When we talk about product market fit, we typically think of the initial stage of a startup - when we test solutions starting from a technology to find a market or from a market to design a product. And then, if we are lucky, it's done and we can focus on scaling, right? But markets change, new ones appear and as we try to adapt, while growing initial success, we often end up with bloated products or do dangerous pivots. And the growth actually slows down. Here’s a few ideas how to avoid this, based on some good experiences and a couple of bad ones.

1. Continuous Search for
Product Market Fit
Milos Lalic
Head of Product @ Typeform

3. Market
Product

4. ?Startup journey
Searching for the hockey stick

5. Competition
Market
changes
Internal
problems
Key challenges
Beyond initial success

7. Every business has only
two basic functions:
marketing and innovation
Peter Drucker
growth

8. Innovation
Find product-market fit
Growth
Scale to more customers

9. The value map
Focus on the inner circles

10. “Great engagement with form respondent”
“Simple point and click form
creation and analysis”
“Marketers can grow their business by
being personal with every customer”
The value map
Focus on the inner circles

12. Symptom of bloating
Too much investment in outer layers

13. Symptom of bloating
Too much investment in outer layers

14. Strategy 1
New Product based on same USP

15. Strategy 1
New Product based on same USP

16. Strategy 2
Become a Platform

17. Strategy 2
Become a Platform

18. Strategy 3
Build new USPs

19. Strategy 3
Build new USPs

20. Strategy 4
Buy & Outsource

21. How did we (not) get here?

22. How did we get here?
Because we can

23. How did we get here?
Because we can 2

24. How did we get here?
It sounds expensive

25. How did we get here?
We prefer comfort of the known

26. Let’s not build apps that do everything.
Milos Lalic
@MilosLalic
“There’s an app for anything.”