Build Call Tracking - Track Calls Like Clicks

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Learn more about why leading are building call tracking to improve conversion and increase RoI https://www.twilio.com/learn/call-and-text-marketing/three-reasons-to-customize-call-tracking

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Build Call Tracking - Track Calls Like Clicks

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Call control is being reinvented in several exciting new ways. In this talk, we explore existing models for building voice applications using the Asterisk Dialplan, Asterisk AGI/AMI, and how new in-cloud voice APIs are reinventing the way that build, host, and scale voice applications. such as in-cloud dialplan API with Twilio. Taking a programmer's perspective, we highlight desirable dialplan properties such as simplicity, automatic scalability, integration with existing databases and servers, and separation of business logic from telephony logic. We also explore the tradeoffs that Twilio has made to simplify the experience of building voice applications, including the concept of encapsulating the state of a voice call in a URL. We conclude with thoughts about how Asterisk could be streamlined for in-cloud dialplan APIs and the services that support them.

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