A great guide for Online Commerce

1. Mal
Williams
and
James
Horne
Balance
Internet,
Australia
www.balanceinternet.com.au

2. Don’t hesitate to ask if you have any questions
James Horne - Solutions Architect
Mal Williams - Systems Integrator
www.balanceinternet.com.au

3. Tradi5onal
retailers
with
a
physical
store
have
an
enormous
compe55ve
advantage
over
pure
play
eCommerce
businesses.
The
physical
footprint
of
stores
can
be
leveraged
to
maximise
sales
across
all
channels.
Issues
we
will
discuss
include
POS
and
ERP
integra5on,
loyalty
programmes
and
store
locator
systems.
www.balanceinternet.com.au

4. What we’ll be talking about today…
• 7
NOBRAINERS
• 7
TURBOCHARGERS
• Q
and
A
www.balanceinternet.com.au

5. Store Locator
• Every
Store
• Geocentric
SEO
• Local
Offers
• Rich
Media
• Google
Maps
and
Street
View
• Facebook
IntegraIon
WAYS MAGENTO CAN HELP YOU:
• agento
SEO
M
• agento
Connect:
Store
Locator
Modules
M
• agento
Custom
Development
M
www.balanceinternet.com.au

6. WAYS MAGENTO CAN HELP YOU:
• Manage
AKributes:
Create
Addi5onal
AKributes
and
AKribute
Sets
to
help
guide
“research”
shopper
to
Product.
• Layered
Naviga5on
• Custom
Customer
AKributes:
assign
customers
to
their
favourite
store.
Use
in
Customer
Segmenta5on
(Enterprise)
www.balanceinternet.com.au

7. Research Online, Buy Instore
• Customers
sIll
want
to
touch,
feel
and
talk.
• For
every
online
sale
between
3
and
5
instore
sales
generated
• Varies
upon
product
i.e.
bed
vs
pool
toys
• SEO
is
criIcal
• Online
>>
Instore
>>
Online
behaviour
• Sales
Staff
on
floor
training
• Hybrid
behaviour
WAYS MAGENTO CAN HELP YOU:
• ategory
and
product
page
configura5on
C
www.balanceinternet.com.au

8. In Store Point of Sale Signage
• Drive
Store
Traffic
Online
• Dolphin
Tag
your
customer
• Use
Facebook
as
easy
connector
• QR
codes
on
merchandise
direct
to
advanced
product
pages
WAYS MAGENTO CAN HELP YOU:
• ustom
Customer
AKributes
(Enterprise):
Sign
up
Customers
directly
to
Magento
in-­‐
C
store
,
tag
them
in
the
process.
• agento
Connect:
Facebook
connect
Extensions,
Social
Media
connected
Extensions.
M
www.balanceinternet.com.au

9. Mobile and Tablet In Store
• Mobile
templates
–
iPhone
and
Android
• iPad
template
–
use
in
store
• iPhone
and
Android
apps
• Bookmark,
tag
and
share
• QR
code
or
URL
to
Facebook/
TwiXer
WAYS MAGENTO CAN HELP YOU:
• agento
Mobile:
iPhone,
iPad,
Anroid
M
• agento
Rewards
Points
System
(Professional,
Enterprise)
M
• agento
Connect:
Mobile
Themes,
Sweet
Tooth
Customer
rewards
M
• ustom
Development
C
www.balanceinternet.com.au

10. Live Chat with Store
• Duplicate
instore
experience
• Use
floor
staff
instore
to
manage
chat
• Up
sell
and
cross
sell
• Invite
to
store
if
appropriate
WAYS MAGENTO CAN HELP YOU:
• agento
Rule-­‐Based
Product
Rela5ons
(Enterprise)
M
• agento
Manage
Products:
Related,
Up
sell,
Cross
sell
M
• agento
Connect:
Live
Chat
Extensions
M
• agento
Assisted
Shopping
(Enterprise):
Manage
the
customer’s
cart
from
Magento
M
Admin
Panel
www.balanceinternet.com.au

11. Rewards and Loyalty
• Points
for
online
and
instore
purchase
• Redeem
online
or
instore
• Points
for
comment
–
reviews
and
social
conversaIon
WAYS MAGENTO CAN HELP YOU:
• agento
Rewards
Point
System
(Professional,
Enterprise)
M
• ustom
Development:
Link
to
Rewards
to
POS
C
• agento
Connect:
Sweet
Tooth
Customer
Rewards
M
www.balanceinternet.com.au

12. QR Codes
• Use
instore
to
drive
online
acIvity
• Assist
sales
staff
on
floor
• Self
help
via
Mobile
• In
catalogues
and
printed
materials
WAYS MAGENTO CAN HELP YOU:
• agento
Mobile
M
• agento
CMS:
Embedding
YouTube
Videos
on
Product
Page
M
• agento
Connect:
QR
Code
Extensions,
Mobile
Themes
M
www.balanceinternet.com.au

13. Multi Store Configuration
• Every
physical
store
has
an
online
store
in
Magento
• One
site,
mulIple
stores
• Customise
stores
and
local
pricing
• Localised
fulfilment
and
drop
shipping
WAYS MAGENTO CAN HELP YOU:
• agento
Manage
Stores:
Mul5ple
Website
(regions),
Mul5ple
Store
Views
M
• agento
Connect:
Drop
Shipping
Extensions
M
• ustom
Development:
Integra5on
with
ERP,
POS,
etc.
C
www.balanceinternet.com.au

14. Synchronise POS/ERP and Ecommerce
• Master
data
targets
• Basic
vs
advanced
content
• POS
and
ERP
pla[orm
API
• Data
hierarchy
WAYS MAGENTO CAN HELP YOU:
• agento
API
M
• ustom
Development:
extend
Magento
API
or
Custom
Module
to
connect
to
ERP/POS
API
C
• agento
Connect:
Integra5on
Extensions
M
• agento
Product
AKributes:
used
to
hold
integra5on
specific
values
against
products
M
www.balanceinternet.com.au

15. Gifts and Redemption
• Gi
Cards
(Professional,
Enterprise)
• Group
Giing
(Enterprise)
• Use
naIve
and
plugins
• RedempIon
instore
or
online
• Gi
Card
Balance
syncronised
via
system
integraIon
WAYS MAGENTO CAN HELP YOU:
• agento
API
M
• agento
Gi]
Registry
(Enterprise)
M
• agento
Gi]
Cards
(Professional,
Enterprise)
M
• ustom
Development:
Integra5on
with
3rd
party
loyalty
systems
C
• agento
Connect:
Sweet
Tooth
Customer
Rewards
M
www.balanceinternet.com.au

16. Pop Up Stores
• Small
Format
• Cheaper
Footprint
• Limited
Life
• Event
based
• Visit
Store,
Order
online
and
fulfil
to
home
WAYS MAGENTO CAN HELP YOU:
• agento
Mobile
M
• agento
Connect:
Mobile
Themes
M
• anage
Products:
Much
larger
product
range
M
• reight
Op5ons
F
• agento
Backend:
Easy
Admin
Interface
to
take
sales
M
www.balanceinternet.com.au

17. Local Store Fulfilment and Returns
• Improve
customer
experience
• Create
trust
• Increase
Conversion
WAYS MAGENTO CAN HELP YOU:
• agento
Shipping
Methods:
Free
Shipping,
Table
Rates
M
• agento
Connect:
Advanced
Table
Rates
(eg
WebShopApps
Product
MatrixRate)
M
• ustom
Development:
integra5on
with
ERP/POS
determine
in-­‐store
stock
levels.
C
• agento
RMA
(Enterprise)
M
www.balanceinternet.com.au

18. Local Offers from Local Stores
• On
Store
Locator
Page
• Local
Offers
and
Deals
WAYS MAGENTO CAN HELP YOU:
• agento
Promo5onal
Rules
(Catalog
and
Shopping
Cart)
M
• agento
Coupon/Discount
Codes
M
• tore
Locator
S
• agento
Rich
Merchandising
Suite
(Enterprise):
Customer
Segmenta5on,
Banner
M
Management,
etc.
www.balanceinternet.com.au

19. Try Instore Buy Online
• Capture
Customer
• Discount
code
generaIon
on
the
fly
or
present
WAYS MAGENTO CAN HELP YOU:
• agento
Coupon/Discount
Codes
–
Date/Time
Valida5on,
uses
per
Coupon,
uses
per
M
Customer
• agento
Automated
Email
Reminder
Rules
(Enterprise)
M
www.balanceinternet.com.au

20. Any questions…???
www.balanceinternet.com.au

21. We’d love to hear from you!
Balance
Internet
is
an
Online
Retail
and
Marke5ng
Address
Specialist.
We
understand
the
Balance
between
Building
1,
650A
Nicholson
Street
technology,
marke5ng
your
brand
and
delivering
an
online
Fitzroy
North
3068
VICTORIA
solu5on
for
your
business.
Australia
Phone Email
+61
(3)
9481
2055
info@balanceinternet.com.au
www.balanceinternet.com.au
facebook.com/BalanceInternet
www.balanceinternet.com.au

22. www.balanceinternet.com.au