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University of British Columbia (UBC)
University of British Columbia (UBC)
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Share, Like, Recommend Decoding the Social Media News Consumer Alfred Hermida Journalism Interactive University of Maryland, 28 – 29 October, 2011
Social networking map 2010 http://www.flowtown.com/blog/the-2010-social-networking-map
The networked audience Marwick and boyd (2011) Photo: Luc Legay http://www.flickr.com/photos/luc/
Sharing the news Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
The Canadian example 6S Marketing: http://www.6smarketing.com/canadian-facebook-statistics/
Percentage of social media users Twitter updates: news 10 organization/journalist Twitter updates: friends and family 18 Social networks: News 20 organization/journalist Social networks: Friends and family 43 0 10 20 30 40 50 Social networks as news sources (Internet users who visit social networking sites at least monthly; N = 1059)
Percentage of social media users Exposed to more news and information 59 Find first-hand information about 63 important events Keep up with news and views 71 Find out about social or community 76 events 0 20 40 60 80 The appeal of social news (Internet users who visit social networking sites at least monthly; N = 1059)
Individual blogger News / commentary website International news website News aggregator Radio new website TV news website Newspaper website 0 20 40 60 80 Online news consumers High social media users Medium social media users News sources on a typical day
Attitudes to journalism Use of social media in news reports Use of Twitter by journalists 32 36 26 39 32 34 Yes No Unsure Yes No Unsure
The social news consumer • Importance of social recommendation • Social media use begets comfort with social media • Friends as news editors • Editorial disaggregation Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
The social news consumer • Mix of traditional and social sources • Open to non- traditional news sources • Canadians value diversity in news Photo: lotusutol http://www.flickr.com/photos/lotusutol/
Networked publics • Reframing the news • Shaping news flows Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/
Thank you • alfred.hermida@ubc.ca • @hermida • New book out now • All royalties go to Reporters Without Borders

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Share, Like, Recommend

  • 1. Share, Like, Recommend Decoding the Social Media News Consumer Alfred Hermida Journalism Interactive University of Maryland, 28 – 29 October, 2011
  • 2. Social networking map 2010 http://www.flowtown.com/blog/the-2010-social-networking-map
  • 3. The networked audience Marwick and boyd (2011) Photo: Luc Legay http://www.flickr.com/photos/luc/
  • 4. Sharing the news Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
  • 5. The Canadian example 6S Marketing: http://www.6smarketing.com/canadian-facebook-statistics/
  • 6. Percentage of social media users Twitter updates: news 10 organization/journalist Twitter updates: friends and family 18 Social networks: News 20 organization/journalist Social networks: Friends and family 43 0 10 20 30 40 50 Social networks as news sources (Internet users who visit social networking sites at least monthly; N = 1059)
  • 7. Percentage of social media users Exposed to more news and information 59 Find first-hand information about 63 important events Keep up with news and views 71 Find out about social or community 76 events 0 20 40 60 80 The appeal of social news (Internet users who visit social networking sites at least monthly; N = 1059)
  • 8. Individual blogger News / commentary website International news website News aggregator Radio new website TV news website Newspaper website 0 20 40 60 80 Online news consumers High social media users Medium social media users News sources on a typical day
  • 9. Attitudes to journalism Use of social media in news reports Use of Twitter by journalists 32 36 26 39 32 34 Yes No Unsure Yes No Unsure
  • 10. The social news consumer • Importance of social recommendation • Social media use begets comfort with social media • Friends as news editors • Editorial disaggregation Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
  • 11. The social news consumer • Mix of traditional and social sources • Open to non- traditional news sources • Canadians value diversity in news Photo: lotusutol http://www.flickr.com/photos/lotusutol/
  • 12. Networked publics • Reframing the news • Shaping news flows Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/
  • 13. Thank you • alfred.hermida@ubc.ca • @hermida • New book out now • All royalties go to Reporters Without Borders