I don’t actually remember the last time I had a week in the office where something new didn’t happen within the paid media space and unless you live and breathe it, there will certainly be updates that you’ll miss. In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.

1. SamJaneNoble
Blink and You’ll Miss It
The ever changing landscape of Paid
Media
S A M A N T H A N O B L E
# T U R I N G F E S T

2. SAMANTHA NOBLE
FOUNDER
BIDDABLE MOMENTS
@SamJaneNoble

3. Fast paced

4. 70 slides

5. Actionable

6. 39 strategies

7. Current

8. 2017 - 2018

9. Paid Media Outlook

10. Google’s Annual Revenue

11. Facebook’s Annual Revenue

12. Bing Ads Annual Revenue

13. Projected Ad Spend Increases for 2018

14. Decision Making Process

15. The Marketing Funnel

16. Filling the Audience Buckets

17. Hitting each stage of the funnel is
key to success and growth

18. Awareness

19. Instagram Stories Ads

20. Pinterest Promoted Pins

21. Pinterest Promoted Videos

22. Facebook Ads for Marketplace

23. Outstream Video Ads on Video Partners

24. Click-to-Play Video Ads on Google Play

25. Similar Audiences for Universal App Campaigns

26. Google Showcase Shopping Ads

27. Shopping Actions on the Google Assistant with Voice

28. Hotel Deals in the Google Knowledge Panel

29. Knowledge Panel Ads

30. Shopping Carousel on Google Images

31. Apple Search Ads with Demographics Targeting

32. Consideration

33. Local Catalog Ads on Display

34. Responsive Search Ads

35. Messenger Ads for Brand Engagement

36. Bing Intent Ads to show ads on MSN and Outlook
Northwind Traders Official Site
Ad . www. northwindtraders.com
183400+ followers on Twitter
Explore our huge selection of SUVs & our Crossover lineup.Find a Dealer Search Dealer Inventory
Build and Price View Current Incentives
MSN - Homepage MSN – In article
Outlook - Inbox

37. Click to Facebook Messenger Ads
Engage &
Entice
Provide a
Discount

38. Preference

39. Affiliate Location Extensions on YouTube Ads

40. Google Local Search Map Ads

41. Google Hotel Ads

42. TruView for Google Shopping

43. Shopping Price Benchmarks

44. Purchase

45. Shoppable Ads on Instagram

46. Google Local Campaigns

47. Integration with Google Optimize & Google AdWords

48. Compare Prices Extensions

49. Goal Optimised Shopping Campaigns

50. Linkedin Carousel Ads

51. Google Merchant Center Import into Bing Tool

52. Facebook Messenger Ads to Push Quick Purchases

53. Amazon Shopping Ads

54. Inventory search from Google Knowledge Panel

55. Custom Intent Audiences with TruView for Action

56. Store Sales Optimisation on Facebook

57. Loyalty

58. Facebook Customer Match Segmented by Month

59. Google Shopping Actions with 1-click Reordering
OK Google, re-order Clinique face
cream
Got it, ordering Clinique face
cream

60. Facebook Custom Audiences for Offline Conversions

61. Facebook Messenger Ads to Communicate Post Sale

62. Final Words

63. It takes 6 to 8 touchpoints to
generate a sale

64. Use an attribution model that
allocates success to all clicks,
not just the last click

65. Don’t expect awareness
campaigns to drive direct
performance

66. Be patient and don’t panic

67. Focusing on all the funnel will
get results

68. SamJaneNoble
Thank you for
listening.
# T U R I N G F E S T
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