A BLOGGER IN THEIR MIDSTSection 1 ; Group 2FT 12113 Anuja DashFT 12102 Abhay BohraFT 12189 Pramod RavishankarFT 12127 Harendra SinghFT 12168 Tushar AroraFT 12104 Abhilash Mohapatra
OBJECTIVES What action should be possible for Will Somerset? What should Lancaster Webb do to avoid similar situations?
CASE Lancaster-Webbs surgical gloves are losing the shelf space An employee is doing online endorsements on her blog as “Glove Girl” In her enthusiasm, she has used her knowledge, leaked confidential information and breeched the privacy of contract. She has caused others to mistakenly believe that she represents the company Lancaster-Webb by identifying herself as it’s employee She keeps posting personal tit-bits also which made people to recognize her personally. This keep bringing the readers back to her blog. Lancaster-Webb took long time to discover that this blog is affecting their sales, marketing and image.
WHAT ACTION SHOULD BE POSSIBLE FORWILL SOMERSET? He cannot fire “Glove girl” as she clearly doesn’t have any intentions of harming the company and creating a bad name for them. She just writes what she feels about the company and its product. Will can use the skills that Glove-Girl possesses and her abilities into the companies own good. Will can sit down with her and discuss and let her know his side of view and then the two of them can come to a positive solution for the companies own good. Glove-Girl makes an excellent marketing person and has abilities in the advertising sector as well. She had made the name of the company bigger and stronger. Glove-Girl in a way was promoting the company. Her thoughts and ideas and style of writing are what made people attracted to the blog and drag the attention of everyone. Glove-girl was probably making a better job than the people that should be focusing on advertising and promotion that worked for the company
WHAT SHOULD LANCASTER WEBB DO TOAVOID SIMILAR SITUATIONS? He should use the Glove Girl example to develop a policy around personal websites or weblogs that mention the company or associate an employees work on their own site with the business of their employer. Create mechanisms for employees to engage fully in the mission of the company. Some people are just dying to make bigger contributions. A group blog, where each of them can post, read, and comment as it serves us and the group, nurtures relationships. Group blogging may be the safety net and keeps check. Bring the marketing department together with the company bloggers.