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Healthcare Market in Egypt and it's Relation to Internet Growth
Towards better UnderstandingHealthcare Marketin Egypt and itsRelation toInternet GrowthBased on 1ry market ResearchDr. Osama Ahmed Abou ElKhir, MD,CPHQ, LSSGB, OSHA4/4/2012
Introduction:Egypt is a country mainly in North Africa, with the Sinai forming a land bridge in SouthwestAsia. Egypt is thus transcontinental, and a major power in Africa, the Mediterranean Basin,the Middle East and the Arabic world. It is one of the most populous countries in Africa andthe Middle East with over 81 million people. Egypts Internet users are currently exceeding 30million users with annual growth reaching 26.01%. Social media is major area of concern forthe consumers; Facebook reported 20 million users from Egypt where it ranks #20 in thecountry list per volume.Egypts Population:Age Distribution:Egypt is a young country, Egyptians below the age of 40 accounts for more than 75% of theentire population; about 30% are under 15 years. The figure (1) shows % age groups ofEgyptians. Egyptians Age Groups % 1.6 1.1 Less than 5 years old 1 5- 2.3 10.6 3.1 10- 4.2 15- 5 10.5 20- 25- 5.6 30- 35- 10.6 40- 6.4 45- 50- 6.5 55- 11.7 60- 8.8 65- 10.8 70- Figure 1 Age Group %
Geographical Regions and Density:At 1,001,450 square kilometers; Egypt is the worlds 30th-largest country. Population areconcentrated along the narrow Nile Valley and Delta, meaning that about 99% of thepopulation uses only about 5.5% of the total land area. Egypts largest urban areas are Cairo,Alexandria, Giza, Shubra, Helwan, Port Saied and Suez. More than 45% of Egyptians are livingin urban areas. Figure (2) shows population density (people per km2) Figure 2 Egypts population densityFamily Size:At 2006, average family size was 4.2 individual.
Consumers Expenditure & Healthcare:Expenditure on healthcare comes as the third sector accounting for 10% of the total income. 55% is spent on "Medical Equipment and Products" 30% is spent on "outpatients service" And only 15% is spent on inpatient services in the hospital. Figure (3) and (4) visualize the mentioned information. Beverages and Recreation & Tobacco Communications culture 3% 2% Miscellaneous 3% goods& services Education 3% 3% Hotels & Restaurants 4% Furniture, domestic equipments & Food and drink maintenance 36% 4% Clothing, textiles and footwear Transports 6% 6% Services & Health Care Housing 10% 20% Expenditure per sector (%) Figure 3 %Expenditure per sector %Distribution of expendture on Healthcare Inpatient services in the hospital 15% Medical Equipment outpatients and service Products 30% 55% Figure 4 %Distribution of expendture on Healthcare
Top #of patients seen at outpatient per specialty per year in Public &Central Hospitals:Patients are encountered for: Internal medicine, Pediatric, dermatology/ venereal disease,ophthalmology and Isolation/fever more than 2 million times each. # visitors seen at outpatient per specialty per year 6000000 5000000 4000000 # Encounters 3000000 2000000 1000000 0 Figure5
Top # of patients seen at Causality area per specialty per year inPublic & Central Hospitals:Encounters for internal medicine are also the highest in volume. #patients seen at Casuality area per specialty per year 2500000 2000000 # Encounters 1500000 1000000 500000 0 Figure 6
# Of Licensed physician per year with trending and distribution: There are more than 180,000 licensed physician currently registered in Egypt at governmental, general and private sectors. Almost 80% are working in governmental hospitals, 18% are working in private practice and the rest in general sector. 200 No. of Physicians 180 160 140 No. in Thousands 120 100 80 60 40 20 01992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Figure7 Liscinced Physician distribution / place General Private Hospitals 18% 1% Governmental 81% Figure8
Top places with the highest # of licensed physicians: 50000 40000 30000 20000 10000 0Therapeutic Cabinet of the Police General Hospitals and University Directoratesinstitutions Ministry of Hospital Authority for educational Hospitals of the Health Health institutions governorates Insurance of Health Affairs Figure 9
Egypt and Internet Economy:Internet Supply:Egypts International Bandwidth increase over the period 2001-2010 with an average annualgrowth rate of 105% Figure 10
Internet Demand:During the last decade (2000-2010), Egypts Internet users boomed from almost half millionusers to about 23 million users; the internet penetration jumped from almost 1% to about30%. 86% of the users are accessing through broadband connection.Currently there are, estimated, 30 million users for internet in Egypt Figure 11 Figure 12
Internet and Mobility:Egyptian are now shifting for usage of mobile services for internet connection (USB modems,Mobile Phone connection, Tablets, …). The growth rate in USB modem subscribers increasefrom 2009 to 2010 202%. At 2010, Mobile Phone internet users represent 34% of totalinternet users and accounts only for 11% of total mobile subscribers. As of 2010, the totalmobile phones those are ready to access internet through 3G network are 16 millionhandsets; however only half of them (8.6 million) are actually using mobile phone internetconnection. This market is potential for growth by more attraction and promotion fromservice providers. Figure 13 Figure 14: Proportion of mobile internet users