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strategy insight concept creative website objectives smartphone mobile technology digital marketing socialmedia ideas platform funfunfun ugc complexity technical personas requirements basics differentiate landor mandatory audit futurebrand content depth desk research ux fitch interbrand wolf ollins localisation capgemini doctor launch backstory homogeneous edosegal 2009 real-time superusers edo campaign synch heterogeneous aggregation segal effectiveness social media email wireframe learning crm research communications agency london production user experience wireframes intelligence key navigation value chain context facebook keyfob social gogle appstore future forrester internet history shcmidt ecosystem nfc apps work design stella phillips wk eurobest isobar imaginsation wiedenkennedy wieden ubermore creds nokia kennedy portfolio tribalddb obama garden advertising x-box o2 orgy fun statistic myspace linkedin bebo wiki blogger digg forum msn twitter youtube flickr last.fm debrief brief measurement audience presentation pitch innocent brand engagement loyalty adverising platfrom