Based on a career in interaction design of over 30 years, this talk describes how the discipline of user experience design has developed over that time. It also explores some of the potential pathways that practitioners might follow in the next phase beyond “Peak Web” UX design. This will be presented through the lens of creative leadership in a large-scale interdisciplinary team at the world’s biggest public service media organisation.
23. 1960s
1970s
1980s
1990s
2000s
Participatory Design in Scandinavia (Volvo, et al)
User requirements based software development
Graphical User Interfaces & Interaction Design
Lean Process Design & Human Centred Design
Design Thinking & Agile Software Development
Action Research as the core philosophy
113. Explore design pattern diversity
look to alternative platform development tactics than “dark patterns”
Promote digital wellbeing
Help audiences make intentional media choices in their lives
Fulfil BBC public service promises
Trust, Universality, Accessibility, Diversity, Citizenry
118. How might we know better whats going on in our
digitally mediated brain and body..?
How might we know where the line sits between
“good” healthy” and “bad” unhealthy experiences..?
How might we make functional healthy
alternatives..?
Jane Murison
130. A “FUNNEL” MODEL..?
Source: Steven C. Wheelwright and Kim B. Clark Revolutionising Product Development: Quantum Leaps in Speed, Efficiency, and Quality, Free Press 1992
131. A More Realistic Model
Source: Steven C. Wheelwright and Kim B. Clark Revolutionising Product Development: Quantum Leaps in Speed, Efficiency, and Quality, Free Press 1992
132. Obeng’s Innovation Typology
well understood goals
well
understood
enablers
poorly understood goals
poorly
understood
enablers
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