Wanted to help the FISH2.0 people out with a Marketing take on their Seafood Supply Chain. Evolution of the modern buyer requires that marketing take a more strategic role on the demand side of the supply chain.

1. Demand-Side Supply Chain
For the Fishes
Even the FISH2.0 folks don’t yet appreciate the role of
Modern Marketing in today’s customer centric world.
This content is based on the FISH2.0 infographic.

2. SEAFOOD SUPPLY CHAIN SUMMARY

3. SEAFOOD SUPPLY CHAIN SUMMARY

4. SEAFOOD SUPPLY CHAIN SUMMARY

5. SEAFOOD SUPPLY CHAIN SUMMARY

6. SEAFOOD SUPPLY CHAIN SUMMARY

7. SEAFOOD SUPPLY CHAIN SUMMARY

8. What about Marketing? Maybe
Fish2.0 is really Fish1.5.

9. SEAFOOD SUPPLY CHAIN SUMMARY
MARKETING
BETWEEN 5 & 6

10. B2B
ENTERPRISE
B2B
MID-MARKET
B2C
SEAFOOD SUPPLY CHAIN SUMMARY
MARKETING
BETWEEN 5 & 6

11. B2B
ENTERPRISE
B2B
MID-MARKET
B2C
MARKETING
SEAFOOD SUPPLY CHAIN SUMMARY
BETWEEN 5 & 6
B2C4U.com

12. B2B
ENTERPRISE
B2B
MID-MARKET
Business Objectives?
Marketing Contribution to revenue?
ROI on marketing investments?
Marketing Contribution to revenue?
Net-new business vs. existing customers?
Healthy, predictable pipeline?
SEAFOOD SUPPLY CHAIN SUMMARY
4U.com B2C
MARKETING
BETWEEN 5 & 6

13. B2B
ENTERPRISE
B2B
MID-MARKET
Business Objectives?
Marketing Contribution to revenue?
ROI on marketing investments?
Marketing Contribution to revenue?
Net-new business vs. existing customers?
Healthy, predictable pipeline?
SEAFOOD SUPPLY CHAIN SUMMARY
4U.com B2C
Buyers are:
Emotional
Under Pressure
Evolving
Informed
MARKETING
BETWEEN 5 & 6

14. Evolution of the modern buyer requires
much stronger marketing contribution.

15. Are you still operating a legacy
demand process?

16. How is it impacting your bottom line?

17. TracyThayne.com