Liz discusses the concept of ‘engagement’ with transmedia narratives and explores how expanding stories over multiple platforms challenges the way film and television studies have constructed the experience of being an audience. She uses examples from experimental and mainstream transmedia narratives to think through how engagement operates as a pan-medium experience.
3. Phase One – Transmedia
Storytelling
Experimental
Brought gaming & social
elements to TV space
Linear & adjunct
Transmedia TV
4. Phase One – Transmedia
Storytelling
Phase Two - Transmedia
distribution
Catch up services & Archives
Supplement & Alternative to
TV set
Proliferation of Screens
Transmedia TV
5. Phase One – Transmedia
Storytelling
Phase Two - Transmedia
distribution
Phase Three - Companion
Apps
Proliferation of Screens
Emphasis on Broadcast
Moment
Layering of Behaviour
Transmedia TV