Business model canvas examples. Community models. Value proposition design (value proposition + customer segment)

1. Value proposition design
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED, 25 Oct 2016
Lesson 3/2016

2. 3. Value proposition design
Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
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3. 3. Value proposition design
Our guest
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Business Model Canvas
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Greetings from Dubai!
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9. 3. Value proposition design
The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
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10. 3. Value proposition design
Facebook
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http://bmimatters.com/2012/04/10/understanding-facebook-business-model/

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Spotify
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Spotify
12 http://lifehackhq.co/how-to-use-a-business-model-canvas-when-your-user-isnt-your-customer/

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Ryan air
13 https://jorgeluisavellaneda.wordpress.com/2015/02/23/canvas-model-company-ryanair/

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Community models
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Geographically based
• neighbourhood
• productive district
• close to me
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

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Professional community
• All the people making the same job.
• It’s an easy target.
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

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Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a
community and a company business (let’s think of
UGC)
• Online users are available to pay for an interesting
service (freemium!)
• Can be created as part of my business (i.e. Amazon’s
bookshops network)
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http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

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Value proposition design
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20. 3. Value proposition design20 https://www.flickr.com/photos/osterwalder/7888051104/

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http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/

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https://www.flickr.com/photos/osterwalder/7917587562/

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https://www.flickr.com/photos/osterwalder/7887898256/
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http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

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http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

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http://designstrategyzer.com/design-strategy/

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28. 3. Value proposition design
Value proposition canvas
examples
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http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/

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airbnb
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http://www.slideshare.net/adrianholzer37/value-proposition-design

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https://issuu.com/strategyzer/docs/vpd_preview/68

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https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-
canvas/

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https://strategyzer.com/

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2003

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2003 - Consumer to Consumer

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2006

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2006 - Small Business to Consumer

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2008

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2008 - Big Business to Consumer

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2008 - Big Business to Consumer

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43. 3. Value proposition design
Value proposition templates
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Messaging & Positioning
44 https://www.template.net/design-templates/psd/value-proposition-template/

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Essential levels
45 https://www.template.net/design-templates/psd/value-proposition-template/