1. YOUR FANS…DIALED IN. YOUR BRAND…CRANKED UP.

2. THE INDUSTRY IS EVOLVING
TurnUp the Creativity
An artist’s bread and butter has typically been in
concert ticket sales as labels have traditionally
reaped the disproportionate benefit of music sales.
The internet, social media marketing and online
music communities have shifted consumer
preferences taking a major bite out of music sales,
but opening a whole world of possibilities for
artists (both with label representation and without)
to generate revenue.
Beyoncé, a TurnUp Group artist, broke iTunes
records with her secret, visual album release in
December 2013 selling 617,000 downloads in three
days.
Her out-of-the-box thinking changed the game and
proved the rules of the industry no longer apply.

3. WHO WE ARE
In an industry where the rulebook has been thrown out the
window, it pays to have a firm experienced in blazing new trails.
The TurnUp Group is a boutique
agency comprised of creative, hardworking, music-lovers pouring their
passion and expertise into the fan
experience. Through full-service
Brand Management, Fan
Enhancement Programs and
Merchandising Services, we
generate streams of revenue for client
artists while satisfying their fans with
unique, buzz-worthy experiences.
!
No tour is hiccup-free, but the show
must go on. We are proven problem
solvers having managed pre-sale,
ticketing and VIP complications for
major artists. With our hands-on
approach, we always do what it
takes to get the job done.
!
TurnUp Group artists and their
management can focus on the music
and performances and leave the
nitty-gritty, behind-the-scenes stuff
to us.

4. WHAT WE DO
We TurnUP the connection and feed the bottom line.
At the TurnUp Group, we create new
revenue streams for growing artists and
brands through the creation and
management of online ticketing, fan club
sites, online stores, merchandising, VIP
programs and other customized web
services.
!
For the established artist, we’re skilled at
increasing tour and merchandising revenue
while turning up the dial on their brand and
satisfying their hungry fan base with
exclusive opportunities, merchandise and
artist news.
!
In 2013, we sold over 13,000 VIP packages
for these touring TurnUp Group artists:
Beyonce, Styx, Lindsey Stirling, and Andy
Allo
!
• Lindsey Stirling’s VIP revenue
increased 450% from 2012 to 2013 after
partnering with TurnUp.
• Hooey Brand sales increased 260%
from 2012 to 2013
We monetize fans’ desires and strengthen brands.

5. FEATURED CLIENTS
A few of the artists and brands who we TurnUp

6. SERVICES MENU
We strengthen the fan/artist bond through:
ONLINE TICKETING
VIP EXPERIENCES
ONLINE STORES
MERCHANDISING
WEB SERVICES
FAN CLUBS

7. ONLINE TICKETING
Touring artists and venues TurnUp TICKET SALES with our
customizable online ticketing system.
Super-Fans Come First
TurnUp Group creates a convenient way for fans to purchase
show tickets prior to public sales.
!
Online Ticketing System
Our system allows for password-protected pre-sales and
select-a-seat reserved seating options. We provide will-call,
e-ticket and snail mail delivery options.
!
Complete Customization
Ticketing site is custom-skinned to match client’s website
and branding with space for banner ads to further promote
the tour, online merch store, artist charity/cause, etc.

8. VIP EXPERIENCES
It’s time to TurnUp the EXPERIENCE.
We created VIP experiences in 155 cities in 25
countries on 5 continents in 2013.
We customize VIP Programs themed for the artist’s tour,
generating revenue while strengthening the fan/artist bond.
TurnUp Group creates added-value to tickets sales through
Sound Check access, artist meet and greets, VIP early entry,
exclusive VIP merch and custom super-fan experiences.
Customization
VIP packages can be customized for each city on the tour
based on venue, ticket prices and fan demand.
!

9. ONLINE STORES
TurnUp your BRAND. We create custom online stores to showcase
and sell your merchandise so you can focus on your core business.
Full Service Store Management
TurnUp Group manages every detail of your online store:
store design, product design and creation, inventory
management, storage, promotions, customer service,
domestic and international order fulfillment.
!
Marketing Push
TurnUp Group will work closely with your team to
improve sales via email marketing, social media,
promotions, pre-sales and sale specials.

10. MERCHANDISING
Our expertise will TurnUp your SALES.
Design and Production
We provide full-service merchandising management
services on the road as well as in the artist’s online store.
We know what’s hot and which products move. We work
with our client’s existing artwork and help create new
designs. Our clients have full approval rights and maintain
sole ownership of all Trademarks and artwork created on
artist’s behalf by TurnUp Group. All product purchases and
quantities are pre-approved by clients.
!
Tour / Travel
We can provide a representative on the road or work with
client’s existing road crew for the duration of a tour to
market and sell artist merchandise. We handle financial
reporting, inventory, and sales tax.

11. WEB SERVICES
TurnUp the PRESENCE. Perception is reality and the internet is one big
playground of opportunity. Let us help up your game.
Web Design and Development
Our technical team is skilled at building sleek, user-friendly
websites from scratch, improving existing sites and/or
managing ongoing site modifications.
!
Email Marketing
This is an add-on service for current TurnUp Group clients
looking to increase touch points and stay top-of-mind with
their consumer base.
!
Social Media Management
Social activity and reputation management are imperative
to fan-centric brands. We’ll tell your story in real time and
nurture your brand’s relationship with fans and followers.

12. FAN CLUBS
TurnUp the CONNECTION. Super-fan portals generate traffic,
conversation, buzz and ultimately… REVENUE.
Unique Content and Perks
Super-fans enjoy early ticketing opportunities, exclusive
contests, merchandise discounts, early announcements,
exclusive content and message boards. Our fan club sites
are password protected adding a level of exclusivity and
value to super-fans.
!
Customization
Fan club sites can be skinned to mimic or complement the
artist’s official site and branding. We produce paid and free
fan community sites.

13. LET US TURNUP YOUR BRAND
TurnUp Group, LLC :: Austin, TX USA :: Live Music Capital of the World
Give Us a Shout
Drop Us a Line
!
!
888.647.4942 (main)
TICKETING & VIP
jennette@turnupgroup.com
512.861.2923 (local)
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512.861.2925 (fax)
betsy@turnupgroup.com
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ONLINE STORES & MERCHANDISING
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WEB SERVICES & FAN CLUBS
mike@turnupgroup.com
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