com/jessieloe29, www.facebook.com/thechatsfield, on Twitter through @jessieloedown, @blissundone, @brightman_adam or @TheChatsfield
- So now, let’s get back to Checking In. Checking in kickstarts a game, in which you will receive badges and rewards for communicating with characters, helping some of them on their individual missions and quests and the further along you get, the more information you have with inside information.
- And then you can share your thoughts, experiences, personal stories and conversation topics that have interested or excited you in the Chatsfield Lounge - http://www.thechatsfield.com/lounge. The Lounge is your space to get to know each other, discuss story lines and even collaborate on ideas as to who Jessies’ secret admirer is, romantic movies, helping Jessie with her quest and finding out the secret storyline behind Daniel Northman.