Martin Eriksson — You Are All Product Managers (Turing Fest 2018)
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In order to build products people love in today’s fast-moving world we need to be experts on everything from design to engineering to machine learning. Since no one person can have all those skills it’s critical that we stop worrying about titles and build cross-functional teams who combine all this knowledge and experience with the autonomy to execute. In this talk Martin will show the benefits of thinking cross-functionally and how to set up teams for success this way.
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Martin Eriksson — You Are All Product Managers (Turing Fest 2018)
- 1. BUILDING BETTER PRODUCTS BY BUILDING BETTER TEAMS #TURINGFEST @BFGMARTIN
- 2. Software is eating the world“ ”MARC ANDREESEN 2011 @BFGMARTIN
- 6. 2011 1. Exxon Mobil 2. Microsoft 3. IBM 4. Chevron 5. Walmart 2018 1. Apple 2. Alphabet 3. Amazon 4. Microsoft 5. Facebook S&P500BY MARKET CAP @BFGMARTIN
- 7. Software is eating the world“ ”MARC ANDREESEN 2011 programming @BFGMARTIN 2017
- 8. THE RATE OF CHANGE YOU EXPERIENCE TODAY IS THE SLOWEST IT WILL EVER BE @BFGMARTIN
- 9. @BFGMARTIN
- 10. @BFGMARTIN
- 11. 1997 @BFGMARTIN
- 15. @BFGMARTIN HOW DO WE KEEP UP?
- 16. @BFGMARTIN HOW DO WE BUILD BETTER PRODUCTS?
- 17. OUR INTERFACE TO THE WORLD IS CHANGING @BFGMARTIN
- 18. @BFGMARTIN
- 19. @BFGMARTIN “all of the technology required to transform industries through software finally works and can be widely delivered at global scale.” MARC ANDREESEN 2011
- 20. HOW WE INTERACT WITH TECHNOLOGY IS CHANGING @BFGMARTIN
- 21. @BFGMARTIN HOW WE INTERACT WITH EACH OTHER IS CHANGING
- 22. @BFGMARTIN HOW WE INTERACT WITH BUSINESSES IS CHANGING
- 23. @BFGMARTIN TECHNOLOGY + BUSINESS + DESIGN NEW INTERFACE TO THE WORLD
- 24. WE ARE BUILDING THAT NEW INTERFACE @BFGMARTIN
- 27. WHO OWNS THE USER? WHO CARES? @BFGMARTIN
- 28. WE ALL OWN THE PRODUCT @BFGMARTIN
- 30. THIS REQUIRES A NEW WAY OF WORKING @BFGMARTIN
- 42. DIVERSE @BFGMARTIN DIVERSE TEAMS ARE BETTER AT SOLVING PROBLEMS SCIENTIFIC AMERICAN, UNIVERSITY OF MICHIGAN, NORTHWESTERN UNIVERSITY, and many more
- 44. DIVERSE @BFGMARTIN DIVERSE COMPANIES ARE 35% MORE LIKELY TO OUTPERFORM MCKINSEY, 2018
- 45. PRODUCT IS A TEAM SPORT @BFGMARTIN
- 52. @BFGMARTIN
- 54. @BFGMARTIN IMAGINE MAKING A BUSINESS CASE FOR THE RESEARCH YOU NEED FOR A BUSINESS CASE
- 56. @BFGMARTIN
- 57. @BFGMARTIN
- 58. @BFGMARTIN YOUR TEAM IS SMARTER THAN YOU
- 59. @BFGMARTIN YOUR TEAM IS MORE INFORMED THAN YOU
- 60. @BFGMARTIN YOUR TEAM IS CLOSER TO THE PROBLEM THAN YOU
- 61. @BFGMARTIN YOUR TEAM IS CLOSER TO THE CUSTOMER THAN YOU
- 62. @BFGMARTIN WHY ARE YOU TELLING THEM WHAT TO DO?
- 63. @BFGMARTIN INSTEAD: EMPOWER YOUR TEAMS. EMBRACE AUTONOMY.
- 73. “IF YOU’RE ONLY USING YOUR ENGINEERS TO CODE, YOU’RE ONLY GETTING HALF THEIR VALUE ” @BFGMARTIN MARTY CAGAN
- 74. @BFGMARTIN
- 75. @BFGMARTIN
- 77. @BFGMARTIN
- 78. @BFGMARTIN
- 79. @BFGMARTIN
- 80. @BFGMARTIN “THAT’S ONE OF THE THINGS THAT I AM ABSURDLY EXCITED ABOUT. WE CAN HAVE INDUSTRIAL DESIGNERS SAT NEXT TO A FONT DESIGNER, A SOUND DESIGNER, A MOTION GRAPHICS EXPERT, A COLOUR DESIGNER, A SOFT MATERIALS EXPERT, ETC” JONY IVE
- 81. @BFGMARTIN DESIGN YOUR SPACE YOUR SPACE DESIGNS YOUR PROCESS
- 83. @BFGMARTIN
- 84. @BFGMARTIN
- 85. @BFGMARTIN
- 86. BRINGING IT ALL TOGETHER #TURINGFEST @BFGMARTIN
- 87. 1. ASSEMBLE YOUR TEAM DIVERSE, CROSS-FUNCTIONAL, CO-LOCATED 2. SET THEM UP FOR SUCCESS PSYCHOLOGICAL SAFETY, AUTONOMY, PURPOSE 3. PICK THE RIGHT PROCESS BALANCE DISCOVERY VS DELIVERY @BFGMARTIN LEADERS
- 88. @BFGMARTIN AS MANAGERS OUR JOB IS TO GET OUT OF THE WAY
- 89. 1. START SMALL, SHOW DON’T TELL CHANGE HOW YOU WORK BEFORE YOU CHANGE THE COMPANY 2. PULL IN OTHER TEAM MEMBERS PULL IN COUNTERPARTS AND THEY WILL RETURN THE FAVOUR 3. ALIGN YOUR GOALS PUSH FOR ALIGNMENT WITH CUSTOMERS @BFGMARTIN TEAM MEMBERS
- 90. @BFGMARTIN AS PART OF A TEAM OUR JOB IS TO GET IN THE WAY
- 93. WE ALL OWN THE PRODUCT @BFGMARTIN
- 95. SOFTWARE IS EATING THE WORLD @BFGMARTIN WE’RE WRITING THE MENU
- 96. THANK YOU! FOLLOW ME ON @BFGMARTIN GET THE BOOK AT PRODUCTLEADERSHIPBOOK.COM READ MORE AT MINDTHEPRODUCT.COM “If you build products, you need this book.” DES TRAYNOR, CO-FOUNDER of INTERCOM “invaluable for leveling up your execution” RYAN FREITAS, FACEBOOK “the leadership guide I never had" KEN NORTON, GOOGLE VENTURES