SlideShare a Scribd company logo
1 of 21
The Conducttr Conference 2014
Naty Ríos
Interactive Storytelling: Beginning at the end
@natygoico
#cdttr2014
MURDER-MYSTERY
STORY
THE
PROBLEM
DATA1
?
OPERATIONS
2
RESULTS
3
QUEST
RESOLUTIONEXPERIENCE
?
STORY
ANSWER
(DATA) (OPERATIONS) (RESULTS)
QUEST
RESOLUTIONEXPERIENCESTORY
(DATA) (OPERATIONS) (RESULTS)
QUEST
S
T
A
R
T
E
N
DHOW?
Who is Daniel and what is he doing at
the Chatsfield?
S
T
A
R
T
E
N
DHOW?
Daniel is
working under
cover
He’s looking
to revenge his
father’s death
4 guys at the
Chatsfield are
involved
(Call to
Action)
(Mystery
Solved)
QUEST
(DATA)
1
?
EXPERIENCE
2
ANSWER
3
sTORY
(OPERARTIONS)
(RESULTS)
QUESTS
STORY
FOR
QUEST 1
BREAKDOWN THE STORY
STORY
FOR
QUEST 2
STORY
FOR
QUEST 3
Story for
Sub-quest
Story for
Sub-quest
Story for
Sub-quest
(ANSWERS
TO QUESTS)
QUESTS
Daniel is
working
undercover
Daniel is a secret millionaire working at The Chatsfield bar under cover. He’s trying to find his father’s killer. His
father was killed in 2009 in a hit and run in Madrid.
The accident is related to a jewellery robbery committed by a gang who’s currently staying / living at the hotel.
The gang is formed by four guys, including the hotel’s manager Matthias.
The driver (hit and run) is not one of the guys, but the responsible for the death is Matthias, who told the driver to
take the pedestrian route.
Father killed–
Guys at the
hotel involved
Matthias is the
responsible for
the death
Story for
Sub-quest
Story for
Sub-quest
Story for
Sub-quest
QUESTS
WHO
IS
DANIEL?
WHAT IS
HE DOING AT
THE HOTEL?
WHO’S THE
RIGHT TARGET?
BREAKDOWN THE STORY
QUEST 1 QUEST 2 QUEST 3
WHERE WAS
GUY 1?
WHERE WAS
GUY 2?
WHERE WAS
GUY 3?
WHERE WAS
GUY 4?
QUEST: WHO IS DANIEL?
WHO
IS
DANIEL HOW?
(Call to
Action)
(Answer)
CEO AT
SECURITY
COMPANY
FAKE BAR
MANAGER
MILLIONAIRE SECURITY
COMPANY CEO
? ??
QUEST: Who is Daniel?
CEO AT
SECURITY
COMPANY
How will the audience learn this?
ANSWER
QUEST: Who is Daniel?
CEO AT
SECURITY
COMPANY
How will the audience learn this?
Daniel’s answering
machine: “This is
Daniel Northman,
CEO…”
Audience calls Daniel’s
mobile
Daniel’s
mobile
CLUE 3
ANSWER
QUEST: Who is Daniel?
CEO AT
SECURITY
COMPANY
How will the audience learn this?
Daniel’s answering
machine: “This is
Daniel Northman,
CEO…”
Daniel’s mobile
number showed in his
company’s website
Northcom
Security
Audience goes to the website.
They see Daniel’s mobile
number
Daniel’s
mobile
CLUE 2 CLUE 3
ANSWER
Audience calls Daniel’s
mobile
QUEST: Who is Daniel?
CEO AT
SECURITY
COMPANY
How will the audience learn this?
Daniel’s answering
machine: “This is
Daniel Northman,
CEO…”
Daniel’s mobile
number showed in his
company’s website
Northcom
Security
Audience goes to the website.
They see Daniel’s mobile
number
Daniel’s
mobile
CLUE 2 CLUE 3
ANSWER
Link to Northcom
Security website
Jessie’s Inbox
Audience checks Jessie’s
inbox: Email from John
Footer with link to Daniel’s
company website
CLUE 1
Audience calls Daniel’s
mobile
Northman
Security
Jessie’s Inbox:
An email from
Daniel’s employee.
Mentions he got a
phone number from
that girl in Marbella –
he was going to text
and pretend it was
Daniel :)
Footer has a link to
the website
This is “Daniel
Northman, CEO
of…
Just giggles if you
call.
SMS and pretend
you’re Daniel to get
juicy gossip about
his millionaire
lifestyle
Tell Jessie that
Daniel is CEO and
Millionaire
Dif rewards for
knowing both facts
and if you
completed the
journey (e.g. didn’t
cheat!)
Jessie’s Inbox
Phone
number
Follow up next week
with psychometric
test
Jessie asks for help:
Email me if you
want to help me find
out who is Daniel!
Call to action
QUEST: Who is Daniel?
User Journey and details
DRAMA
Matthias
GOOD
ROMANCE
Corrupted man.
Ambition, power and money.
Tells the driver to take
the fatal route.
Plans and finances the robbery.
Responsible for the murder.
Stole the getaway car from another
city.
Did most of the robbery.
Was at the car but didn’t drive.
Has a big ego.
He’s seeing Ally.
Planner.
Forger and Hacker.
Created fake ID cards.
He did it for love.
He was supposed to run away with a
woman (Francesca).
Insider.
Initially we don’t know his name.
He goes by CheChe.
He was intentionally on vacation.
Took a flight the day of the crime.
He needed the money.
BAD
Francisco
Arnaldo Javier
SUB QUEST. What was Javier doing?
Javier wasn’t
driving.
He was
meeting a
woman.
John
John sends email to
audience with a screen
shot of a photo of Javier
with two woman.
Audience tweets Anita
Screen shot of a photo
of Javier with two
woman in twitter. The
date is close to the
accident. It shows the
woman’s twitter
accounts: @anita
CLUE 1
Anita reveals Javier and
Francesca were a couple,
but she hasn’t seen them
since that time (2009).
Gives Francesca’s email
CLUE 2
Anita
Audience tweets Francesca
Francesca reveals that
she was supposed to meet
Javier that day to run away
together, but instead, she
watched him for far and
left him waiting.
CLUE 3
Francesca
How will the audience learn this?
ANSWER
“ Here then the poem
may be said to have had its
beginning
- at the end where all
works of art should begin-
”Edgar Allan Poe

More Related Content

Viewers also liked

TMCRK Hunger Games Case Study
TMCRK Hunger Games Case StudyTMCRK Hunger Games Case Study
TMCRK Hunger Games Case StudyTMC Resource Kit
 
Game of Thrones: Immersive experience and audience engagement
Game of Thrones: Immersive experience and audience engagementGame of Thrones: Immersive experience and audience engagement
Game of Thrones: Immersive experience and audience engagementTransmedia Storyteller Ltd
 
Immersive Storyworld: Creative Process Inside Out
Immersive Storyworld: Creative Process Inside OutImmersive Storyworld: Creative Process Inside Out
Immersive Storyworld: Creative Process Inside OutTransmedia Storyteller Ltd
 
T is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia PlayT is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia PlayErin Brockette Reilly
 

Viewers also liked (6)

TMCRK Hunger Games Case Study
TMCRK Hunger Games Case StudyTMCRK Hunger Games Case Study
TMCRK Hunger Games Case Study
 
Game of Thrones: Immersive experience and audience engagement
Game of Thrones: Immersive experience and audience engagementGame of Thrones: Immersive experience and audience engagement
Game of Thrones: Immersive experience and audience engagement
 
Immersive Storyworld: Creative Process Inside Out
Immersive Storyworld: Creative Process Inside OutImmersive Storyworld: Creative Process Inside Out
Immersive Storyworld: Creative Process Inside Out
 
Transmedia Card Deck
Transmedia Card DeckTransmedia Card Deck
Transmedia Card Deck
 
Transmedia Playbook
Transmedia PlaybookTransmedia Playbook
Transmedia Playbook
 
T is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia PlayT is for Transmedia: Learning through Transmedia Play
T is for Transmedia: Learning through Transmedia Play
 

More from Transmedia Storyteller Ltd

Writing effective scenarios quick start guide 3.0
Writing effective scenarios   quick start guide 3.0Writing effective scenarios   quick start guide 3.0
Writing effective scenarios quick start guide 3.0Transmedia Storyteller Ltd
 
How To Translate Your Powerpoint Crisis Exercise Into A TeamXp Simulation
How To Translate Your Powerpoint Crisis Exercise Into A TeamXp SimulationHow To Translate Your Powerpoint Crisis Exercise Into A TeamXp Simulation
How To Translate Your Powerpoint Crisis Exercise Into A TeamXp SimulationTransmedia Storyteller Ltd
 
Learning in the Wild with Transmedia Storytelling
Learning in the Wild with Transmedia StorytellingLearning in the Wild with Transmedia Storytelling
Learning in the Wild with Transmedia StorytellingTransmedia Storyteller Ltd
 
Transmedia Storytelling for Life-Changing Experiences
Transmedia Storytelling for Life-Changing ExperiencesTransmedia Storytelling for Life-Changing Experiences
Transmedia Storytelling for Life-Changing ExperiencesTransmedia Storyteller Ltd
 
Transmedia metrics: Towards a new Transmedia Engagement Metrics model
Transmedia metrics: Towards a new Transmedia Engagement Metrics modelTransmedia metrics: Towards a new Transmedia Engagement Metrics model
Transmedia metrics: Towards a new Transmedia Engagement Metrics modelTransmedia Storyteller Ltd
 
Interactive Narrative: From Development through Execution
Interactive Narrative: From Development through ExecutionInteractive Narrative: From Development through Execution
Interactive Narrative: From Development through ExecutionTransmedia Storyteller Ltd
 
Transmedia Broadcast: Engagement across Platforms
Transmedia Broadcast: Engagement across PlatformsTransmedia Broadcast: Engagement across Platforms
Transmedia Broadcast: Engagement across PlatformsTransmedia Storyteller Ltd
 
City of Conspiracy: How to turn Creative Passion into Revenue
City of Conspiracy: How to turn Creative Passion into Revenue City of Conspiracy: How to turn Creative Passion into Revenue
City of Conspiracy: How to turn Creative Passion into Revenue Transmedia Storyteller Ltd
 

More from Transmedia Storyteller Ltd (20)

Writing effective scenarios quick start guide 3.0
Writing effective scenarios   quick start guide 3.0Writing effective scenarios   quick start guide 3.0
Writing effective scenarios quick start guide 3.0
 
How To Translate Your Powerpoint Crisis Exercise Into A TeamXp Simulation
How To Translate Your Powerpoint Crisis Exercise Into A TeamXp SimulationHow To Translate Your Powerpoint Crisis Exercise Into A TeamXp Simulation
How To Translate Your Powerpoint Crisis Exercise Into A TeamXp Simulation
 
Crisis team training
Crisis team trainingCrisis team training
Crisis team training
 
Writing effective crisis scenarios
Writing effective crisis scenariosWriting effective crisis scenarios
Writing effective crisis scenarios
 
Scenario-based Learning & Simulation
Scenario-based Learning & SimulationScenario-based Learning & Simulation
Scenario-based Learning & Simulation
 
Learning in the Wild with Transmedia Storytelling
Learning in the Wild with Transmedia StorytellingLearning in the Wild with Transmedia Storytelling
Learning in the Wild with Transmedia Storytelling
 
Connected Museums and Connected Learning
Connected Museums and Connected LearningConnected Museums and Connected Learning
Connected Museums and Connected Learning
 
Transmedia Storytelling for Life-Changing Experiences
Transmedia Storytelling for Life-Changing ExperiencesTransmedia Storytelling for Life-Changing Experiences
Transmedia Storytelling for Life-Changing Experiences
 
How to Design Transformative Experiences
How to Design Transformative ExperiencesHow to Design Transformative Experiences
How to Design Transformative Experiences
 
Business Ethics and Social Responsibility
Business Ethics and Social ResponsibilityBusiness Ethics and Social Responsibility
Business Ethics and Social Responsibility
 
Categorising experiences
Categorising experiencesCategorising experiences
Categorising experiences
 
Creating projects for two-screens
Creating projects for two-screensCreating projects for two-screens
Creating projects for two-screens
 
Transmedia Performance and Pervasive Theatre
Transmedia Performance and Pervasive TheatreTransmedia Performance and Pervasive Theatre
Transmedia Performance and Pervasive Theatre
 
Films and wearable technology
Films and wearable technology Films and wearable technology
Films and wearable technology
 
Transmedia metrics: Towards a new Transmedia Engagement Metrics model
Transmedia metrics: Towards a new Transmedia Engagement Metrics modelTransmedia metrics: Towards a new Transmedia Engagement Metrics model
Transmedia metrics: Towards a new Transmedia Engagement Metrics model
 
Interactive Narrative: From Development through Execution
Interactive Narrative: From Development through ExecutionInteractive Narrative: From Development through Execution
Interactive Narrative: From Development through Execution
 
Transmedia Broadcast: Engagement across Platforms
Transmedia Broadcast: Engagement across PlatformsTransmedia Broadcast: Engagement across Platforms
Transmedia Broadcast: Engagement across Platforms
 
The Storyworld of Things
The Storyworld of ThingsThe Storyworld of Things
The Storyworld of Things
 
City of Conspiracy: How to turn Creative Passion into Revenue
City of Conspiracy: How to turn Creative Passion into Revenue City of Conspiracy: How to turn Creative Passion into Revenue
City of Conspiracy: How to turn Creative Passion into Revenue
 
Transmedia Y Juego de Tronos
Transmedia Y Juego de TronosTransmedia Y Juego de Tronos
Transmedia Y Juego de Tronos
 

Recently uploaded

What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 

Recently uploaded (20)

What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 

Interactive storytelling : Beginning at the end.

  • 1. The Conducttr Conference 2014 Naty Ríos Interactive Storytelling: Beginning at the end @natygoico #cdttr2014
  • 7. Who is Daniel and what is he doing at the Chatsfield? S T A R T E N DHOW? Daniel is working under cover He’s looking to revenge his father’s death 4 guys at the Chatsfield are involved (Call to Action) (Mystery Solved)
  • 9. QUESTS STORY FOR QUEST 1 BREAKDOWN THE STORY STORY FOR QUEST 2 STORY FOR QUEST 3 Story for Sub-quest Story for Sub-quest Story for Sub-quest (ANSWERS TO QUESTS)
  • 10. QUESTS Daniel is working undercover Daniel is a secret millionaire working at The Chatsfield bar under cover. He’s trying to find his father’s killer. His father was killed in 2009 in a hit and run in Madrid. The accident is related to a jewellery robbery committed by a gang who’s currently staying / living at the hotel. The gang is formed by four guys, including the hotel’s manager Matthias. The driver (hit and run) is not one of the guys, but the responsible for the death is Matthias, who told the driver to take the pedestrian route. Father killed– Guys at the hotel involved Matthias is the responsible for the death Story for Sub-quest Story for Sub-quest Story for Sub-quest
  • 11. QUESTS WHO IS DANIEL? WHAT IS HE DOING AT THE HOTEL? WHO’S THE RIGHT TARGET? BREAKDOWN THE STORY QUEST 1 QUEST 2 QUEST 3 WHERE WAS GUY 1? WHERE WAS GUY 2? WHERE WAS GUY 3? WHERE WAS GUY 4?
  • 12. QUEST: WHO IS DANIEL? WHO IS DANIEL HOW? (Call to Action) (Answer) CEO AT SECURITY COMPANY FAKE BAR MANAGER MILLIONAIRE SECURITY COMPANY CEO ? ??
  • 13. QUEST: Who is Daniel? CEO AT SECURITY COMPANY How will the audience learn this? ANSWER
  • 14. QUEST: Who is Daniel? CEO AT SECURITY COMPANY How will the audience learn this? Daniel’s answering machine: “This is Daniel Northman, CEO…” Audience calls Daniel’s mobile Daniel’s mobile CLUE 3 ANSWER
  • 15. QUEST: Who is Daniel? CEO AT SECURITY COMPANY How will the audience learn this? Daniel’s answering machine: “This is Daniel Northman, CEO…” Daniel’s mobile number showed in his company’s website Northcom Security Audience goes to the website. They see Daniel’s mobile number Daniel’s mobile CLUE 2 CLUE 3 ANSWER Audience calls Daniel’s mobile
  • 16. QUEST: Who is Daniel? CEO AT SECURITY COMPANY How will the audience learn this? Daniel’s answering machine: “This is Daniel Northman, CEO…” Daniel’s mobile number showed in his company’s website Northcom Security Audience goes to the website. They see Daniel’s mobile number Daniel’s mobile CLUE 2 CLUE 3 ANSWER Link to Northcom Security website Jessie’s Inbox Audience checks Jessie’s inbox: Email from John Footer with link to Daniel’s company website CLUE 1 Audience calls Daniel’s mobile
  • 17. Northman Security Jessie’s Inbox: An email from Daniel’s employee. Mentions he got a phone number from that girl in Marbella – he was going to text and pretend it was Daniel :) Footer has a link to the website This is “Daniel Northman, CEO of… Just giggles if you call. SMS and pretend you’re Daniel to get juicy gossip about his millionaire lifestyle Tell Jessie that Daniel is CEO and Millionaire Dif rewards for knowing both facts and if you completed the journey (e.g. didn’t cheat!) Jessie’s Inbox Phone number Follow up next week with psychometric test Jessie asks for help: Email me if you want to help me find out who is Daniel! Call to action QUEST: Who is Daniel? User Journey and details
  • 18. DRAMA Matthias GOOD ROMANCE Corrupted man. Ambition, power and money. Tells the driver to take the fatal route. Plans and finances the robbery. Responsible for the murder. Stole the getaway car from another city. Did most of the robbery. Was at the car but didn’t drive. Has a big ego. He’s seeing Ally. Planner. Forger and Hacker. Created fake ID cards. He did it for love. He was supposed to run away with a woman (Francesca). Insider. Initially we don’t know his name. He goes by CheChe. He was intentionally on vacation. Took a flight the day of the crime. He needed the money. BAD Francisco Arnaldo Javier
  • 19. SUB QUEST. What was Javier doing? Javier wasn’t driving. He was meeting a woman. John John sends email to audience with a screen shot of a photo of Javier with two woman. Audience tweets Anita Screen shot of a photo of Javier with two woman in twitter. The date is close to the accident. It shows the woman’s twitter accounts: @anita CLUE 1 Anita reveals Javier and Francesca were a couple, but she hasn’t seen them since that time (2009). Gives Francesca’s email CLUE 2 Anita Audience tweets Francesca Francesca reveals that she was supposed to meet Javier that day to run away together, but instead, she watched him for far and left him waiting. CLUE 3 Francesca How will the audience learn this? ANSWER
  • 20.
  • 21. “ Here then the poem may be said to have had its beginning - at the end where all works of art should begin- ”Edgar Allan Poe

Editor's Notes

  1. With presentation I would like to explain my process of developing an interactive murder mystery story. So I was presented with this challenge: You have this outline of the
  2. Note
  3. This is the big picture
  4. Taking this model, you have 4 important elements
  5. Now I know the
  6. Now I know the
  7. Now I know the