The document discusses the importance of branding and provides steps for developing an effective brand strategy. It emphasizes that branding helps audiences recognize and remember products, makes it easier for consumers to choose, and allows companies to charge more for branded goods. The simple steps outlined include defining the business framework, target market, value proposition, product, and developing an integrated marketing plan. Digital strategies like ads, social media, content marketing, email marketing and website management can strengthen brands when combined with customer relationship and loyalty programs. Examples are given of companies that have successful digital branding.

1. Brand Strategy trough Digital
Jakarta, 27 August 2015

2. Why You Need Branding?
• Audience aware and
remember your products
• It’s easier for consumer to
choose and decide
• It make you different from
other product
• Consumer will pay more
for branded products

3. Brand Strategy
Brand
Strategy
Customer
Service
Value
Proposition
Price
Product
Benefit
Strong
Impressions
Source: http://slidemodel.com/templates/brand-strategy-diagram-template-powerpoint/

4. Simple Step Build Your Brand
• Define your business framework
• Define your target market
• Define your value proposition
• Understand your product
• Create your brand graphic and message
• Develop an integrated marketing plan
Source: http://www.serverbeach.com/resources/6-Practical-Steps-To-Branding-Your-Business

5. Template Marketing Persona

6. Example of Marketing Persona

7. Digital Strategy
Source: Buku “WWW.HM Defining Your Digital Strategy”

8. Branding di Digital
Outbond
• Ads
• Social Media
• Content
Marketing
Inbound
• Email
Marketing
• Social Media
• Website
CRM
• Database
Management
• Program
Loyalitas
Konsumen
Source: Buku “WWW.HM Defining Your Digital Strategy”

9. Traveloka

10. Hijup.com

11. Go-Jek Indonesia

12. The Cambridge Satchel Bag

13. BCA Electro Run 2015

14. The Goods Dept Store

15. Tuhu Nugraha Dewanto
COO Upnormals PingFans
Book Writer “WWW.HM Defining Your Digital Strategy”
Twitter: @Tuhunugraha
E-mail: tuhu.nugraha@gmail.com
LinkedIn: www.linkedin.com/in/tuhunugraha
Group: https://www.facebook.com/groups/DefiningYourDigitalStrategy/
(Discussion and curated content about digital strategy)