6. Know Your Content
“Web content is the textual, visual or aural content
that is encountered as part of the user experience
on websites. It may include, among other things:
text, images, sounds, videos and animations.”
source: http://plw.me/16IzzT3
10. What Search Engines see
as Authoritative Content
Cites Trusted
Sources
Offers in Depth
Analysis
Published on
Trusted Domain
Sources
Original Views
Brand Domain
Citations are
Positive
Balanced
Prospective
Author Found
on Trusted Sites
Google’s 23 Points of a Quality Site
Provides
Published on a
Cited by Trusted
http://plw.me/Wmo1R7
11. What Search Engines see
as Reputable Content
Not Riddled
with Errors
Stays Focused
and On Topic
Is Fresh
Content
Not Duplicate
Content
Is Reader
Driven
Bounce Rate is
Low
Has Social
Buzz
Ads Are Not
Distractive
A Real
Business
15. Key Take Aways
CONVERSATION IS KING
IN THE SEARCH
ENGINES
CONTENT IS NOT JUST
TEXT, BUT ANTHING
THAT ENGAGES
ENGAGEMENT CANNOT
HAPPEN WITHOUT
DISTRIBUTION
AUTHORITY &
REPUTATION EQUALS
QUALITY