Open Textbook Campus Action Plan Workshop #OTSummit
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This document outlines steps for developing an open education action plan, including identifying stakeholders, assessing the status quo, setting goals and activities, anticipating barriers, and developing advocacy strategies. It provides examples from Tacoma Community College's open education plan and recommends elements like administrative support, staffing, partnerships, and sustainability reporting. The document also covers communication strategies, with suggestions to define audiences, frame key messages, and repeat messages through hooks, problems, solutions, and calls to action.
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Open Textbook Campus Action Plan Workshop #OTSummit
- 1. @txtbks | sparc.arl.org campus action plan workshop Nicole Allen (nicole@sparc.arl.org) Director of Open Education, SPARC attribution notices and links in slide comments download my slides at http://slideshare.com/txtbks Except where otherwise noted...
- 5. @txtbks | sparc.arl.org status quo & mission
- 6. @txtbks | sparc.arl.org Sample Mission (From Tacoma CC) The Open Education Resources Project will invite students, faculty members and administrators to work together as we choose a culture of open education. The overall goal is to increase student learning opportunities by creating and using OER in all levels of our institution. http://open.tacomacc.edu
- 7. @txtbks | sparc.arl.org goals & activities
- 8. @txtbks | sparc.arl.org Sample Goal (From Tacoma CC) http://open.tacomacc.edu
- 9. @txtbks | sparc.arl.org Other Elements Admin. & Institutional Support Staffing Plans Partnerships Sustainability & Reporting
- 12. @txtbks | sparc.arl.org Proposal: What are you advocating to do? Process: What is the process for getting the proposal accepted? Decision Maker: Who decides yes or no at the key step in the process?
- 13. @txtbks | sparc.arl.org Influencers: Who or what can influence the decision maker? Strategy: The theory behind how you will get the decision maker to say yes. Tactics: The specific actions you will take.
- 14. @txtbks | sparc.arl.org Strategy or Tactic? Get students to sign a petition calling on the provost to fund an open textbook pilot program.
- 15. @txtbks | sparc.arl.org Strategy or Tactic? Persuade the provost to fund an open textbook pilot program by mobilizing student and faculty demand for affordable textbooks.
- 16. @txtbks | sparc.arl.org Does the tactic fit the strategy? Strategy: Create an environment where faculty are aware and supportive of open textbooks, making them more likely to adopt. Tactic: Pass a policy requiring faculty to openly license educational materials they have developed.
- 17. @txtbks | sparc.arl.org Does the tactic fit the strategy? Strategy: Convince the chancellor that it is in the institution’s interest to adopt a policy supporting faculty to adopt open textbooks. Tactic: Have the chair of the higher ed committee in the state legislature call the chancellor to express support for the idea.
- 19. @txtbks | sparc.arl.org Audience: Who are you talking to? Frame: What do they think and care about? Message: How will you say what you want to say?
- 20. @txtbks | sparc.arl.org 3 rules for effective communications: 1. Have a message… 2. And repeat it… 3. And repeat it…
- 21. @txtbks | sparc.arl.org Elements of a message 1. Hook 2. Problem 3. Solution 4. Call to Action
- 22. @txtbks | sparc.arl.org Sample Message (From Student PIRGs) Hook: Every student knows what it’s like to walk into the bookstore and pay $200 for a textbook, or sell a book back for mere pennies at the end of the term. With today’s technology, there’s no excuse for textbooks to be so expensive!
- 23. @txtbks | sparc.arl.org Sample Message (From Student PIRGs) Problem: Prices have skyrocketed four times faster than inflation for the past two decades, and the average student spends $1,200 on books and supplies each year. Publishers continue to drive prices sky-high, while engaging in bad practices like unnecessary new editions and online pass- codes, which keep affordable alternatives out.
- 24. @txtbks | sparc.arl.org Sample Message (From Student PIRGs) Solution: We need publishers to stop charging ridiculous prices and start taking advantage of today’s technology to offer students a fair deal. The ideal model is “open textbooks,” which make textbooks free online, free to share and affordable to buy in print. If professors start using open textbooks, students will save at least 80% and competition will drive prices down.
- 25. @txtbks | sparc.arl.org Sample Message (From Student PIRGs) Call to Action: That’s where students come in. We are working to build pressure on the publishing industry by raising awareness of the problem and solutions like open textbooks, and by encouraging professors on campus to switch to open textbooks. Enough pressure eventually will force publishers to cut their prices and treat students more fairly.
- 27. @txtbks | sparc.arl.org Nicole Allen nicole@sparc.arl.org @txtbks
Editor's Notes
- Call for group to suggest answers
- Brainstorm in small groups for a few minutes
- Brainstorm as group for 5 minutes to come up with one goal for your campus plan and activities