The survey of 535 CIS families found that nearly half of students do not use the bus service. Private car use both ways accounted for 57% of respondents and was motivated by flexibility, trip length, and time with children. Suggestions to reduce private car use included improving bus flexibility, facilitating carpooling through the school, and restricting private car access near the school.

1. CIS Survey of Traffic Choices Analysis and Recommendations Prepared by Madelaine Steller Chiang December 2010

2. Objective : to better understand the motivations underlying private car transport so that the school may develop a package of targeted measures to improve the traffic situation around CIS. Which Mode of Transport? 535 responses received representing 52% of CIS families * Many of these respondents used public transport Jackson reports 660 2-way bus riders or 46% of student body

3. Survey responses reflect actual bus usage patterns. * Excludes 55 respondents (10%) selecting “other.”

4. Nearly half of the student population do not use the bus service Estimated Private Car Contribution to School Traffic 1 ( Non-bus and OW Bus-Riders ) 1 Contribution to road traffic attributable to the 52% of the student body who do not use the bus both ways 2 10% of respondents sited “other” as their transport choice. It is assumed half use public transport 3 1/3 walk or take public transport from school Segments To From Key Motivations Proposed Solutions Private car w/driver 31% 31% Economics, Flexibility, trip length, time with kids Car Pool Restrictions on private car access Private car 26% 26% Flexibility, trip length, time with kids Car Pool Restrictions on private car access Greater bus flexibility Bus to school 3 0 ~13% Want flexibility for after school More time efficient Greater bus flexibility Single-ride options Bus from school 16% 0 Parents drop kids off on way to work Car pool Other 2 ~ 13% ~ 13% Routing, already have multiple riders

6. Private Car Both Ways : 75% are willing to consider a regular car pool with other CIS families in their area but matching schedules is a big obstacle. N = 115 (only private car both ways respondents)

10. Bus riders : gave above average ratings across all aspects of Jackson Bus services. Very Poor Average Good Excellent Good N = 347, N/A responses omitted