The Job Board Report 2009 is a free guide book to assist HR practitioners, recruiters and employers to better navigate the Australian job board landscape.

1. JOB BOARD REPORT 2009
The definitive guide to the best online destinations and
recruitment technology for finding
talent in Australia

2. INTRODUCTION
For the past decade and half, job boards have connected
employers and job seekers in Australia. Today, they continue to
play a critical role in the employment process. Recruitment
technology providers are also growing as the critical task of
talent attraction, acquisition and management becomes
increasingly complex.
We are confident that job boards and recruitment technology
providers will continue to evolve and play an important role in
the days ahead.
Our aim at Destination Talent is to highlight the breadth and
variety of talent solutions providers in Australia. We are pleased
to bring out the first ‘Australian Job Board Report 2009’, a
directory and guidebook on the job board and recruitment
technology landscape in Australia. We are confident that you
will find it a useful resource.
We are grateful to our sponsors: SixFigures, nt3,
ResourceWare, Recruit.net and JobAdder for their support in
bringing out this report.
Regards
Phillip Tusing
Destination Talent
Sydney, March, 2009
2

3. TABLE OF CONTENTS
The Australian Job Board Landscape ‐ p4 Job posting Services ‐ p27
Why use job board s ? ‐ p8 Recruitment Technology Directory ‐ p28
Getting the best out of Job board ‐ p9 Talent Talk – p31
What to monitor in a job board ‐ p11 Using Niche Job Boards effectively ‐ p32
Top ten trends in job boards ‐ p12 The case for Resume Databases ‐ p35
Types of job boards in Australia ‐ p13 Emergence of Vertical Job Search Engines ‐ p38
Recruitment technology in Australia ‐ p24 Job posting services in Australia ‐ p41
Navigating the e‐recruitment Jungle ‐ p26
JOB BOARD DIRECTOR Y
Engineering & Mining ‐ p20
Generalist ‐ p15
Expat ‐ p20
Aggregators /vertical Search ‐ p16
Arts & Entertainment ‐ p20
Technology ‐ p16
New Media ‐ p20
Transport & logistics ‐ p16
Marketing & Communications ‐ p20
Executive ‐ p17
Fashion & Retail ‐ p20
Mature /Senior ‐ p17
Blue Collared & Trades ‐ p21
Teen/Junior ‐ p17
Hospitality ‐ p21
Women ‐ p17
HR & Recruitment ‐ p21
Teacher/University ‐ p18
Science & Environment ‐ p22
Graduates ‐ p18
Freelancing ‐ p22
Accounting & Finance ‐ p18
Referrals & Networking ‐ p22
Legal ‐ p18
Part‐Time Work ‐ p22
Agriculture ‐ p19
Call Centre & Administration ‐ p22
Childcare ‐ p19
Regional ‐ p22
Sports & Fitness ‐ p19
Classifieds /Free Job Boards ‐ p23
Healthcare ‐ p19
CV Database ‐ p23
Architecture & Design ‐ p19
3

4. AUSTRALIAN JOB BOARD LANDSCAPE
F With off-the-shelf software and most activities, including job
rom humble beginnings in the
free job board technology readily seeking, has migrated to online
mid-nineties, job boards have
available, starting a job board has platforms. And job boards have
grown to become an integral part
never been easier. On the flip side, been the major beneficiaries of this
of the employment process, and
running a job board successfully shift.
an important yardstick to gauge
proves more difficult. For every
the state of the economy.
new job board that opens, another Competitive landscape
closes. However, the trend does
Explosion of job boards Competition among job board
not seem to be a deterrent, as new
Today, hundreds of Internet sites, operators is fierce. Accounting for
players continue to spring up. The
where job-seekers congregate to roughly 80% of the market share,
number of job boards in Australia
find new career opportunities and the big generalist players continue
has never been as high as it is
employers hope to find their future to hold sway over the landscape.
currently, indicating an almost
staff, exist. The International At the top, a triangular boxing
“golden age” for the industry.
Association of Employment Web match is played out by a listed
Sites (IAEWS) pegged the number company and entities owned by
Industry size
of job boards in operation at more large media conglomerates.
than 40,000 worldwide. Even Acquisitions, alliances and
In 2007 the job board market
accounted for 47% of the AU$3961
though the exact number of job marketing have formed parts of the
boards is impossible to measure, strategy to win a larger market
million* spent in online classifieds
the numbers are staggering by any share. Partners, technology and
advertising. Much of the growth in
measure, an indication of how job expertise are regularly imported
online classifieds has come at the
boards have come to be an from overseas in an effort to gain a
expense of print media. The shift
integral part of the employment competitive advantage. Turf war is
of advertising dollars to online
process. fought mainly on price, traffic,
platforms now seems permanent,
brand name and service.
with online spending rising to
AU$439 million2 in 2008, while
We estimate that there are close to
200 job boards in Australia (we The likely market scenario is that
print media spends continued to
listed 160 in our directory). If the 90% of job boards scramble for
decline.
definition of a job board is 20% of the revenue pie. With
expanded to include online many of them barely registering
A country with a workforce of 10
destinations which list employment noise at the national level, the vast
million is expected to consume $2
billion3 worth of online advertising
opportunities, the number is likely majority of job boards in Australia
to increases five-fold. (See note: are run by small and niche players.
in 2009. The ubiquity of the
definition of job boards) While the big players dominate the
Internet in our lives means that
1. Frost & Sullivan, Australia Online Classifieds Advertising Market 2007-2011
2&3. IAB Australia's Online Advertising Expenditure Report (OAER), Quarter ended December 2008.
4

5. “ In spite of the existence of alternatives,
job board continues to offer a cost-
effective solution, and remains a highly
preferred channel to reach
out to talent ”
referrals6. Employers and
space, nimble and well run niche process. Adopted early by white
players with a sharp focus on collared workers, usage has recruiters alike increasingly use
audience and advertisers are spread to all professional groups job boards to supplement their
thriving. and diverse demographic groups, employment brand, drive traffic to
including those who shunned job own career sites and augment
boards initially. 24%of CEOs3
It also appears that the growth of their talent pool.
one player is not at the expense secured their jobs through job
of another. Success of new boards. Weaknesses
players increases the industry’s For all their popularity, job boards
revenue pie, rather than eating The vast majority of employers, have limitations. Job boards’
68.63%4 in the Asia-Pacific
into the market share of existing jurisdiction lies with those who
players. The job board market is region, use job boards to source visit them, and are basically a tool
predicted to reach $504.5 million candidates, making it the top to reach active job seekers. In
by 20111 . ranking sourcing tool in the other words, they are limited by
region. the demographics they reach,
Diversity and their influence does not
Initially seen as a threat by extend to passive job seekers.
The Australian job board tapestry
professional recruiters, job boards
is rich and colourful. Every
have become a necessary tool Victims of their own success, job
conceivable niche – geographic,
when sourcing candidates. As a boards are also plagued with the
regional, professional, job type
group, recruiters are frequent problem of “resume overload”. By
and industry sector – is
users of job boards. By 2008, eliminating barriers for job
represented by one or more job
72%5 of recruiters in Australia had seekers, they have made the job
board. There are job boards
used job boards to source application process fast and easy.
regularly listing tens of thousands
candidates. As a result employers are often
of jobs each day, and job boards
inundated with applications, many
that list only a handful of jobs. In
Effective channel of them irrelevant to the job
fact, job boards exist to cover
advertised.
every conceivable target One of the main reasons for the
demographic – mature workers, longevity of the industry, and the
Job boards inherently are tools
mainstream workers, part-time mushrooming of new job boards,
built for employers and recruiters,
workers, teenagers and working is the simple fact that they work.
rather than serving the immediate
mums. Essentially a traffic reseller game,
needs of job seekers. Often
job boards provides a steady
ridiculed for not paying attention
stream of job seeker traffic to
Universal usage
to the end user’s experience, job
those seeking them, at an
Job board usage is now virtually
boards are less kind to the needs
attractive price-point that most
universal. In a space of a decade,
of job seekers. Anecdotal
alternatives can’t offer.
job boards have been embraced
evidence suggests that most job
by both job seekers and
seekers do not get their jobs from
Employers rated job boards as
employers alike.
88%2 of Australians use job job boards in spite of the high
the second most effective source
for hiring new staff behind direct
boards during their job search
1. Frost & Sullivan, Australia Online Classifieds Advertising Market 2007-2011
2. Hudson 20:20 Series, Candidate Buying Behaviour
3. Executive Job Board Survey, Harvey Nash June 2008
4. Vedior Asia-Pacific Employment Trends 2008
5. RCSA survey round 27
6. CareerXroads, Source of Hires 2008
5

6. popular blogs have spawned
usage. The bread is buttered years, each piece of new
their own job boards, and large
entirely on the employers’ side. technology finds its way into job
online forums maintain job
boards - RSS feeds, Job
listings rivaling traditional job
matching technology, VIDEO,
Maximising investments
boards. Content rich
SMS, MMS, artificial
As job boards become part of
destinations (including online
intelligence, XML feeds, HRXML
the talent acquisition furniture,
version of print publications)
etc. The need to fend off
the focus has shifted to getting
have also jumped on the job
competitors and stay ahead of
the most value out of the
board wagon. Where a
customers, together with the fast
investments.
community thrives, it is likely
-changing nature of technology
that a job board exists too.
and attempts to keep up with the
Tools and services to manage
demands of job seekers, drives
job boards proliferated. Every
Meanwhile, recruitment
investment in new technologies.
piece of Applicant Tracking
conversations have shifted to
Technology continue to have a
software is shipped with job
social media and networking
major influence on the job board
board management functionality.
sites. Employers are flirting with
landscape.
Recently, specialised job posting
Facebook, MySpace and
solutions have emerged strongly
popular social networking sites.
Alternatives to job boards
to maximize a company’s
Job listings are appearing on
investment in job boards. Alternative channels for
Twitter. Employers are blogging
employers to connect with future
in the hope of opening up and
By automating the job posting staff continue to grow. Similarly,
humanising their organisations,
process, reducing administrative the channels for job seekers to
and reaching out to a wider
drudgery, eliminating subjective find jobs and new employment
audience. LinkedIn is embraced
monitoring (the perception that a opportunities continue to
as a medium to connect and
particular job board is superior improve each day.
build relationships with future
regardless of the results) and
talent. Online referral sites offer
providing management tools The growth of social media,
employers the option to harness
equipped with clear performance advances in technology,
people’s networks and
metrics, specialised job posting especially with the explosion of
connections to access talent.
services add enormous value to personal publishing, means that
both job boards and advertisers. the capability to hold an intimate
Many of the alternatives
Job posting solutions are fast conversation with a small
paraded are promising but
becoming an essential part of audience is within the reach of
remain unproven. Harnessing
the talent acquisition process. everyone. Attempts at
social media takes time, needs a
As job board proliferates, presenting job opportunities to
proper strategy and often
maximising ROI becomes a key small pockets of communities
requires a complete overhaul of
focus. are where lots of new
existing corporate culture and
experiments are happening.
recruitment processes. What
Job boards innovate and
works and doesn’t work is still
From Internet forums and blog
stay in the game
under scrutiny.
to user groups and news sites,
Meanwhile, job boards embrace
For all their limitations and the
pockets of communities exist all
technology with gusto. Over the
potential (and hyperbole) offered
over the Internet. Many of the
the Australian job board tapestry is rich
“
and colourful. Every conceivable niche –
geographic, regional, professional, job
type and industry sector – is represented
by one or more job board ”
6

7. boards will go where the job
by alternatives, job boards remain
seekers choose to be. Mobile
a proven tool and are one of the
platforms are highly likely to be
most cost-effective channels to
the new frontier for job distribution
reach job seekers in Australia.
and access. How a job board
reacts or embrace social media
The road ahead
will increasingly dictate its
Since raising their heads a
relevance.
decade ago, job boards have
proven resilient. Currently serving
Still essentially a traffic business,
a workforce of 10 million, a large
for many advertisers, it is cheaper
number of job boards exist and
and easier to buy candidate traffic
are thriving, largely because they
from a job board. In a way, the
do a good job.
failure of companies to invest in
building their own candidate traffic
All immediate signs point to the
will ensure job boards maintain an
job board industry continuing to
important place in the talent
experience growth, as the
acquisition space in Australia.
fundamental shift of advertising
from print intensifies. Job seekers’
attitudes continue to be bullish,
with 86%* of Australians saying
that they will use job boards to
find their next job.
In a way, the failure of companies to
invest in building their own candidate
The road ahead presents other
challenges. Attention has shifted
traffic will ensure job boards maintain an
to social media, and it is clear that
important place in the talent acquisition
social networks will be an
important part of recruitment in
space in Australia.
the future. The proven models of
job boards as destinations will be
under scrutiny. It is likely job
* Employee Satisfaction & Motivation 2007 , SEEK
7

8. WHY JOB BOARDS?
After more than a decade of service, and 6) Knowledge of job seekers
Patronised by thousands of job seekers,
even with the emergence of various
job boards knows a lot more about
alternatives, there are still compelling
candidate behavior online than the
reasons to work with job boards. We have
average employer.
highlighted 10 below.
7) Reach active job seekers
1) Proven model
Job boards are the best tools to reach
Everyone in the employment game –
active job seekers, simply because active
employers, job seekers and recruiters –
job seekers flock to them.
knows how job boards work. Job boards
are easy to use and their results have
been proven for over a decade. 8) Ready talent pool
Most job boards maintain a ready pool of
talent that can be accessed anytime. The
2) Cost-effective medium
available talent pools are usually larger
Measured against other advertising
than any individual company can build.
alternatives, job boards continue to be
very cost-effective. Job advertising costs
starts from as low as $1, but generally fall 9) Wide reach
Job boards reach every known
within the $5- $360 range.
demographic – from the CEO to the
receptionist, from office juniors to senior
3) Large audience
management, from white-collared to blue-
Job boards have scale. Through them
collared workers – job boards have the
you can reach a large and ready
widest reach of any advertising medium.
audience with very little investment.
10) Job boards innovate
4) Speed
To their credit, job boards continue to
The turnaround time of jobs boards in
embrace technology and new trends
generating candidate traffic is yet to be
admirably. A decade since their
matched by anyone.
emergence, they are proving to be
resilient to technological change,
5) Marketing and advertising
embracing rather than shunning it. Where
Job boards’ budgets for marketing and
other dot.com operations have failed, they
advertising cannot be matched by
have, to date, succeeded.
employers. They are much better at
playing the candidate traffic game than
any other in the employment space.
8

9. GETTING THE BEST OUT OF JOB BOARDS
will collect data on audience draw satisfactory conclusions.
Understand a job board’s
behavior, geographical location,
audience
As a general rule, high traffic is
age, education etc, and usually
Generally, job boards are effective
important. The more job seekers
provide the data as part of their
in reaching out to people who are
the site attracts, the higher the
sales initiative. However, many
currently looking for jobs - the so
likelihood of finding the right
can’t. The ability to provide data on
called ‘active job seekers’. Job
candidate. But be wary of
audience says a lot about a job
boards are less effective in
measuring traffic volume alone; it
board. Having access to
reaching people who are not
is also important to be in front of
demographics will give you a good
actively looking for a job. When
the right audience. As a minimum
idea of which job board to partner
you advertise, it helps to
ask for recent website traffic data,
with, and how to plan your
understand that the audiences for
and, if possible, that it be
advertising strategy.
your jobs are actively looking for a
independently audited.
job. Reaching out to passive job
Job board traffic
seekers require other channels
Maximising job ads and
Traffic is king for job boards.
and tactics.
postings
Website traffic is one of the most
The Internet has removed virtually
important, yet sometimes
Know the various types of
all barriers to seeking a job.
contentious, factors in measuring
job boards
Applying for jobs is easy, quick
the worth of a job board. Traffic, or
There are close to 200 job boards
and free. However, employers can
lack thereof, distinguishes one job
in Australia and hundreds more
quickly be inundated with
board from the other.
online destinations where jobs can
applicants, many not relevant to
be advertised. Every imaginable
Naturally, most job boards use the job advertised. As a result,
niche – geography, profession,
their site traffic data to market their some job boards have filtering and
regional, job types – are
brand’s worth. Job listing prices screening tools, mainly in the form
represented. It is important to
are also largely determined by a of questionnaires, to weed out
know the types of job boards, their
job board’s traffic data. Job boards unqualified applicants. While the
capabilities, market reach,
use universal traffic measurements idea and intention is right, it is not
specialisation and, more
– unique visitors and page views proving to be always effective. In
importantly, which job board is the
and website hits – to measure their fact, questionnaires may deter the
right one for you.
performance. Not surprisingly, very people companies are looking
heavily trafficked job boards are to attract.
A good first step is to understand
also the most well known brands in
which job boards your target
Writing professional job ads is an
Australia.
audiences (job seekers) are likely
effective method to get the most
to patronize. Generalists have a
However the lack of a single and out of job boards. A properly
wide coverage and reach, while
standard to measure traffic can constructed job ad with detailed
niche boards focus on a narrow
create confusion, and allows information about the job and
audience. A right combination of
misrepresentation. In Australia, company, besides being a
the two can be effective (see job
Hitwise* and Nielsen NetRatings marketing tool, may discourage
board types).
provide website statistics for a fee. unqualified applicants and
Many of the free measurement encourage the right applicants.
Audience demographics
tools like Google Trends, Compete Most job boards offer training
Job boards are different from each
and Alexa, do not have sufficient services and support on how to
other largely by the demographics
data on job boards in Australia to effectively use their product,
of their audience. Good job boards
9

10. “ measure, measure, measure is
the mantra to get the best ROI
from job boards. As the saying
goes, ‘You can’t improve what
you don’t measure
”
including writing effective job vary according to companies.
fair idea of requirements. If a
advertisements. Taking advantage company has a relatively good Some common examples are:
of these resources will go a long idea of future advertisement
Overall candidate traffic (No. of
way towards improving the quality volume, they are in a position of
applicants coming from a particular
of job applicants. strength to negotiate with job
job board)
boards. The current economic
downturn presents a good
Applicants per job (No. of
Maximising job postings opportunity to seek flexibility in
applicants/Job ID)
Job boards are able to provide pricing.
important insights into job seekers’ Cost per applicant (No. of
Promote your employment
behaviour. For instance, evidence applicants/$ cost per ad)
brand
suggests there are particular time
Job boards are one of the most
and days suitable to elicit the most Source of hire (No. of hires
heavily trafficked websites on the
number of job applications. Ask sourced from a particular job
Internet, and are a good platform
your job board to provide data on board)
to sell an employment brand to a
candidate behavior and plan your
Cost per hire (advertising budget
large audience of job seekers.
job postings accordingly.
per/no of placements)
Besides posting jobs, many
Third party job posting solutions companies are using job boards to
Many other variants can be use
(JPS) providers also have good promote their employment brand,
measured the effectiveness of job
knowledge and data on candidate stand out from the crowd, and
boards. Job boards themselves
movement and behavior, and are drive job seekers traffic to their
are usually able to assist
useful solutions to help maximize career websites.
companies in developing useful
return on investments (refer JPS)
metrics to measure progress and
Many options exist. Banners ads,
Job board pricing ROI.
can be placed strategically to elicit
Pricing is one of the most more visits to your jobs. Priority
Make use of resume
important factors in comparing and listing, where a job is placed on
databases
choosing a job board. Job board top of search results, is an
Most job boards collect resumes
prices are normally a reflection of increasingly popular option. Job
voluntarily submitted by job
brand name, site traffic, years in board regularly sent out
seekers, and maintain large
business, longevity and a subscription-based career
databases of candidates, which
corporate strategy. Generally, the newsletters and job alerts, which
can be a good secondary source
big job boards charge higher fees present ample options to highlight
of candidates, especially those
than their smaller niche your company. Updating and
who are passively seeking
counterparts, mainly on the sprucing your company’s ‘profile
employment.
assertion of better brand page’, one of the most visited
recognition and larger volume of locations on job boards, is also a
Many job boards offer free access
traffic. Job boards’ pricing vary must.
to their resume database, while
widely, from free to a high of $350,
some charge a separate fee. If a
Measure job board
with the majority priced under
fee is required, job boards usually
performance
$100.
offer trial runs. Regular users of
Measure, measure, measure is the
job boards can bundle database
It is fairly common for regular mantra to get the best ROI from
access and job posting contracts
advertisers to try to negotiate the job boards. As the saying goes,
into one cost-effective advertising
price down. Job boards are willing ‘You can’t improve what you don’t
package. Many companies mine
to offer below market rates in measure’.
these databases without posting
exchange for a long-term
actual jobs.
relationship or a bulk order. The Metrics to measure the
key to managing price is to have a performance of job boards can
10

11. WHAT TO MONITOR IN A JOB BOARD
Marketing activities Site usability and UX (user Transparency and
Brand matters. It is no coincidence experience) management
that some of the most successful A 2008 Forrester study* found that There are lots of new job boards.
job boards are also the most most job boards fail to provide a Ask for details of the company,
recongised brands in Australia. positive end user experience. management team and corporate
Essentially a reseller business, job Poor readability, excessive strategy. Anyone soliciting
boards invest in marketing and advertising, too many steps in the advertising dollars and not
advertising to attract candidates, job application process and revealing their contact details on
which they resell at a higher price cramped content are some of the their website is to be treated with
to employers and recruiters. complaints registered. suspicion.
Ironically, to attract traffic, job A simple scan of the job board Partnership and alliance
boards are regular users of landscape will reveal that all job Predominantly a traffic game, a
traditional mass media. boards are not created equal. It’s job board’s worth is
Advertising on magazines, easy to pick up job boards who complemented by its partnership
billboards, radio and TV are have invested resources on giving and alliances. Look for a job
common. Many of the niche job their users a superior experience, board’s network of friends and
board targets industry periodicals which is a sign that their priorities partners – it says a lot about their
and sponsor forums and corporate are on the right track, and that quality and reputation.
functions. they’re probably worth partnering
with.
A simple yet effective method is to
Flexibility
ask your colleagues, Technological investments The employment market is fickle
acquaintances or staff if they Competition among job boards, and cyclical. Flexibility on price,
heard of a job board. If they have, the need to stay ahead of length of contract and business
then this is a good indication that customers, the changing nature of dealings are important
the job board is doing a good job technology and keeping up with considerations when choosing a
at marketing. the demands of job seekers, job board partner.
drives investment in new
technologies. Job boards who fail
Internet Presence to keep up with new technology Social media strategy
Lately, search engines have are at a disadvantage. Technology Lately, conversations on talent
become job boards’ major source savvy job seekers are increasingly acquisition have shifted to the bold
of traffic. Australians are heavy dictating how they want to interact new world of social media and
users of Google, with millions of with job boards, and the ability to networking, with some pundits
searches on ‘jobs’ conducted deliver jobs though job seekers’ even suggesting job boards will
monthly. As a result Search preferred channel is a big have less relevance in the future.
Engine Optimisation (SEO) advantage. It is widely believed To their credit, many job boards
initiatives are critical for job boards that the future of job access and have embraced social media or
to gain traffic. A simple Google distribution will be on mobile either explored the possibility of
search and link analysis will platforms. working with social networking
provide an idea of a job board’s
sites. How social media and
web presence and standing.
networking will affect talent
Accreditations, awards and acquisition is too early to tell.
endorsement Trace and monitor how jobs
Volume of jobs Some of the most popular job boards are participating in the
A quick snapshot of a job board’s boards have won awards while conversations.
standing can be measured by the some are endorsed by
volume of jobs listed. There are professional associations, both of Support and service
many interpretations of how jobs which are an illustration of a job There is a reason why some of the
are counted; nevertheless the board’s standing in the industry. most successful job boards are
number of jobs listed gives you at Accreditations are not essential to that way – they invest in customer
the very least an indication of its be a good job board, but it can be service and support.
popularity among advertisers. a useful tool to compare job
boards.
11

12. 10trends
Ten trends we believe will participating in the job board
4) MAXIMISING ROI
dominate the Australian Job Board Focus will sharply shift to business. Anyone with access to a
Landscape in 2009: maximizing ROI from job board membership base will consider
investments. Companies who starting a job board. Commercial
assist advertisers to manage and gain will not be the sole motive.
1) PARTNERSHIP & TRAFFIC
Predominantly a traffic game, get maximum benefits will flourish.
alliances and traffic sharing pacts Job posting and distribution 8) YEAR OF THE MOBILE
will litter the landscape. A job services will thrive in 2009. Recruitment conversations will shift
board’s worth will be increasingly to mobile platforms. From the
measured by its network and the humble SMS to sophisticated
5) AGGREGATORS WILL STAY
partnerships it keeps. Meanwhile, a Vertical job search providers and smart phones, mobile delivery of
robust, cohesive Google strategy job boards will realise that they are jobs will become a big growth area,
will become paramount. SEO will not direct competitors. In 2009, job driven by job seekers’ demands to
form the largest chunk of a job boards and aggregators will learn access jobs in the medium and
board's marketing budget. to live side by side, as job seekers time of their choice. Job boards will
and employers learn how to find be forced to embrace mobile
out the value proposition of each platforms.
2) PRINT DEMISE CONTINUES
Much of the growth in online site.
classifieds will come at the 9) ASSOCIATIONS WILL RISE
expense of print. Already, online The vast majority of the 4,200
6) AUDIENCES WILL GET
advertisement is a $9 billion industry and professional
SMALLER
industry, with no signs of slowing The Internet is a perfect medium in associations in Australia will cash
down. Print players will migrate which to localise and build in on their direct relationship with
online too. relationship with small audiences. their members. We will see a flurry
Job boards will cater for smaller of job board activity from
and smaller niches, providing more professional associations.
3) HUNT FOR ALTERNATIVES
Employers will be more open to intimate service and better results Alliances with commercial job
exploring alternatives. Online for both advertisers and job boards will be common.
referrals providers will gain seekers. Bloggers are leading the
increasing audience with way. There is a strong case for the 10) ECONOMY HAS LAST WORD
employers. Conversation will also argument that niche players with The economic downturn will shape
shift to social networks. A Twitter small audiences will thrive. the industry, separating the wheat
strategy will be a given. LinkedIn’s from the chaff. With fewer jobs and
progress will sow further unease more job seekers, players will have
7) NEW ENTRANTS
among job boards. Prepare to see A crowded market and high failure to deal with price pressures from
a lot of collaboration between job rate will not deter new entrants. advertisers. Advertisers will be
boards and social networking sites. Technology is no longer a barrier more discerning about their current
to building job boards, and we will partners. ROI will be the key
see a wide variety of stakeholders talking point.

13. TYPES OF JOB BOARDS
A wide variety of job boards exist themselves on the side of the
about 20 generalist sites, with a
across Australia. From the candidates and offer convenience
couple of big players dominating the
pioneering generalist jobs boards of and a wide range of jobs not
landscape.
the first Internet boom to the latest available on traditional job boards.
Niche (specialty) job boards
players harnessing the power of Aggregators offer employers
Niche or specialty job boards have
social media, the options available another channel to net candidates
a narrower focus, concentrating on
to employers has increased at a very attractive price-point,
a particular audience and
significantly. We try to make sense including using Google style pay-
advertisers. Every conceivable
of the job board landscape under per-click services.
niche – geographic, regional,
the following categories:
Classifieds and free job
professional, job-type and industry
Generalist job boards sector – is represented by a job boards
Generalist job boards target all job board. By offering domain Free classifieds sites are a
seekers by covering a broad range expertise and providing an intimate quintessential product of the
of industries, locations and job relationship with a selective Internet. There are hundreds of free
types. audience, a clear value classifieds sites with some boasting
demarcation exists between niche large job listings that even many
Traffic volume is a key focus of players and generalist. Niche job commercial job boards are not able
generalists. Marketing and board forms the bulk of the job to match. Classifieds are often used
advertising efforts, often using mass board industry in Australia by for hourly help and short-term
media, are invested in to engage as volume. assignments. Free job boards trying
many job seekers as possible. At to cash in on sponsored
any given time, thousands of jobs Aggregators (Vertical Search) advertisements (such as Google
are listed on generalist sites, Aggregators, unlike traditional job AdSense) are also rife.
generating large traffic. Some of the boards, do not own the jobs listed
popular job boards register millions Association job boards
on their website. Like search
of visitors per month, and are well By virtue of having a large
engines, they merely act as a
known brands. membership, professional
platform to redirect job seekers’
associations maintain their own job
traffic. Some job boards depend on
A product of the early Internet boards. 4,200 industry and
them to increase their own traffic,
years, generalist job boards are professional associations exists in
while some see them as a threat.
proving to be versatile in the midst Australia, and each of them
of competition and changes in the Free from the burden of having to communicates regularly with a
marketplace. In Australia there are win clients, aggregators position focused talent pool. Driven more by
13

14. a sense of service to their Many blogs have spawned job
Internet communities and
members than commercial boards of their own, often targeted
forums
interests, the vast majority of at a small but highly loyal and
Where an online community
associations are yet to discover relevant readership. Micro-
thrives, a job board is likely to
their unique position and potential. blogging is also opening a wide
exist. Not designed specifically to
Many of the larger, mainly white range of possibilities in reaching
be job boards and largely bereft of
collared associations run out to job seekers. Where there is
commercial interests, internet
impressive job boards, and many quality content, traffic and job
communities and forums listing job
associations are also collaborating listings tend to follow.
opportunities are widespread.
with the mainstream job boards. Many of the largest and most
Referrals and networking
popular forums have spawned job
Resume database and CV sites
boards of their own, some
services Networking and online referral
boasting larger listings than
Resume database providers offer sites are increasingly becoming
traditional job boards.
employers and recruiters access to popular outlets for advertising jobs.
a ready talent pool at an attractive Large networking sites are fast
Content sites and the
price-point. “We have a talent pool becoming self-updating resume
blogosphere
that no one else has,” is the main databases and are also starting to
Content rich destinations
selling point of resume database generate job listings. Referral
(including online version of print
providers. Various business sites use the Internet to facilitate
publications) have also jumped on
models exist; typically free job direct exchanges between
the job board wagon. Some of the
postings are offered while employers and anyone who can
large independent news portals
database access is charged on a help find talent. Employers reward
run large job listings that easily
monthly basis, pay per use, or only people for their connections and
qualify as a job board.
upon successfully finding a networks of friends and
candidate. acquaintances.
Job board definition
Our definition of a ‘job board’ is primarily an online destination, operated by a legal entity, where job opportunities are listed, with the aim
to connect jobseekers to those who seek them. Recruitment firms are not included, unless the job site has different branding and is proven
to be independent. Also excluded are job sites (with a different domain name to parent company) owned and operated by another job
board and advertising the same jobs.
14

15. JOB BOARDS IN AUSTRALIA
GENERALIST
Australian Job Search Sydney NSW 2000 Melbourne VIC 3000
1.
GPO Box 9880 Phone: (02) 9268 8600 Phone: 1300 726 279
Canberra ACT 2601 sales@jobserve.com.au sales@mycareer.com.au
ajs@deewr.gov.au. www.jobserve.com.au www.mycareer.com.au
www.jobsearch.gov.au
Job X My Job space
7. 12.
Apply Now Suite 23 Norberry Terrace Suite 731, 1 Queens Road
2.
205 Moggill Road, 177‐199 Pacific Highway Melbourne VIC 3004
Taringa, Queensland 4068 North Sydney NSW 2060 Phone: 1800 129 950
Phone: 1300 366 573 Phone: 02 9955 7170 www.myjobspace.com.au
www.applynow.com.au sales@jobx.com.au
Positions Vacant
www.jobx.com.au 13.
Byron Employment Phone : 02 8206 9561
3.
PO Box 5335 Jobaroo www.positionsvacant.com.au
8.
West Chatswood NSW 1515 Level 21, 201 Miller St
Reverse Jobs
Phone: (02) 8448 2070 Sydney, NSW 2060 14.
11 Eliza St
jobmail@byron.com.au (02) 8003 4448
Adelaide SA 5000
www.byron.com.au apply@jobaroo.com
Phone: (08) 8410 7441
www.jobaroo.com
Career One support@reversejobs.com.au
4.
PO Box 4245, Jobs Jobs Jobs www.reversejobs.com.au
9.
Sydney NSW 2001 Level 1, 34 ‐ 36 Punt Road
Search for Jobs
Phone: 1800 555 010 Windsor Vic 3181 15.
PO BOX 1578
www.careerone.com.au Phone: 1300 726 279
Milton QLD 4064
www.jobsjobsjobs.com.au
Glassfish Phone: 1300 276 280
5.
PO Box 981 Livesalary support@search4jobs.com.au
10.
Glen Waverley Vic 3150 Level 1, suite 101 www.search4jobs.com.au
Phone: 123 456 789 5 Elizabeth St, Sydney 2000
SEEK
sales @ glassfish.com.au Phone: 02 9232 0172 16.
Level 6, 541 St Kilda Road
www.glassfish.com.au www.livesalary.com.au
Melbourne, VIC 3004
Job Serve MyCareer Phone: 1300 658 700
6. 11.
Level 1, 263 Clarence Street 601 Little Lonsdale Street www.seek.com .au
15

16. Job R Workcircle
17. 34.
Recruit.net
jobs @ jobr.com.au www.workcircle.com.au
Recruit.net is Asia Pacific's first vertical search
www.jobr.com.au engine for jobs. Built on award winning
technology that allows job seekers to instantly
TECHNOLOGY
Tip Top Jobs
18. search millions of jobs from thousands of web
38 & 39 Citigroup Centre sites with a single search. For employers,
2 Park Street Digital Industry Jobs agencies and job sites we drive large volumes
35.
of highly targeted job seeker traffic directly to
Sydney NSW 2000 Phone: 03 9018 5722
their job listings.
Phone: 44 870‐870 1193 info@digitalindustryjobs.com
au.sales@tiptopjob.com www.digitalindustryjobs.com
Recruit.net also operates adnet, a performance
www.tiptopjob.com
based advertising system which provides
IT2
36.
recruiters with a measurable, cost‐effective
Suite 314, Level 3
AGGREGATOR/VERTICAL platform to deliver targeted advertising to
343 Little Collins Street,
passive and active job seekers.
All Jobs Melbourne 3000
19.
ESTABLISHED: 2007
www.alljobs.com.au Phone: (03) 8622 4700
CEO / MD : Maneck Mohan
www.it2.com.au
CATEGORY: Aggregator (Vertical search)
Careerjet
20.
INDUSTRY FOCUS: All industry
www.careerjet.com.au Job Speed
37.
JOB TYPES: Full‐time, Part‐time, Contract &
IT niche job board Casual jobs.
Govt Jobs contact@jobspeed.com.au
21. NUMBER OF JOBS: 224,663
www.govtjobs.com.au www.jobspeed.com.au BULK JOB UPLOAD: Yes
JOB DURATION: Job listed for 30 days
CV DATABASE: 250,000
J Seeker Jobwire
22. 38.
JOB ADVERTISING COST: Advertisers can set
www.jseeker.com.au jobswire@itwire.com
their own daily or monthly budget. Sponsored
Phone: (03) 5426 4786
Jobs ‐ maximum visibility for job listings.
Job Sites www.itwire.com/jobswire
23.
Sponsored jobs are highlighted and placed in
www.jobsites.com.au premium positions above the search results.
GIS Career
39.
Jobjett
24. Suite 604, Level 6, 46 Market St adnet ‐ highly targeted, measurable advertising
www.jobjett.com.au delivered based on keywords, and geographies.
Sydney NSW 2000
Phone: (02) 9299 9199
Advertising solutions are performance based.
Jobs in Oz
25. jobs@giscareers.com.au
Advertisers only pay for results (CPC ‐cost‐per‐
gday@jobsinoz.com.au www.giscareers.com.au click. CPA ‐cost‐per‐action (i.e. per resume or
www.jobsinoz.com.au
per application)
Whirlpool Forum
40.
Jobsense
26. OFFICE/CONTACT:
A forum for IT professionals
www.jobsense.com.au 2706, The Centrium 60 Wyndham Street,
www.whirlpool.net.au/jobs
Central
Phone: +852 2525 0555
Jobsniffa
27.
Web Directions
41.
Fax : +852 2525 0060
www.jobsniffa.com.au
Job board for web industry service@recruit.net
http://jobs.webdirections.org WEBSITE URL: www.recruit.net
Jobland
28.
www.jobland.com.au
Gurus
42.
www.sagejobs.com
www.gurus.com.au
MySpider
29.
Dot Net Careers
48.
www.myspider.com.au Dynamics Careers
43.
www.dotnetcareers.com
www.dynamicscareers.com
Plus Jobs
30.
(Gurus, Dynamic Careers, Oracle
www.au.plusjobs.com
Oracle Careers
44. Careers, SAP Careers, SAGE jobs,
www.oraclecareers.com Dot Net Careers, Software
Recruit.net
31.
Developers are owned by Now
http://australia.recruit.net
SAP careers Hiring 123 Erskine Street
45.
www.sapcareers.com Middle Park, VIC 3206
Simply Hired
32.
(02) 9029 5029 )
www.simplyhired.com.au
Software Developers
46.
www.softwaredevelopers.com.au
Salty Fish
33.
www.saltyfish.com.au
Sage Jobs
47.
16