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Demand-Side Supply Chain - For the Fishes!

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Wanted to help the FISH2.0 people out with a Marketing take on their Seafood Supply Chain. Evolution of the modern buyer requires that marketing take a more strategic role on the demand side of the supply chain.

Published in: Marketing
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Demand-Side Supply Chain - For the Fishes!

  1. 1. Demand-Side Supply Chain For the Fishes Even the FISH2.0 folks don’t yet appreciate the role of Modern Marketing in today’s customer centric world. This content is based on the FISH2.0 infographic.
  2. 2. SEAFOOD SUPPLY CHAIN SUMMARY
  3. 3. SEAFOOD SUPPLY CHAIN SUMMARY
  4. 4. SEAFOOD SUPPLY CHAIN SUMMARY
  5. 5. SEAFOOD SUPPLY CHAIN SUMMARY
  6. 6. SEAFOOD SUPPLY CHAIN SUMMARY
  7. 7. SEAFOOD SUPPLY CHAIN SUMMARY
  8. 8. What about Marketing? Maybe Fish2.0 is really Fish1.5.
  9. 9. SEAFOOD SUPPLY CHAIN SUMMARY MARKETING BETWEEN 5 & 6
  10. 10. B2B ENTERPRISE B2B MID-MARKET B2C SEAFOOD SUPPLY CHAIN SUMMARY MARKETING BETWEEN 5 & 6
  11. 11. B2B ENTERPRISE B2B MID-MARKET B2C MARKETING SEAFOOD SUPPLY CHAIN SUMMARY BETWEEN 5 & 6 B2C4U.com
  12. 12. B2B ENTERPRISE B2B MID-MARKET Business Objectives? Marketing Contribution to revenue? ROI on marketing investments? Marketing Contribution to revenue? Net-new business vs. existing customers? Healthy, predictable pipeline? SEAFOOD SUPPLY CHAIN SUMMARY 4U.com B2C MARKETING BETWEEN 5 & 6
  13. 13. B2B ENTERPRISE B2B MID-MARKET Business Objectives? Marketing Contribution to revenue? ROI on marketing investments? Marketing Contribution to revenue? Net-new business vs. existing customers? Healthy, predictable pipeline? SEAFOOD SUPPLY CHAIN SUMMARY 4U.com B2C Buyers are: Emotional Under Pressure Evolving Informed MARKETING BETWEEN 5 & 6
  14. 14. Evolution of the modern buyer requires much stronger marketing contribution.
  15. 15. Are you still operating a legacy demand process?
  16. 16. How is it impacting your bottom line?
  17. 17. TracyThayne.com

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